Dr Marketing Tips Podcast

Do you know why hospitals are now investing thousands of dollars on content marketing? They’ve seen the future of patient engagement and loyalty, and are acting on it. After attending a six-hour seminar focused specifically on content marketing for the healthcare industry, we knew immediately that this was a topic our listeners would want to hear about. This week is the final episode recorded at C...

We’ve been hearing a lot of the same questions lately from a handful of practices we work with. So for this episode we thought, why not share the answers with our fellow marketers at medical practices? If you have a question not addressed below, feel free to contact us on Twitter or shoot us an email by clicking here. Oh, and remember: if you’re not doing this stuff, a competitor down the street i...

Quick. What’s your most valuable marketing resource after your current patients? Your employees. We recorded this week’s episode in Cleveland, Ohio at the Content Marketing World 2016 conference, where the nation’s top marketing and HR experts shared insights on everything from embracing critics, to maximizing one of your most valuable resources: your employees. When wearing your HR hat, are you e...

Do you use your employees to help brand your practice? Want to know how you can increase staff loyalty and branding power in the community without creating a lot of work for you - or for them? The secret to great branding is realizing that your employees are your brand, and if you train and reward them appropriately, they will become your biggest brand advocates. They will literally go out into th...

So you’re expanding or moving your office. That’s great news, but now what? Don’t pull out the ribbon cutting scissors just yet, you’ve got some work to do! While something that is new is exciting, it is important to focus on the conveniences and benefits to the patients rather than just focusing on the ‘new’ factor. Before celebrating, ask yourself a few questions. In this episode, we discuss wha...

Content is king. Content marketing really works. … You’ve probably heard something like that a dozen times by now, right? Everywhere you turn on the internet for marketing help or even in local networking groups, marketing groups are always talking about how effective content marketing is, but does content marketing matter to medical practices? The short answer is: yes, content marketing works jus...

Your practice website has hundreds, maybe even thousands, of unique visitors every month – and most of them are looking for the same basic things. So, what do patients check most on your website and how can you leverage these assets to create more business? Glad you asked. In this episode, we discuss the 4 things patients look for most on your website and share a few tips on how you can give patie...

Sometimes successful marketing is as simple as about going above and beyond to deliver a great customer service experience (especially in today’s age of self-referrals and online reviews that can make or break your bottom line). You’re probably asking, “But, we’re all so busy, what can we do to change the service experience at our office?”What a timely question! In this episode of the Dr Marketing...

The Importance Of Quality Printed Material For Your Medical Practice by Dr Marketing Tips

All things being equal, if a patient had your brochure next to a competitor’s down the street on the table in front of them, which would they choose? This is why quality printed material for your medical practice really matters. When was the last time you updated the printed material you distribute to patients? Does every piece look consistent? More importantly, does it look like something you wou...

Do you rely on outside teams, vendors or contractors to help your practice’s marketing machine run? We all work with some rotating cast of designers, printers, promotional product reps, digital advertising agencies, and on and on. So, how can you use your time most efficiently to manage everyone you work with on a day-to-day basis? In this episode, we dive deep into real, actionable items you can...

As more patients flock to social media and online reputation sites like Vitals.com and Healthgrades.com to publicly air their grievances, how can your practice turn these potential negative customer service interactions into positives for future patients? Listen in to find out. In this episode, we discuss a few actionable items you can use right now to mitigate negative reviews online and promote...

Yelp is great for finding a yummy sushi place, but it’s a challenging, unintuitive space when it comes to monitoring and controlling your physician’s online reputation. In this episode, we share 10 of the common problems we face with the review giant and dish on what you can do to avoid anxiety while solving the issues should you encounter them. Some of the challenges your practice may face when i...

Although you can never expect when a crisis situation will arise, you can at least be prepared when it does with our immediate crisis response tips discussed in this podcast. In this episode we answer a few common questions, such as what you can do if the roads leading to your office are closed and how to communicate with patients and remain sympathetic to the community at large. As background, th...

Healthgrades is one of the largest online reputation management (ORM) websites with information on more than 3 million U.S. healthcare providers and over a million daily visitors. Recently, the ORM giant has announced several key design and feature changes rolling out to users over the coming weeks. In this episode, find out what exactly those changes are, how they make your life easier and how to...

Let’s face it. Millennials are taking over the world. As Baby Boomers continue to retire, they are being replaced by millennials. In the workplace, priorities, ethics and motivations are changing as this new generation takes over. Your employees are the most expensive asset to your practice; think salary, benefits, training and institutional knowledge. Therefore it is important for employers to ad...

Is your patient top-of-mind in your marketing strategy? They should be.

Zika. HIV. A potential cure for baldness (especially appealing to one of our hosts).These medical alerts and updates are all over the news, so how can you position yourself as a local expert to drive awareness to your practice when the news needs a quote or sound bite? In this episode, we share case studies about recent news items and how medical practices just like yours used them as a springboar...

Do you want to know how to improve referral marketing efforts for your medical practice? Many specialists face a crowded market, and primary care groups are getting direct competition from retail clinics. Phone book listing and a hospital affiliation are no longer enough to establish a strong patient base. Physicians today must take an entrepreneurial approach to marketing – actively seeking out n...

Yep, you read that right. A website redesign helped a practice earn more appointments in one month than they did throughout the previous year. How was that accomplished? What can you do to achieve similar results? We explain it step-by-step in this episode of the Dr Marketing Tips Podcast.

It happens all the time. You go to a website like Amazon, browse a few items (new shoes, anyone?) and then the next thing you know, you see the shoes everywhere you go online. Well, your medical practice can advertise like this as well without violating HIPAA regulations; and you won’t believe how little it costs to be super effective.

All things equal, why would a patient choose your practice over one down the street? Hint: it’s not your doctor’s credentials.

If everyone was jumping off a bridge, would you do it? If everyone is developing an app, do you need one?

Patients are the most underutilized resource in healthcare. Do you have patients raving about how much they love your practice? Do they tell everyone they know how you helped them live a better, healthier life? Their experience can pay big dividends and establish you as an immediate respected authority in your specialty.

3 Easy Ways To Increase Patient Retention by Dr Marketing Tips