Dr Marketing Tips Podcast

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models.  Using fresh insights from the 2024 Rock Health Consumer Adoption Survey , they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows. W...

In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings.  You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI. With firsthand case studies...

In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies. From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance questions, and complete intake forms without staff...

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices. Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for...

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience. From outdated paper-based processes to AI-powered automation and secure online scheduling, they discuss the biggest inefficiencies in patient intake—and how modern practices are fixing t...

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies.  Today, practices can leverage AI-driven tools to identify, engage, and nurture referring providers with less manual effort—saving time while increasing patient referrals. Find out how it’s done and what you need to know in this information-packed episode...

Technology is transforming healthcare marketing faster than ever, and medical practices that don’t adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and the very future of healthcare search. From AI-powered search engines and online scheduling tools to the...

In this episode of the DrMarketingTips Podcast, hosts Jennifer Thompson and Jennifer Taggart explore the evolving online consumer trends in healthcare decision-making—with a specific focus on women.  As the primary healthcare decision-makers for their households, women are driving significant shifts in how healthcare practices need to approach marketing online.  This episode unpacks the data, insi...

In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do to stay ahead. The seismic shift in how patients search for and choose healthcare providers is here. F...

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products. Tune in to Discover: What’s Changing: Meta’s new...

In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve. Tune in to Discover: The Rising Costs of Doing Business: From tariffs to post-pandemic supply chain challenges, learn how rising costs in promotional products, medical supp...

Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age.  They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted experts. And what better way to do that than by addressing one of the biggest concerns of the mo...

In this episode of The DrMarketingTips Show , we dive into a surprising yet critical factor impacting employee wellness, patient outcomes, and overall workplace culture: sleep. As stress, burnout, and lack of sleep become widespread issues, medical practices may feel the strain.  Join us as we discuss how practice administrators can create a healthier, happier workplace by fostering better sleep h...

The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice’s values and connect with your community. Tune In to Learn: Showing Appreciation: Sim...

Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community.  In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause marketing initiatives, providing valuable insights fo...

The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers.  Join Jennifer and Corey as they discuss the implications of the FTC rule and share practi...

Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix.  For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported tier is thri...

LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedIn’s algorithm likes to promote.  In this episode of the DrMarketingTips Show, hosts Jennifer and Corey pull back the curtain on the Link...

The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 2026. For medical practices, this translates to fierc...

A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized digital experiences. The current HIPAA regulations w...

In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prompts them to seek care elsewhere. Tune in...

The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues.   Tune in to this special episode of the DrMarketingTips Show from...

A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs.  Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which only comprise 38.8% of appointment bookings? The...

In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks.  For doctors, healthcare professionals, and other medical marketers aiming to stay at the forefront...

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024.  With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers gui...