Dr Marketing Tips Podcast

Marketers expect a 40% increase in data sources by next year according to the Salesforce State of Marketing Report . That’s a lot of data, so what exactly are you supposed to do with it all? Start by listening to this podcast, of course!  In this episode of the DrMarketingTips Podcast, Jennifer and Corey share how they’re using data to inform client budgets, marketing collateral, ROI, and reportin...

By 2022, online videos will make up more than 82% of all consumer internet traffic, a number that is 15 times higher than it was in 2017 according to Cisco . So, how can you take advantage of this increased video traffic to attract and retain patients? In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss video tips, tricks, and content ideas for 2022 your medical practice can...

In this episode of the DrMarketingTips Podcast, Jennifer and Corey share their can’t-miss 2022 healthcare marketing trends and predictions.  The trends and predictions discussed, in no particular order, are:  Video continues to be THE channel of choice for content  Real-time marketing that will set you apart Data becomes even more important Is it time to leave social media? Or, at least change the...

As of December 2, 2021, you can now list languages and accepted insurances on your respective Google Business profiles.  It’s a big deal (and it might be a lot of work depending on how many listings you have).  This announcement comes one day after Press Ganey released their 2021 Consumer Experience Trends in Healthcare report . The report is full of great insight, including key drivers behind cur...

We recently launched an email automation series for a plastic surgery client and it did so well we had to devote an episode to it.  Did you know email generates $42 for every $1 spent ? That’s an astounding 4,200% ROI, making it one of the most effective marketing options available. What’s more, marketers who use segmented campaigns see up to a 760% increase in revenue according to Hubspot. In thi...

Your practice’s responsiveness to employee feedback may lead to higher retention rates, improved productivity, better patient care, and higher employee morale.  Sounds pretty great, right?  Surveying your team will help you set benchmarks for improvement and show your team that you’re taking an active role in their well-being. So, how do you give your employees a voice?  Surveys!  In this episode...

Do you know how much ROI your social media is honestly generating? If you’re like most medical marketers, you’re probably thinking, “Maybe? Sorta?” Don’t worry, attribution of social media is tricky.  In this episode of the DrMarketingTips Podcast, Jennifer and Corey share a few simple ways to track social media ROI and discuss why you should have, at least, a baseline understanding of why these m...

In September we attended the 2021 Traffic & Conversion Summit to hear firsthand what some of the leaders in digital marketing are doing to deliver for their clients across all industries. With planning and budget season in full swing, what do you need to be prepared for and what are some key 2022 planning considerations for your medical practice?   In this episode of the DrMarketingTips Podcas...

In today’s market, attracting and retaining employees is difficult for practices across the country. So, how can you get the right talent in your medical practice? Let’s find out.  In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss how to attract and retain employees using tried and true marketing tactics. They also share several recent real-world examples of how digital ma...

Can you bid on a competitor’s name on the Google Ads platform? Not if your competitor is 1-800 Contacts. The online retailer recently brought a trademark infringement lawsuit against Warby Parker over their use of the term “1-800 Contacts” to trigger paid-search ads on platforms like Google Ads. In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss whether what Warby Parker di...

This week on the DrMarketingTips podcast, Jennifer and Corey discuss how your medical practice can achieve Ritz Carlton-like patient care standards by making small, incremental changes in how you go about delivering customer service. As one of the most successful hotel chains in the world, Ritz Carlton has achieved unparalleled levels of success, profitability, and customer services standards and...

Have you received an invoice in the mail to (urgently) renew your website domain name before it expires tomorrow? Or a frightening report card claiming your practice listings aren’t up to date on the most prominent review sites? Don’t buy it. And don’t panic. Physician practices are often perceived as businesses with deep pockets, and because you’re so busy, you may, in the heat of battle, write a...

After participating in the 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of marketing for ENT practices, we wanted to share a handful of our key takeaways with listeners.  One of the things we continued to hear throughout the conference was that with the rise of online reviews, more educated patients and increasing pri...

This episode was taken at Dry Eye University in Orlando, FL, where we asked optometry and ophthalmology practice managers and physicians from around the globe what their greatest marketing challenge was. What we realized is that on a global level, their concerns and challenges are identical to any other medical practice that we serve, namely: - How can we differentiate ourselves? - How can we be m...

People look for content, and if you don't have any, you're not going to show up in any searches. If someone searches for a specific gastroenterology procedure and you don't have any content about it, maybe you just have the word on your web page, you will never show up in the search. It’s sort of like virtually handcuffing yourself. Content and a robust content strategy are your tru...

Your practice website is the backbone of your digital marketing efforts — if your site can’t be found when potential patients are looking for you, you might as well close up shop and practice in a cave. You could be the best doctor in the world, and many of our clients are just that, but today’s successful medical practices recognize that their website is the springboard upon which to grow their p...

Having a proactive plan to keep your medical practice’s website secure can save you a lot of time, money and headache. In this episode, Jennifer and Corey share 5 tips to keep your website safe from malware and hackers without breaking the bank.  Tune in to discover: 5 tips to keep your website safe you can set up in just a few minutes  Real-world examples of when these tips have been lifesavers ...

At their annual Worldwide Developer Conference (WWDC), Apple announced several privacy-related changes to their software that will continue changing marketing for medical practices in the foreseeable future.  In this episode of the DrMarketingTips Podcast, Corey and special guest Chad Rouch, Insight Marketing Group’s Digital Marketing Manager, break down what the privacy-focused changes mean for m...

You’ve got less than 7-seconds to make your homepage convert and turn a visitor into a patient.  How do you do it?  You use the 7-second test we break down in this episode of the DrMarketingTips podcast, of course!  In this episode, Jennifer and Corey share how you can perform an easy 7-second test to collect feedback and access the effectiveness of your medical practice website’s homepage.  Tune...

It finally happened. Apple promised to change the way data sharing works within apps and that means you’ve got some work to do if you want to keep your ads on Facebook and Instagram running for your medical practice.  Apple now requires users to opt-in to data sharing instead of opting-out of it in an effort to protect user privacy. We spoke about this issue at-length in a recent episode , and now...

In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the key questions that will guide you to a recognizable, scalable, and sustainable brand for your medical practice without a lot of time or capital expenditure.  Tune in to discover: The difference between branding and marketing  Audience considerations to keep in mind when developing a brand Examples of good brand...

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss several key 2021 customer service trends in healthcare and share tips on what you should be prepared for in the near future. 

In this episode of the DrMarketingTips podcast, Jennifer and Corey break down the first of three biggest things medical practices should focus on in 2020 to bring both marketing and operations to a whole new level (plus: your competition won’t be doing ANY of it).

In this episode of the DrMarketingTips podcast, you’ll be able to listen in to the full presentation Jennifer gave at the Bones Society of Florida Annual Meeting alongside Kevin Joyce, executive director for Orlando Orthopaedic Center. The duo shared the stage to discuss why implementing ongoing employee engagement and training is crucial to medical practices and the real results one of the larges...

This week on the DrMarketingTips podcast, Jennifer and Corey step outside of healthcare to talk about a new trend of medical practice site selection. As many stores such as Bed, Bath and Beyond and Fred’s Pharmacy are closing their doors, medical practices are moving in. They’re taking over storefronts in shopping centers of metro and rural areas, to provide a new experience for their patients or...