Dr Marketing Tips Podcast

Out with the old, in with the new. As we kick off 2023, now is a great time for medical practices to refresh their marketing campaigns with some of the innovative strategies and trends that are making waves in healthcare today. How patients find medical services has changed dramatically over the past year—keeping up with these changes means tapping into local advertising channels and adopting stra...

The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of where you are now and use this information to refresh your branding strategy for the coming year. When it comes to planning, your marketing numbers are an invaluable resource—from tracking lead conversions to measuring patient retention rates, this...

With video accounting for nearly 82% of all online traffic , there’s no question that video content is the most popular form of digital media on the internet. Quick, captivating, and informative, it provides a convenient and cost-effective vehicle for medical professionals to engage patients across demographics. From answering FAQs to staff introductions, video allows practices to generate quick-a...

Customer service is at the heart of providing a positive patient experience. For medical professionals, this means fostering a company culture that caters to the needs of patients who expect more than just medical services from your practice.  From online accessibility to in-person interactions with employees, every step of your patient’s journey is an opportunity for you to offer the personalized...

With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they leave also behind marketing opportunities that you can leverage to stand out and grow your practice. In the pay-to-play world of online advertising, less spending means less visibility. As bigger competitors withdraw from the mark...

With rising prices and a potential recession, many medical providers are looking for ways to lower operating expenses while still growing their businesses. As a medical professional, you can take this opportunity to review your costs and take stock of what is making money at your practice.  For many providers, their gut response is to cut marketing costs. However, eliminating your marketing budget...

As a medical professional looking to grow your practice, one of your primary goals is to acquire new patients and maintain a steady flow of new business. However, the other side of patient acquisition is patient retention. Once you have a new patient, what can you do to ensure their loyalty to your practice? As a provider, it’s your job to cater to the needs of your patients and supply them with a...

As a medical provider, you have more control over how patients engage with your practice than you might think. From social media to Google Ads, there are countless marketing avenues that practices can and should be using to their advantage. In fact, many of these tools you can use on your own and are easily available online - the key is learning how and why you should be using them. Whether you’re...

Online reviews have changed how patients choose their doctors. Negative interactions with staff members are broadcast in real-time to anyone who looks up your practice and can be the determining factor in someone’s decision to contact you for treatment.  Providing positive patient experiences is more critical than ever for growing your practice. A recent study found that 82% of patients say that t...

TikTok has nearly unlimited marketing potential for savvy users as a social media platform. According to Forbes, in 2021 alone, the social media giant saw an increase of 656 million new users globally . With over 1 billion active users, TikTok offers direct access to a growing number of potential patients in your area. TikTok is not the only answer - short-form video content is increasing in popul...

How do you know if your Google Ads are working?  What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the tune of $245,000 with no direct advertising costs)?  We found out in this case study - and we break it all down for you in this episode of the DrMarketingTips Show.  Join us as hosts Jennifer and Corey share how you can...

Lead magnets are quickly becoming one of the most effective tools medical practices can use to break through to new patients. From quizzes to ebooks, consumers gravitate towards interactive content that rewards them for engaging with your marketing material.   In fact, 81% of survey takers agreed that interactive content was more likely to grab their attention than static content, according to a r...

More than ⅓ of Americans listen to podcasts regularly, according to recent data from Buzzsprout .  Starting a podcast allows individual healthcare providers and medical practices to take advantage of this popularity and connect with patients and partners outside the office.   But how do you know if creating a podcast might work for you? From patient education to attracting new referrals and even g...

Consumers in any industry notoriously dislike surprises. For many of them, the price they will be required to pay for their goods and services is a key factor when choosing where to buy, and if they are caught off guard by hidden expenses, it’s sure to leave a sour taste in their mouths.  The healthcare sector is not exempt from the expectation that prices will be available for patients to see ahe...

It can seem as though every few months there is a new wave of private practices being acquired by larger healthcare organizations like hospitals–which can be incredibly daunting for the small independent practice treading water to survive. Where will your referrals come from when a hospital network becomes the one calling the shots? How long will you be able to compete before you are also absorbed...

Do you struggle to figure out what to promote on social media day by day? Are your doctors always asking you to get them on the news? One of the keys to a successful marketing strategy is staying on top of current events and real-time opportunities for your specialty and practice to grab the attention of online audiences. In this episode of the DrMarketingTips show, hosts Jennifer and Corey share...

If you’re reading this, we don’t have to tell you how difficult hiring and retaining employees is in today’s market.  To compete, you now have to market your practice to potential employees, just like you market to potential patients.  In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss how marketing and HR converge to ensure that practices make a positive impression onli...

Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider according to Press Ganey’s Consumer Experience Trends in Healthcare 2021 survey.  Today, the modern patient journey is vastly different than it was even a few years ago. In other words, if you want to attract and retain patients you need to ensure your online reviews and directory listings on p...

“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert  Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the big social media platforms like Facebook, Instagram, LinkedIn, and TikTok.  To get real engagement on social media today, you need to invest real time - and potentially real dollars. So, that begs...

Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it?  In this episode of the DrMarketingTips Show, Jennifer and Corey share how to produce content that drives appointments at your medical practice without breaking the bank and offer a few examples of how to amplify the content you already ha...

Effective marketing programs today focus on accuracy and access to information, a clean digital footprint and an omnichannel patient experience. Research-based decisions and personalized communication are the key to differentiating from competitors and creating loyalty that drives referrals and word-of-mouth marketing for years to come. This episode of the DrMarketingTips podcast is Part 2 of our...

According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have to connect with patients when and where they’re ready to make a decision about an appointment.  In Part 1 of this two-part podcast series, we share a presentation given by Jenn...

The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent, but hold on to the employees they have.  The solution? Use your marketing team’s expertise to attract, on-board, and retain employees. The same strategies that build your brand and attract patients can build your at-work...

Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind; so, is 2022 the year where conversational marketing goes mainstream for healthcare marketers?  In this episode of the DrMarketingTips Podcast, Jenn...

In many cases, the relationship patients have with your practice starts online whether you realize it or not. Using interactive content (like chatbots, quizzes, and calculators) to earn more patients is a crucial way to make your website and digital assets work for you 24/7/365 - and it may be easier than you think to get started.  In this episode of the DrMarketingTips Podcast, Jennifer and Corey...