Dr Marketing Tips Podcast

Our clients always ask us what we see on the horizon (or around the corner) when it comes to marketing their medical practice. They want to know what they could be doing that they’re not doing now right now. And for the most part, it’s the factors around and beyond a doctor’s care that have the most influence on whether a patient comes back or not. 75% of your patients’ interactions are with membe...

Just because you have a marketing budget doesn’t mean you have a marketing plan. To make the most of your dollars you need to have a 2019 strategic plan. Sure you want new patients (who doesn’t), but are you equipped with a proven roadmap to help you reach that goal and ensure your practice is ready to accommodate increased patient flow once it happens? As you prepare your practice marketing plan...

Want to know our best advice for your marketing strategy in 2019? Use video (with captions) whenever you’re considering posting on social media. There is no better way to maximize your ROI, boost your search ranking, and attract prospective patients. Captions increase view time by 12% (and it’s something your competition isn’t doing). As one of our ENT clients learned from a valued hearing loss pa...

From November 1 - December 15, people will be looking to switch insurance programs and you can capitalize on the situation to drive more appointments through the front door. How so? Open Enrollment presents an excellent marketing opportunity for you to play alone on the field and attract and retain more patients. It allows you to do some micro-targeting, run ad campaigns that you typically wouldn’...

After participating in the 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of marketing for ENT practices, we wanted to share a handful of our key takeaways with listeners. One of the things we continued to hear throughout the conference was that with the rise of online reviews, more educated patients and increasing pric...

Did you miss (or intentionally skip over) that innocuous Facebook email saying your business page is going to be redesigned? “Oh no, now what!?” you might have cried out, either out loud or in the recesses of your mind. Here’s the deal. Facebook is repositioning itself to be the go-to source for local search and information. And they are setting their sights on none less than Google and Yelp. To d...

In this week’s episode, we share tips to use timely social media posts to drive engagement with your practice. These posts do extremely well, take little time to prep (if done correctly) and have an excellent mix of short-term success and long-term sustainability. Speaking of…If you haven’t heard about it by now, stop what you’re doing and go watch. Rich Constantine, a dentist from North Carolina,...

Are you interested in applying a HIPAA-compliant social media strategy to manage and improve your online reputation and boost your authority among current and prospective patients? Of course you are. This week’s episode was inspired by a presentation we gave at the Athletic Trainers Association Annual Conference (ATAF) July 14 in Lake Buena Vista, Florida. Although primarily geared toward athletic...

This episode was taken at Dry Eye University in Orlando, FL, where we asked optometry and ophthalmology practice managers and physicians from around the globe what their greatest marketing challenge was. What we realized is that on a global level, their concerns and challenges are identical to any other medical practice that we serve, namely:- How can we differentiate ourselves?- How can we be mor...

Just when you think you’ve got your online review process all sorted out, and things are running hunky dory — BAM! Here comes Google with yet another algorithm curveball to throw your game off balance. The bad news: medical practices will no longer be able to filter negative reviews from patients on Google and Yelp (without significant risks). The good news: your practice stands to benefit from a...

A major concern we hear time and again from our medical practice clients is: how can we stop leakage? And we’re not talking about in your boat or under the kitchen sink…! So how can you stop losing patients unnecessarily? The answer comes from a wise old doctor who once said: “Sometimes the best patient is the one you already have.”From changing referral patterns, patients switching to another hea...

How can you use social media to keep negative reviews at bay, encourage more 5-star ratings, and boost employee engagement? Twitter, Facebook, YouTube, LinkedIn and other social media sites allow you to reach existing and prospective patients where they are, and to communicate successfully with your audience. These sites, for better or worse, allow patients to spread information to friends, family...

When choosing a new physician, three out of four patients now turn to patient reviews as their first step. And the number is growing. Effectively managing and claiming your online reputation is more important than ever and can often be the difference-maker when a prospective patient has to decide between your practice and the one down the street.

People look for content, and if you don't have any, you're not going to show up in any searches. If someone searches for a specific gastroenterology procedure and you don't have any content about it, maybe you just have the word on your web page, you will never show up in the search. It’s sort of like virtually handcuffing yourself. Content and a robust content strategy are your tru...

Your practice website is the backbone of your digital marketing efforts — if your site can’t be found when potential patients are looking for you, you might as well close up shop and practice in a cave. You could be the best doctor in the world, and many of our clients are just that, but today’s successful medical practices recognize that their website is the springboard upon which to grow their p...

10 Tips For Marketing Your New Doctor by Dr Marketing Tips

You wouldn’t want anyone but a certified PA helping you or your doctors in the operating room, right? Ditto for your dental work –– you wouldn’t trust your mouth to just any quack with a mirror and a drill (at least we hope so!).So why would you trust the content of your website to anybody less than a writing expert? Someone with years of practice creating engaging, dynamic content tailored explic...

Are you using a targeted social media strategy aimed at the patients you want to serve, combined with a content-focused strategy to boost your rank on search engines? How about participating in community events and seminars to promote your practice and reach new patients? If all this sounds like a mountain to climb – take a deep breath. You’re right, but it can be done. This week, assisted-living...

We all set personal goals for the new year (lose weight, spend more time with family) but for most of us, by March (or often sooner), these goals become a thing of the past. The same applies to the objectives you set for your growing your medical practice marketing goals. If you want 2018 to be the year you attract and retain more patients, add more doctors, take a bite out of competition, then yo...

Want to know how to attract and retain patients in today’s self-referral, consumer-focused world? The tech-savvy online patient has plenty of choices when it comes to deciding on their healthcare provider (insurance limiteations aside). As a result, attracting and retaining patients is much different than it was just a few years ago. Patients go through an 8-step journey before, during, and after...

The holidays aren’t just about turkeys, candy canes, and menorahs. If you’re like most of us, you’re just trying to keep your head above water getting ready for 2018 while at the same time trying to wrap up 2017.If you can’t see the forest through the trees, we’ve got a lifeline to let you come up for air. Wouldn’t it be great to firmly get your hands around your digital footprint and take control...

Have you and your practice managers recently been asking yourselves “how are we going to market ourselves in the new year?”You’re not alone. It seems like every year, right after Thanksgiving, medical practices get serious about deciding where they are going to put their time, money, and energy in 2018. That was the case this week when we met with a group of gastroenterologists at their office, wh...

Have you been swamped (as we have) preparing for the year-end? Well, it’s time to stop, slow down, and take stock of what’s in store for marketing your practice in 2018. Sit back and listen to what the next generation of digital marketing 2018 is all about. With 2017 winding down, we decided to shake things up a little bit, and share some of the things we’re doing to prepare for next year as we un...

A basic new website. Pennies on the dollar. A 300% increase in organic search traffic and 1,800 appointment requests in a single year. Not too shabby for having virtually no digital marketing budget, right? In today’s digital landscape, it can be a jungle out there for small practices trying to make a good impression while competing with the likes of larger clinics and hospitals armed with mega bu...

In this episode, we’ll discuss how to make online reviews work for you and share a few examples of what medical practices just like yours are doing to stay ahead of the curve. We talk about ORM (online reputation management) quite a bit if you haven’t noticed by now. There’s a reason for that. In today’s digital age of self-referrals, prospective patients are going online to look for the most high...