Justin Green, CFP®
Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
I'm Justin Green — a CERTIFIED FINANCIAL PLANNER™ and founder of Assist Financial Planning. Each week, I share interviews & videos to help online coaches make better money decisions around topics such as cash flow, business finances, investing, taxes, estate planning, insurance, etc. Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at assistfp.com. Disclaimers & disclosures available at the end of each episode.
Author
Justin Green, CFP®
Category
Podcast website
Latest episode
Jan 21, 2026
Where to listen?
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Episodes
Building a sellable coaching business & monthly recurring revenue w/ Cody McBroom 21.01.2026 48:59
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/ In this conversation, Justin Green & Cody McBroom sit down to explore becoming a better coach, monthly recurring revenue, and why building the business to sell despite no intentions of selling makes the most sense. Connect with me → https://ww...
Drop your ego to build a profitable and sustainable coaching business w/ Tim Walcott 17.12.2025 39:14
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/ In this conversation, Tim Walcott & Justin Green sit down to learn about Tim’s journey from in-person training to building a successful online coaching business. They discuss the misconceptions surrounding scaling in the coaching industry, and t...
How to Build a Profitable Funnel for Online Coaches w/ Mike Crowson 26.11.2025 53:29
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/ – In this conversation, Mike Crowson and Justin Green discuss the evolving nature of funnels in marketing, emphasizing the importance of conversation-based strategies over traditional application funnels. They explore the significance of data collection...
Paid in Fulls vs Recurring Revenue: More Profit for Online Fitness Coaches w/ Justin Mihaly - FP2 12.11.2025 54:19
Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at https://www.assistfp.com/ 🔗 Connect with me → https://www.instagram.com/justingreenfp RESOURCES: Justin Mihaly on IG → https://www.instagram.com/jmihaly_/ _ _ Assist Financial Planning L.L.C. (“Assist FP”) is a registered investment advisor offering advisory services in the Sta...
Financial Playbooks and Why I Ended the Dollars & Dumbbells - FP1 27.05.2025 7:56
In this video, we walk why I am rebranding the podcast to Financial Playbooks and the mission behind the rebrand. What we cover: • Introducing the new format focused on solo episodes offering in-depth financial advice for high-earning millennials. - Topics include financial goals, cashflow management, business finances, tax planning, and investment strategies. Subscribe to stay updated on upcomin...
174 - Almost $500K in Revenue in First Year of Coaching w/ Ashley Schwartz 17.04.2025 46:33
In this conversation, Justin Green interviews Ashley Schwartz, founder of the Busy Mom Method, who shares her remarkable journey from a corporate career in oil and gas to becoming a successful fitness coach. Ashley discusses her impressive first-year revenue of nearly $500,000, the importance of mindset, and the strategies she employed to build her business. She emphasizes the significance of inve...
173 - How to Build a Personal Brand as an Online Coach w/ Ali Gilbert 10.04.2025 49:48
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Ali Gilbert, founder of Silverback Coaching & Silverback Summit, to discuss the dos and don'ts of building a personal brand as an online coach. The conversation emphas...
172 - The Stock Market is Crashing, What Should I do? 04.04.2025 11:46
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, talks about what is going on right now in the stock market and what it means for you as a high earning MiIllennial business owner and professional. Connect with Justin Green Fix your Cash Flow Training -- 00:38 Understand...
171 - Building a Sustainable Coaching Business w/ Emily Carlson 27.03.2025 45:24
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Emily Carlson, founder of Always Rising Agency, to discuss the keys to building a sustainable coaching business. The conversation emphasizes the importance of building real wea...
170 - How Much Should I Reinvest into my Business? 20.03.2025 10:43
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, answers one the most popular questions he gets from online business owners: How Much Should I Reinvest into my Business? You might be surprised by his answer! Connect with Justin Green Fix your Cash Flow Training -- 00:00 Int...
169 - 3 Tips to Recession Proof your Finances for Online Business Owners 13.03.2025 9:53
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares 3 tips for how to prepare your finances for the recession that everyone thinks is coming. Is it coming? I don't know. But I'll get you prepared anyways! Connect with Justin Green Fix your Cash Flow Training -- 00:...
168 - Grow by Focusing on Relationships & Better Coaching w/ Paul Oneid 06.03.2025 46:20
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Paul Oneid, founder of Master Athletic Performance, to discuss the keys to building and scaling a successful online fitness coaching business. They explore the common challenges...
167 - How to Be a SUPER Coach w/ Trevor Wittwer 27.02.2025 49:41
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™ sits down with Trevor Wittwer, co-founder of Coach Catalyst. They explore the concept of the 'Super Coach'—a blend of technology and human touch to enhance coaching efficiency. They di...
166 - Financial Freedom for Online Coaches (replay Freedom Formula guest podcast) 20.02.2025 44:51
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, is a guest on the Freedom Formula show hosted by business coach Stephen Kopshaw. We dive into how coaches could better manage their money, prepare for tax bills, and build long-term wealth. Key...
165 - How to Build your Brand w/ Zach Colman 13.02.2025 44:20
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zach Colman, the founder of GymMark, a branding agency for studio and boutique gyms. The conversation focuses on how to build your personal brand as an online coach by focusing...
164 - The WRONG financial goal for an Online Coach 06.02.2025 11:09
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares why he sees most online coaches chasing the wrong financial goal and what they should be doing instead. Connect with Justin Green Financial Health Assessment Quiz -- 00:00 Introduction to Dollars and Dumbbells 00:22 Tax S...
163 - The 8 Numbers Every Online Coach Must Track to Build Wealth 30.01.2025 13:03
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares the ultimate guide to building personal wealth for Online Fitness Coaches. Connect with Justin Green Financial Health Assessment Quiz 00:00 Introduction and Podcast Mission 00:24 The Importance of Tracking Financial Metrics 01:...
162 - How REAL Coaches Build an Online Coaching Business w/ Aram Grigorian 23.01.2025 56:59
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Aram Grigorian, an online nutrition coach and the founder of the Real Coaches Summit. The conversation covers Aram’s disdain for cookie-cutter business advice, his emphasis on c...
161 - How a 7 Figure Net Worth Coach Manages his Finances w/ Zakk Colburn 16.01.2025 50:59
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zakk Colburn, a business coach and the founder of PTBI, to discuss how he manages his business and personal finances. Zach shares insights on maintaining business cash flow, pers...
160 - How He Built a 7 Figure Gym in Just Two Years with Carlos Mata 09.01.2025 42:33
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, sits down with Carlos Mata, the co-owner of Sigma Performance Training in Houston, TX to discuss his massive growth in just two years of owning the facility. Carlos shares insights from his decade-long career in fitness, discussing how he transitioned from working for major fitness corporatio...
159 - The Gameplan to Scale from $20K a month to $50K a month in 2025 w/ Brad Feinberg 02.01.2025 36:19
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, sits down with Brad Feinberg to discuss Brad's journey of building a successful online coaching business. Brad shares his transition from two decades in brick-and-mortar fitness coaching to establishing a thriving online presence. They delve into the importance of in-person training as a foun...
158 - The Journey of Starting and Closing Down a Coaching Business w/ Chase Smith 19.12.2024 35:58
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, sits down with Chase Smith to talk about his journey from being a nurse to starting an online health coaching business to ultimately partnering up with another health coach. Connect with Justin Green Schedule a 1:1 Free Intro Call...
157 - Starting an Online Fitness Coaching Business from Scratch w/ Alli Fisher 12.12.2024 33:41
In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, sits down with Alli Fisher to talk about her plans to launch an online fitness coaching company from scratch. Plot twist though, she’s married to a fitness business coach and has spent time working with him in that business. But ultimately, her passion pulled her towards launching the fitness...
156 - The Simple Guide to Building Wealth for Online Health & Fitness Coaches 05.12.2024 11:13
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares the ultimate guide to building personal wealth for Online Fitness Coaches. Connect with Justin Green Schedule a Financial Health Checkup FREE Cash Flow Training -- 00:00 Introduction and Podcast Overview 00:43 Ex...
155 - Stop making the money mistake with your coaching business. 14.11.2024 5:22
In this solo episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™️, shares a big money mistake he's seen for many Online Fitness Coaches and how they can fix it to build real wealth. Connect with Justin Green Schedule a 1:1 Free Intro Call ...
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