Dr Marketing Tips Podcast

One video. Five minutes. More than 140,000 impressions and 60,000 views. Sounds like a pretty good return on investment, no? The truth is, getting positive media attention can be tough these days, especially when you’re a small practice and don’t have a public relations team working to get you face time on the nightly news. More and more, it’s up to you to take the bull by the horns and get whatev...

Analytics show the majority of patients are starting to access your website from their mobile device (phone or tablet). In fact, for some of our clients we see as much as 70% of traffic coming from mobile devices, and that’s why your medical practice needs a mobile website design. Think about it. Ever notice the Facebook desktop website completely sucks (sorry, Mark), while the app runs seamlessly...

This week’s episode reviews a recent case study published on the InsightMG.com website discussing how a recent client increased their social media reach by 1100%, netting them an additional 500 appointment requests from their website alone. In the podcast, we break down our findings from the case study and outline how the clinic used social media to reach and engage new and potential patients for...

Have you ever considered using marketing funnels to drive revenue to your medical practice? Heck, what does that even mean? Well, if you’re focused on creating great content (something we preach all the time), then the next step is to put your content strategy into action via a marketing sales funnel. According to RingDNA, the definition of the marketing sales funnel (also known as a revenue funne...

We all want our practice marketing efforts to pay off as quickly as possible, but sometimes it can really pay to slow down, take a step back and breathe. After all, putting together a comprehensive content marketing strategy and budget for your medical practice can be a daunting task (especially if marketing is only part of your job and not the main function of your 40+ hours at work). In this epi...

Did you know Instagram boasts 600 million active users and Snapchat has 166 million of their own? That means there are millions of household decision makers on the platforms and you can reach them without creating a lot of extra work or headache if you know what you’re doing. In this episode, we explore how to determine if the newest social platform darlings – Instagram and Snapchat – are worth yo...

All good inbound marketing strategies for your medical practice start and end with one thing, storytelling. That’s right, your ability to tell a good story will determine how effective you are at capturing the very limited attention of your potential patients. A good story will attract, engage, inspire and generate a call to action (appointment request or referral) for the patient. And, the differ...

Gone are the days when a company’s customer service hotline or a website comment box were the most popular avenues for customer feedback. Things are just a little more social these days. In this week’s podcast we sit down with Danielle Owings, Insight Marketing Group’s social media strategy specialist, for an in-depth conversation about the nature of social customer experience and service interact...

The adage is true: don’t go to the party if you’re not going to dance. In this week’s podcast we sit down with Danielle Owings, Insight Marketing Group’s social media strategy specialist, for an in-depth discussion about LinkedIn. The key takeaway? LinkedIn matters to your medical practice, but not in all the ways you might think. According to Craig Smith of DMR Stat Reports, LinkedIn has almost 5...

If you’re like most, you think of Pinterest and immediately think of decorating ideas, delicious (super unhealthy) recipes and closet organization. But think again. Did you know that today’s top brands are getting almost 22% higher conversions from Pinterest than any other social media platform? It’s true! The SEO secrets of Pinterest are rule and incredibly easy to obtain. When used effectively,...

The digital landscape is changing once again, especially in the way we interact with patients online. As a medical practice manager, either you keep up or get left in the dust. So, what are the changes you should keep your eye on as you navigate marketing your medical practice in today’s online realm? We recorded this week’s episode in San Diego, California, on the heels of the Social Media Market...

Doctor’s talks, seminars, and health fairs have been great ways for medical practices to promote themselves and put their doctors in front of hundreds of people. But some practices do a better job of it than others. Would you like to increase participation at your next marketing event? Think you’ve reached the ceiling on your annual conference or health fair? Think again. With just a little effort...

Nothing can throw a wrench in your morning like being asked for a file type you’ve never heard of or having a graphic designer send you strange files you have no idea what to do with. In this episode, we’ll run down a host of file types you may come across in your day-to-day marketing activities, what they’re used for, and why you would need to send them. We cover JPGs, PNGs, EPS, AI, GIF and more...

A question we get all the time from new clients is: should we have a newsletter? The answer is probably yes, but wait…there’s more to it. Dollar for dollar, well crafted and planned newsletters are a great way to reach potential patients and solidify relationships with existing ones. They form a key part of your practice’s content distribution strategy whose ultimate objective is to drive patients...

The dawn of a new era has arrived: mobile has finally overtaken desktop as the primary way people access the web. In this podcast, we discuss how a bad mobile website can hurt your clinic and your reputation both online and offline. Websites in some sectors now report that as much as 85% of their traffic comes from mobile (some of the practices we work with see as much as 65% or more of their traf...

To many doctors and practice managers, search engine optimization (SEO) may seem like a complicated technical term reserved for computer geeks and web hackers. How could it have anything to do with the success of your practice? The fact is, in today’s world, good content combined with correct SEO can convert web visitors into valuable patients and help position your practice above the competition...

We know, we know: the thought of updating your LinkedIn profile makes you groan / sigh / scream; or maybe you even shake in your boots when asked to reassess your LinkedIn connections (like Corey, your co-host for the Dr Marketing Tips Podcast). LinkedIn seems to be the social media platform that everyone is on but very few people often use (or use effectively).That’s why we share 6 ways you can u...

You’ve probably heard all about the importance of search engine optimization (SEO) in today’s digital landscape, right? But did you know that Google has a local search algorithm that directly impacts where you rank on local searches (and, more importantly, where your competitors place)?We recorded this week’s episode after attending SMX East 2016, in New York City – the world’s largest search engi...

Did you know there’s a tool to make Facebook advertising even more effective? Sure, you might boost a post here and there, but if you aren’t set up on Facebook Business Manager you’re missing out on an avalanche of helpful data and capabilities to better reach your current and potential patients. In this episode we’ll share how Facebook Business Manager can help you get a jump (or reinvigorate) yo...

Remember when posts from your practice’s Facebook page were able to reach your entire audience with ease?…Yeah, not so much anymore. In fact, in a recent study from Edgerank Checker, they reported that between February 2012 and March 2014, organic reach for the average Facebook Page dropped from 16% to 6.5% – and that number has dropped even more since then. As Facebook continually tinkers with th...

The holidays aren’t just about turkeys and candy canes. In most medical practices, they also represent a time of year to theme your marketing efforts and firmly plant the office staff and doctors as a member of the community at large. In this episode we explore a few of the creative, unique and inexpensive ways you can go beyond just decorating the office to really build loyalty with potential and...

Employees are some of your most valuable marketing tools, but odds are you aren’t using them to their full marketing capacity. Your employees have the first and last contact with patients, and more often than not, are the ones to respond to patients on social media, answer the phones and they impact your online reviews in ways you have never even considered. In this podcast we’ll reveal how medica...

Google’s AMP (accelerated mobile pages) are transforming how Google users access information and content on the web from the search giant. There is a huge opportunity for your medical practice to use AMP to boost traffic and see a real benefit, but what is it and how can you do it to help get more patients in the door?

Why are hospitals and medical practices across the country spending thousands of dollars and dedicating entire teams to content marketing? According to the Content Marketing Institute, content marketing leaders experience 7.8 times more website traffic than non-leaders. Today’s most cutting edge medical practices have realized that in the digital age, content is how they’re going to interact with...

Facebook, Twitter, and Pinterest, Oh my! You want to get your practice on social media, but where do you even start? By now, you know everybody including their Grandma is on social media in some way; but where should you focus your attention and time to get the most relevant boost for your medical practice? In this mini-episode, we discuss the one thing you need to do to get started on social medi...