Dr Marketing Tips Podcast

This week on the Dr. Marketing Tips podcast, Jennifer sits down with Christine Lapointe, owner and CEO of Aesthetics 360, to discuss how medical practice staff can overcome sales objections and successfully promote products and service lines that benefit patients. Christine also breaks down the “FAB” sales technique and how your practice employees can use it to drive success (FAB = features, advan...

This week, on the Dr. Marketing Tips podcast, Corey sits down with tax expert Dalia Cantor, CPA, CVA, president and founder of CPA Solutions, to run through common questions from medical practice owners and administrators regarding taxes and finances. Check out the full interview with Corey and Dalia in this extended episode. If you have a question not addressed here, DM us on Twitter @drmarketing...

Eighty-five percent of employees are not engaged in the workplace, costing companies some $450 to $500 billion every year. This week on the Dr. Marketing Tips podcast, Jennifer and Corey explain why employee engagement is the new marketing in healthcare and break down four human resource trends that will have a major impact on your practice workplace culture in 2020 and beyond.

The influencer industry is booming and projected to reach $15 billion by 2022. With 92% of people stating that they trust recommendations from friends and family over any other type of advertising, it’s easy to see why more brands are building relationships with influencers. But should you, as a physician, venture into that space? This week on the Dr. Marketing Tips podcast, Jennifer and Corey bre...

In this episode of the Dr Marketing Tips podcast, Jennifer and Corey unpack the top 10 strategies, tools and trends you should focus on for next year to attract and retain patients, engage employees, and bring both marketing and operations to a whole new level.

The nation’s top social media marketing experts agree: businesses should use LinkedIn more in their marketing efforts. We took that advice to heart and decided to discover LinkedIn’s potential for ourselves, so that we could pass the results on to our clients and community. This week on the Dr. Marketing Tips podcast, we break down the results of our internal employee engagement LinkedIn contest a...

This week on the Dr. Marketing Tips podcast, we ask Florida Healthcare Law Firm attorney Jacqueline A. Bain to answer HIPAA-related questions sent in by listeners. Check out the full interview with Corey and Jackie in this extended episode. If you have a question not addressed here, DM us on Twitter @drmarketingtips and we’ll do our best to get it answered for you.

When you put together your marketing plan for 2020, don’t just be reactive or assume you know what your patients want or like — ask them! In this episode of the Dr Marketing Tips podcast, Jennifer and Corey break down some of their insights culled from a recent patient focus group they organized for a large practice to inform and guide their marketing efforts for 2020.

Knowing why you do what you do is vital to enhance your practice’s culture, boost employee engagement, and deliver outstanding patient care. As thought leader Simon Sinek says in his best-selling book Start With Why, “People don’t buy what you do, they buy why you do it. When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. We are...

In this episode of the Dr Marketing Tips podcast, Jennifer and Corey tackle part 3 of our 3-part series unpacking the top 10 strategies, tools and trends you should be focused on for next year to attract and retain patients.

In this episode of the Dr Marketing Tips podcast, Jennifer and Corey tackle part 2 of our 3-part series unpacking the top 10 strategies, tools and trends you should be focused on for next year to attract and retain patients.

In this episode of the DrMarketingTips podcast, Jennifer and Corey break down the first of three biggest things medical practices should focus on in 2020 to bring both marketing and operations to a whole new level (plus: your competition won’t be doing ANY of it).

In this episode of the DrMarketingTips podcast, you’ll be able to listen in to the full presentation Jennifer gave at the Bones Society of Florida Annual Meeting alongside Kevin Joyce, executive director for Orlando Orthopaedic Center. The duo shared the stage to discuss why implementing ongoing employee engagement and training is crucial to medical practices and the real results one of the larges...

Is it time to start digging a grave for Facebook and social media marketing? Critical factors are now in play that may seriously affect how you spend precious 2020 advertising dollars. In this episode of the DrMarketingTips podcast, Jennifer and Corey reveal why social media may no longer be the place to be. They also break down what advertising and marketing options you should look out for in the...

Looking for a simple and effective marketing strategy to put you over the top in 2020 and leave your competition in the dust? In this special milestone episode of the DrMarketingTips podcast (yes, we’ve recorded 200 episodes!), Jennifer and Corey deep-dive into what a patient-forward strategy is and how it can help you fill up empty appointment slots.

What were the key insights from the largest gathering of ENT professionals in the nation? We were there talking to practice managers, and they all agree on what practice administrators need to be doing to drive success. In this episode of the DrMarketingTips podcast, Jenn (Taggart), and Sue share the hottest topics from the nation’s premier ENT administration conference and the insights they glean...

Just when you thought you had the world of social media figured out, it goes and changes again…and may even be dead in the water. Channels like Facebook, YouTube, and Google are now saturated, and the world’s top brands have cut their social media advertising spend. So where can you put your marketing and advertising dollars to maximize your reach and minimize your costs? In this episode of the Dr...

The power of artificial intelligence (AI) is changing the way businesses run. It’s also allowing medical practices to run more efficiently from onboarding new hires to website and content management to eliminating wasted time at the front desk. In this episode of DrMarketingTips podcast, Jennifer and Corey come to you live from Content Marketing World 2019, in Cleveland, Ohio, one of the world’s l...

For many medical practices, the strategic landscape may change dramatically from year to year. Having a strategic roadmap in place for next year, as well as how to better position your practice and your brand within the community is critical to driving long-term success. In this episode of DrMarketingTips podcast, Jennifer and Corey break down the best ways to maximize your year-end strategic plan...

You know meeting patient expectations is critical to your long-term success, but how do you get your staff on board and everyone pulling in the same direction? In this episode of DrMarketingTips podcast, Jennifer sits down with nationally-recognized ophthalmic training guru, Sharon Alamalhodaei, COMT, OSC, to discuss what you can do to set employee expectations from the get-go, enhance staff engag...

With millennials now turning 40 and taking over leadership positions globally, patient service requires a radically different approach than in the past. In other words: your patients are younger and they’re expecting (demanding, in some cases) you adapt to them and not the other way around. In this episode of DrMarketingTips podcast, Jennifer and Corey break down how technology is transforming the...

Ever wonder how much online reviews actually matter? Or how they can increase or decrease revenue? This week on the DrMarketingTips podcast, Jennifer and Corey dig a little deeper into the impact of online reviews and their direct correlation to a practice’s revenue. With the digital age here and now, it’s important to understand this new trend in online customer service.

This week on the DrMarketingTips podcast, Jennifer and Corey discuss how small trends across the world could have a downstream impact on your business. New notions of gender neutrality, Generation Z, and men’s cosmetics are all set to provide new and emerging market opportunities. Join us as we dive into one of those emerging trends and follow the money to see how it may impact the practices we wo...

This week on the DrMarketingTips podcast, Jennifer and Corey step outside of healthcare to talk about a new trend of medical practice site selection. As many stores such as Bed, Bath and Beyond and Fred’s Pharmacy are closing their doors, medical practices are moving in. They’re taking over storefronts in shopping centers of metro and rural areas, to provide a new experience for their patients or...

This week on the DrMarketingTips podcast, Jennifer and Corey discuss how automation could be used by medical practices to enhance patient care, cut down on admin costs, and increase patient satisfaction. They’ll also share how you can use technology to make your employees happy, keep your practice running smoothly, and satisfy the evolving needs and expectations of your patients. Automation is res...