Dr Marketing Tips Podcast

Doctors and practice managers can easily have a competitive advantage if they know how to build relationships with their local television stations to send out their marketing messages. When adding new physicians, offering unique treatments or implementing new technologies can reach a broad audience by connecting with television stations - and it may be simpler than you think. In this episode, Shan...

Owners and managers of medical care practices should know how to connect with their local radio stations to get out their marketing messages. Practices which open new locations, add new physicians or implement new technologies can reach new patients and keep existing ones by connecting with radio stations right where patients live. In this episode, Matthew Peddie, News Director of WMFE 90.7 FM and...

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Mike Greiwe, M.D., an orthopaedic surgeon with OrthoCincy Orthopaedics and Sports Medicine. By day, Dr. Greiwe specializes in shoulder and elbow surgery at offices in Ohio and Kentucky, and by night he’s a tech entrepreneur and founder of the OrthoLive and SpringHealthLive telemedicine platforms. Join us as Dr. Greiwe shares...

Just because COVID upended all your plans for 2020 doesn’t mean you should be operating without a marketing budget. In this episode of the DrMarketingTips Podcast, Corey and Jennifer revisit our client marketing budgets for the second half of the year and share how we’re doubling down on patient acquisition efforts to make 2020 a year for the record books (as if we needed to say that:).

Owners and managers of medical care practices must know their strengths and areas they need to improve upon in order to excel in the rapidly changing and highly competitive medical sector of the U.S. economy. It’s one thing to have a business, marketing, and other plans in place, but it’s another thing to effectively execute those plans. In this episode Dr. Steve Vargo, author, speaker and practic...

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Jarod Spiewak, Lead Strategist at Blue Dog Media, to offer listeners a search engine optimization (SEO) crash course. Whether you consider yourself computer illiterate or an advanced SEO specialist, this episode has something for every medical practice with a website, regardless of skill level.

Do doctors make the best marketers?  Normally, we’d say no.  However, on this week’s episode of the DrMarketingTips Podcast, Jennifer welcomes Dr. Randall Wong, a practicing ophthalmologist turned marketer, who shares with our listeners how he went from not being online at all to dominating the front page of Google for patients seeking a Retina eye specialist.

Managers of medical care practices need to know how to connect with community newspapers to get their messages out.  Practices that open new locations, add new physicians, or implement cutting edge technologies can reach new patients by connecting with community newspapers right where those patients live. In this episode, Michael Eng, Editor and Publisher for the West Orange Times and Observer, jo...

Nothing provides a better understanding and leads to better decision making than changing your perspective. The current climate we’re living through exemplifies how important seeing things from other perspectives is to being a better leader, manager, friend, and person in-general. In this week’s episode of the DrMarketingTips Podcast, we’re joined by leadership training coach Alicia Culp for an in...

“Hey Alexa, what are the symptoms of COVID?”’“Hey Siri, where’s the closest orthopedic clinic?”“Hey Google, remind me to take my medication at 11 a.m.”In this week’s episode of the DrMarketingTips podcast, Jennifer and Corey discuss the latest trends in voice search and outline exactly what your medical practice should be doing to win the race to voice search relevance.

Between office closures, new patient readiness protocols, staff furloughs, employee policy changes, and the implementation of telemedicine, the last few months have been a *tiny bit* hectic to say the least. In this week’s episode of the DrMarketingTips Podcast, Jennifer and Corey go in-depth to discuss marketing trends and tactics that have worked during the COVID pandemic and make predictions on...

Just like buying a boat, the two best days of building a business are the day you start it and the day you sell it. Every business owner, physicians included, dream of the day when all your hard work finally pays off in a successful exit. In this week’s episode of the DrMarketingTips Podcast, Jennifer sits down with Dr. Justin Trosclair to discuss how he bought, built, and sold his medical practic...

Is direct mail dead? On the contrary, direct mail is very much alive and producing results you can quantify like never before. In this episode of the DrMarketingTips podcast, Corey and Danielle explore the latest trends in the direct mail industry and how you can use them to drive new patients to your medical practice.

When it comes to marketing, getting back to the basics is oftentimes the most direct route for growing your medical practice.  Why?  Because as everybody else is fighting for more eyeballs online, you can work to deepen referral relationships offline.  In this week’s episode of the DrMarketingTips podcast, Jennifer sits down with Dr. Jeff Langmaid to discuss how he uses referral marketing to build...

We’re all ready to get back to normal, whatever that might be. But, when it comes to marketing your practice and letting patients know you’re open, there are some clear “Do’s and Don’ts” to consider. In this episode of the DrMarketingTips podcast, Jennifer and Corey discuss the path for reopening your medical practice, how and what you should be communicating and some best practices you can emulat...

This week on the DrMarketingTips podcast, join a panelist discussion about what your medical practice should be doing to market during the COVID-19 pandemic.

The Doctor Whisperer joins us on the DrMarketingTips Podcast this week for an in-depth discussion spanning more than 20 years working inside medical practices as a practice administrator. In this episode, Jennifer and Sharon share tips for running a better practice, recruiting top performers and how you can market your practice during the Covid-19 pandemic.

When dealing with a crisis or emergency, as a leader you’ve got one job: be a leader. Your job is to reduce the chaos that comes with any crisis so employees can focus. In this episode of the DrMarketingTips podcast, you’ll get actionable tips from leadership coach Alicia Culp on how to coach and calm employees during uncertain times.

The single most important thing you can do right now for your practice and your patients is to provide a telemedicine solution. On this episode of the DrMarketingTips podcast, we break down everything you need to know to get your practice started with telemedicine. We’ve set up dozens of practices of all shapes and sizes with various app and browser-based telemedicine solutions over the past few d...

This week, on the Dr. Marketing Tips podcast, Corey sits down with attorney Ashley M. Schachter of BakerHostetler to run through common questions from medical practice owners and administrators regarding labor, wages, and employment law. Check out the full interview with Corey and Ashley in this extended episode. If you have a question that is not addressed here, DM us on Twitter @drmarketingtips,...

During a health scare or natural disaster, your job is to communicate to patients, staff, vendors, partners and the community at large. To accomplish your job effectively, you need to have a crisis communication plan in place to manage the situation effectively and efficiently. This week on the DrMarketingTips podcast, Jennifer and Corey discuss the strategic and tactical things healthcare marketi...

This week, on the Dr. Marketing Tips podcast, Jennifer sits down with Erinn Weisman, DO – a physician, life coach, podcaster, and burnout expert – to discuss how physicians can avoid the pitfalls of burnout and depression and shape their careers to align with their life goals and aspirations.

This week on the DrMarketingTips podcast, we break down how medical practices and physicians are using TikTok to expand their reach, educate their audience, and promote their brand. Listen in as Insight Marketing Group Head of Business Development, Jennifer Taggart does a walkthrough and deep-dive into the latest craze sweeping social media.

This week on the Dr. Marketing Tips podcast, Jennifer sits down with Christine Lapointe, owner and CEO of Aesthetics 360, to discuss the concept of “hostmanship” and how making patients feel welcome at your practice can help deliver exceptional an exceptional patient experience, boost your overall patient satisfaction numbers and increase the bottom line.

Want to raise your practice profile and build your brand? Find out how to get your event on the news or be interviewed on TV as an expert! This week, on the Dr. Marketing Tips podcast, Jennifer sits down with former reporter, news anchor, and long-time public relations professional Keith Landry to discuss how doctors and medical groups can leverage their expertise and take advantage of PR opportun...