Dr Marketing Tips Podcast

What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience? Negative reviews.  Upset patients.  Deflated staff.  The list goes on.  Luckily, fixing a disconnect between marketing and operations may be easier than you think, and the long-term patient experience benefits are substantial.  In this episode of the DrMarketingTips Podcast, Jennif...

In this episode of the DrMarketingTips podcast, Keith Landry, host of our sister show, Growing a Successful Orthopedic Practice Podcast, sits down with Congressman Darren Soto , U.S. Representative of Florida’s 9th Congressional District, for a Capitol Hill update on the future of federal regulation of telehealth visits in America. U.S. Rep. Soto expects Congress to extend an existing emergency wa...

In this episode of the DrMarketingTips Podcast, Corey is joined by Justice Mitchell, chief medical officer (CMO) of a large ophthalmology practice by day and marketing agency owner by night, to share tips to start marketing your practice right now.  Tune in to discover: What branding has to do with your medical practice and why it matters more than you think Common tips (and common pitfalls) for h...

Shots fired!  Apple is changing the way data sharing works within apps and Facebook is not happy about it. As part of their iOS14 update, Apple will soon require users to opt-in to data sharing instead of opting-out of it in an effort to protect user privacy.  If you ask Apple, they say they’re standing up for their users; but if you ask Facebook they say this move could cripple small businesses a...

In this episode of the DrMarketingTips Podcast, Jennifer and Corey bring you a handful of social media reflections and predictions for the year ahead. Find out their biggest takeaways from the year that shall not be named and hear how they’re going to adjust social content for 2021. Tune in to discover: The biggest social media changes for 2021 and what to do about them  What’s not changing and wh...

You may not often think of your medical practice as a brand, but it is! Every member of your team, and every patient interaction creates the perception of your practice – that is your brand.  So, are you more of a Tesla or a Wal-Mart?  …and if you don’t like the answer, what can you do about it?  In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the basic, big pic...

As a result of the pandemic, we saw technology play an increased role in just about every level of patient acquisition, scheduling, and communication. Patient expectations continue to evolve, and your marketing efforts must continue to evolve and adapt with them.  In this episode of the DrMarketingTips Podcast, Jennifer and Corey break down big 2021 marketing pivots and predictions impacting your...

What do you need to know to market your doctors in 2021? In this episode, Jennifer and Corey explain the 4 healthcare marketing trends that matter most in 2021 and share how you should adjust your new patient acquisition messaging amid a COVID-sensitive environment.  Tune in to discover: The key healthcare marketing trends creating patient growth in 2021 Why adjusting your marketing to focus on sa...

Reputation management for doctors is essential for ensuring a clean digital footprint online. Using your reputation to attract and retain patients is a key component of any successful marketing strategy.  In fact, studies show that star-ratings impact revenue in healthcare.   In this week’s episode of the DrMarketingTips Podcast, Jennifer and Danielle discuss how the pandemic has impacted online r...

With more than 50% of older adults watching YouTube daily, now is the time to brush off your video marketing strategy and evaluate how your medical practice can use YouTube to attract and retain more patients.    In this week’s episode of the DrMarketingTips podcast, Jennifer sits down with Christiana Ayoung-Chee to discuss exactly what steps medical practices should take to win big on YouTube in...

Physicians and practice managers can put their values into action, support medical research and training, and offer community service by starting a medical nonprofit organization. Idealism is great, but realism means there are important factors to consider before launching a nonprofit group or foundation.   In this episode, Christy Moss , president of Moss Resource Group, joins guest host Keith La...

Find out what Yelp’s new feature does to warn consumers about businesses who have been accused of racism and what Press Ganey’s purchase of Doctor.com means for your surveys and reviews in this episode of the DrMarketingTips Podcast. Tune in to discover: What being accused of “overtly racist actions” will do to your Yelp profile  How you can report reviews on Yelp  Why Press Ganey bought Doctor.co...

Our employees go through HIPAA training but have you warned them about her angry cousin, TCPA?  In this week’s episode of the DrMarketingTips Podcast, Jennifer sits down with neurosurgeon and attorney, Dr. Jeff Segal to discuss the pitfalls you should avoid when it comes to PHI, HIPAA, and TCPA.   Tune in to discover: Mistakes marketers make when it comes to HIPAA and protecting PHI and what you s...

Doctors and medical practice managers typically don’t have as much time as they’d like to focus on tax strategies, reducing debt and creating wealth to generate long-term security. So, how can you create financial freedom and spend more time with your family?  In this episode, David Denniston , a chartered financial analyst and author of the book “Freedom Formula for Physicians”, joins guest host...

3 Ways You Can Use Patient Testimonials To Drive Appointments by Dr Marketing Tips

Q&A For 7.23.14 by Dr Marketing Tips

There’s no denying the type of content you’re able to produce in a COVID-centric environment may not be ideal, but that doesn’t make it any less effective or important. In fact, PR Week recently said ‘if content was king yesterday, it’s emperor today.’ In this episode of the DrMarketingTips Podcast, Corey and Jennifer discuss how COVID has affected content marketing for medical practices and what...

Nothing says Monday like an inbox of negative patient reviews. But, what can you do about negative reviews and when should you say, enough is enough? In this week’s episode of the DrMarketingTips Podcast, Jennifer sits down with Dr. Jeff Segal, neurosurgeon turned attorney turned entrepreneur. Dr. Segal shares exactly how physicians should handle negative online reviews and what you should conside...

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Jarod Spiewak, Lead Strategist at Blue Dog Media, to share everything you need to know about starting, building, and continually improving Google Ads campaigns for your medical practice. Do you need to be on Google Ads? How do you get your ads to show up on sites like the New York Times front page? We explain all that and mo...

Significant changes to some of our favorite social media platforms may impact your marketing programs moving forward. From huge updates at Facebook to TikTok drama, and now with the introduction of Instagram Reels, you might be wondering what this means for your practice and how you should respond? We’re here to help you sort through the chaos. In this episode of the DrMarketingTips Podcast, socia...

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Jeff Van Kampen, co-founder of UVK Media, a sustainable business growth company focused on driving customer & employee generation with Facebook ads. Join us as Jeff and Corey dish on what’s happening with Facebook ads in today’s environment and share how medical practices can benefit from ads for less money and less work...

According to a recent MGMA survey, 87% of healthcare leaders report safety as the top reason patients defer care amid COVID-19.So, how can you ensure your practice sees as many patients as possible? In this episode of the DrMarketingTips Podcast, Corey and Jennifer discuss simple strategies to communicate your current safety protocols and to win over reluctant patients due to COVID-19.

Improvements to practice management strategies, when combined with effective marketing, plans can really pay off for medical practices. But, where do you start and how do you measure success? In this episode, Christy Moss, president of Moss Resource Group, joins guest host Keith Landry, to discuss ways to streamline practice management while using your marketing budget wisely to generate revenue.

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Mike Greiwe, M.D., an orthopaedic surgeon with OrthoCincy Orthopaedics and Sports Medicine. By day, Dr. Greiwe specializes in shoulder and elbow surgery at offices in Ohio and Kentucky, and by night he’s a tech entrepreneur and founder of the OrthoLive and SpringHealthLive telemedicine platforms. Join us as Dr. Greiwe shares...

In this episode of the DrMarketingTips Podcast, Jennifer sits down with Dr. Barbara Hales to discuss her secrets for successful marketing.