Justin Green, CFP®
Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
I'm Justin Green — a CERTIFIED FINANCIAL PLANNER™ and founder of Assist Financial Planning. Each week, I share interviews & videos to help online coaches make better money decisions around topics such as cash flow, business finances, investing, taxes, estate planning, insurance, etc. Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at assistfp.com. Disclaimers & disclosures available at the end of each episode.
Author
Justin Green, CFP®
Category
Podcast website
Latest episode
Jan 21, 2026
Where to listen?
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Episodes
#29 - SOLO Recap of Coaching Con 22 w/ Justin Green, CFP® 27.04.2022 14:13
On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. This episode, I'm recapping my experience at Coaching Con 22 in Scottsdale, AZ earlier this month hosted by the Business Coaching Institute (BCI) and Jason Phillips. This event was...
#28 - Merging Clientele to Form a 7 Figure Business w/ Mason Mahoney & Audrey Adams 20.04.2022 45:29
In this episode, I sit down with Audrey Adams and Mason Mahoney of Team Athlete Mentality. Audrey and Mason joined forces earlier this year to provide better service to their clients and help scale their businesses. Early on, they've seen great success and rapid growth as they approach $100k months in their new business. With rapid growth, often comes challenges, and we discuss how they approached...
#27 - Health Insurance for Fitness Entrepreneurs w/ Eric Bosworth & Kiara Balasquide 13.04.2022 45:16
In this episode, I sit down with Eric Bosworth and Kiara Balasquide of Elevated Financial Group. Eric & Kiara serve self-employed individuals and families by helping them find the perfect health insurance plan to protect themselves from a financial disaster. They have a comprehensive approach to finding the perfect plan by focusing on the client and their specific goals and needs. We als...
#26 - From Retired Chiropractor to Fitness Coaching for Kids & Families w/ Dr. Jason Rannfeldt 06.04.2022 45:50
In this episode, I sit down with retired chiropractor turned fitness coach, Dr. Jason Rannfeldt. Dr. Rannfeldt's, or Dr. J as he goes by, has an amazing story. As a successful chiropractor, he began working with professional athletes and Olympians in his local area. They also started to lean on his expertise in the fitness and nutrition field, so he found himself also providing coaching to these a...
#25 - SOLO Reflecting on One Year of Business Ownership w/ Justin Green, CFP® 30.03.2022 10:22
On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. This episode, I'm diving into my first year of business ownership and what I have learned. My financial planning firm, Assist FP, celebrated it's one year anniversary this month. S...
#24 - From Music Teacher to IFBB Pro & Online Nutrition Coach w/ Laura Tarbell 23.03.2022 36:55
In this episode, I sit down with IFBB Pro and functional health coach Laura Tarbell. Laura's journey is amazing, as she went from being a music teacher to stumbling into a competitive fitness career. As she immediately excelled, she found others looking to her for advice and with a student mentality she wanted to make sure she was giving the best advice possible. Laura has been doing a hybrid of c...
#23 - Combining Nutrition & Fitness Coaching w/ Danielle & Victoria Hoover 16.03.2022 30:47
In this episode, I sit down with the Hoover sisters of Equilibria Wellness. Danielle Hoover is the entrepreneur, visionary, and personal trainer. Victoria Hoover is the operations guru, implementor, and Registered Dietician. Together, they form Equilibria Wellness. Originally, they started by providing nutrition coaching but eventually added in personal training as they saw the synergy between the...
#22 - How to be Profitable and Grow Past $10k Months w/ Jason Phillips 09.03.2022 46:08
In this episode, I sit down with Jason Phillips, the founder of Nutritional Coaching Institute (NCI) and Business Coaching Institute (BCI). Jason started out like most business coaches in the fitness industry do, as a highly successful coach himself, specializing in nutrition. He grew his roster so rapidly that he stumbled into business coaching when other coaches saw his success and started askin...
#21 - SOLO Q&A w/ Justin Green, CFP® 02.03.2022 13:37
On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. Today we hop into listener's questions. Some of the questions I answered were: I'm a new online fitness coach, what's a good financial book to read? How do I stay on top of bookkee...
#20 - Ditching the Scrubs and Going All In on Helping Nurses with Fat Loss w/ Coach Soraya 23.02.2022 35:57
In this episode, I sit down with Coach Soraya, Head Coach and CEO of Trans4med Fitness. Soraya became burnt out herself as a nurse and saw the mental and physical toll that nursing can have on an individual. It's especially hard to maintain healthy nutrition habits and a physical training regimen. As an overweight kid, Soraya went on her own journey to weight loss and on that journey fell in love...
#19 - It’s More Than Just Physical w/ Chad Morgan 16.02.2022 43:44
In this episode, I sit down with Chad Morgan, Head Coach and CEO of Beyond Built Training. Chad and the coaches at Beyond Built Training emphasize a mantra “More Than Just Physical” and we dive into what that means. As Beyond Built scales into a larger business, Chad has taken on CEO duties as well as continuing to coach clients. He discusses how he approaches each day as CEO of a growing business...
#18 - How Two Sisters Grew Their Business to $500k+ in One Year w/ Jess & Melissa of JMSA 09.02.2022 45:24
In this episode, I sit down with Jess & Melissa, co-founders of JM Strength Academy. Oh, and sisters! Jess & Melissa launched their business in 2019 but didn’t really take it serious until early 2021. In 2021, they hired a business coach, Jason Phillips, and decided it was time to go all in. And within just one year, they grew their revenue to more than $500,000+ !! Jess & Melissa have...
#17 - SOLO Breaking Down the Self-Employment Tax for Online Fitness Coaches 02.02.2022 7:49
On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. Today, I kept it really brief as I know taxes are the sexiest topic, but a very important one! I dive into the self-employment tax and how it impacts online fitness coaches. Most c...
#16 - Creating a Turn-Key Process for New Coaches w/ Zakk Colburn 26.01.2022 46:22
In this episode, I sit down with Zakk Colburn, founder of Personal Trainers Business Incubator (PTBI). Zakk was a fitness coach himself but found himself enjoying the entrepreneur discussions more than the training conversations so he pivoted and found PTBI to support new coaches getting into the online space. Having been on his own journey, Zakk knows how important it is to have an entrepreneuria...
#15 - The Power of Storytelling With Your Video Content w/ Rico Incarnati 19.01.2022 41:31
In this episode, I sit down with Rico Incarnati, a content guru for the online fitness industry. Rico shares his personal journey to becoming a videographer, and how the road was filled with personal sacrifices and challenges that led him to where he is today. He took massive risks to get his foot in the fitness industry as a videographer including moving across the United States when opportunitie...
#14 - Leveraging Strategic Partnerships to Increase Credibility w/ Jake Weber 12.01.2022 53:15
In this episode, I sit down with Jake Weber, a fitness coach and the founder of Sweat Fam. With graduate school and a corporate job in wellness awaiting him, Jake took a risk and bet on himself instead after talking with an influential business coach. Jake shares successes and challenges early on in his career as a fitness entrepreneur and CEO of a growing fitness coaching business. Stay tuned to...
#13- SOLO Tips for Creating Financial Goals for Fitness Coaches 05.01.2022 10:50
On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. Today, I wanted to chat with you about setting personal financial goals in 2022. I break down what it means to have SMART goals and tips for how to actually achieve your goals in 2...
#12 - Tax Tips for Online Fitness Coaches w/ Brittney Suttle, CPA 29.12.2021 46:50
In this episode, I sit down with Brittney Suttle, a CPA and the founder of Knies & Co, an accounting firm. This episode is jam packed with tax tips for fitness coaches and their businesses. Brittney dives into some of the common deductions for self-employed individuals to take advantage of and in result decrease your tax bill at the end of the year. Considering an LLC taxed as an S-Corp? Britt...
#11 - Scaling A Fitness Business By Hiring a Team with Complimentary Skills w/ Meag Hayes 22.12.2021 52:32
In this episode, I sit down with Meag Hayes, the founder & CEO of Monarch Fit. Meag's story starts like many coaches, in the gym. With determination and persistence though, Meag saw that online fitness coaching was the future and transitioned her business at the perfect time. Her business was in position to excel when the demand for online coaches increased during the pandemic, and she realize...
#10 - From Leaving College to a Seven Figure Fitness Business w/ Kendall Strampel 15.12.2021 42:59
In this episode, I sit down with Kendall Strampel, the founder of Fears to Fit Coaching, Elevate Coaching Academy, the Revitalized Community, and Assistable. This episode is jam packed with advice for online fitness coaches. The conversation starts with Ken discussing her journey to becoming a fitness coach and how dropping out of college was a part of her story. As she became a successful f...
#9 - SOLO 3 Tips to Improve Your Cash Flow for Fitness Entrepreneurs 08.12.2021 10:55
On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. Today, I wanted to give you three tips on how to improve your cash flow management system as a fitness entrepreneur and become more efficient in your business. -- DM me on Instagra...
#8 - Using Social Media to Build Your Personal Brand w/ Natalie Allport 01.12.2021 43:07
In this episode, I sit down with Natalie Allport, a former World Tour snowboarder and current CrossFit competitor. Natalie shares her experiences marketing herself as a snowboarder and competing for endorsements. This ultimately led to other athletes and brands reaching out to her for support and resulted in her starting 93 Agency , a marketing agency for athletes and brands. She currently focuses...
#7 - The Parallels Between Fitness Coaching and Financial Planning w/ Jess Bost 24.11.2021 55:21
In this episode, I'm joined by Jess Bost, a financial planner and VP of Brand Partnerships at Alpha Architect to chat about the parallels between fitness coaching and financial planning. Jess previously managed a Crossfit gym and currently coaches teen athletes. Jess shares the sacrifices that led her to changing careers and becoming a financial planner. We discuss how many of her skills as a coac...
#6 - Understanding Mindset and Applying it to Fitness Coaching w/ Dr. Kasey Jo Orvidas 17.11.2021 54:05
In this episode, I'm joined by Dr. Kasey Jo Orvidas to discuss mindset and how it impacts your fitness and nutrition. Kasey shares how her background as a Ph. D. in Psychology has translated into both her fitness coaching and business coaching businesses. She defines what mindset is, the difference between a fixed and growth mindset, and how your beliefs can have a huge impact. We dive into some o...
#5 - SOLO Introducing Your Host & The Why Behind Dollars & Dumbbells w/ Justin Green 10.11.2021 10:36
On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. But today, I wanted to first introduce you to your host, Justin Green, and tell you more about myself and why I launched the Dollars & Dumbbells podcast. I hope you enjoy...
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