Justin Green, CFP®

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches

Business EN ↓ 179 episodes

I'm Justin Green — a CERTIFIED FINANCIAL PLANNER™ and founder of Assist Financial Planning. Each week, I share interviews & videos to help online coaches make better money decisions around topics such as cash flow, business finances, investing, taxes, estate planning, insurance, etc. Want to work together? I offer financial planning & investment management services. Learn more or schedule a call at assistfp.com. Disclaimers & disclosures available at the end of each episode.

Author

Justin Green, CFP®

Category

Business

Podcast website

assistfp.com

Latest episode

Jan 21, 2026

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Episodes

#54 - Developing a Healthy Money Mindset w/ Jenna Altman 19.10.2022

In this episode, I sit down with Jenna Altman. Jenna is an online health & fitness Coach for women who want to work WITH their bodies, not against it. Jenna shares her journey in the big four accounting world and how her boredom sitting at a desk staring at spreadsheets led her to fitness coaching at her local gym. Jenna shares the struggles of being an online Coach and this is a really good e...

#53 - SOLO 5 Mistakes that Coaches Makes with their Money w/ Justin Green, CFP® 12.10.2022

Oct 12  • 13:38 On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. Interested in having your money questions answered by a financial professional? If so, join the The FinancialHealth Club and ask away! In this episode, I break...

#52 - How to Build a Real Estate Portfolio w/ Ryan Corcoran 05.10.2022

In this episode, I sit down with Ryan Corcoran. Ryan is a real estate investor and a coach to aspiring real estate investors. Ryan shares his journey on how he got started as a real estate investor and what advice he’d have for anyone looking to get started now. In this episode we dive into: How he got started How to use other’s money when investing in real estate Systems to scale your real estate...

#51 - How Health & Fitness Coaches Can Get Better on Camera w/ Mason Bendewald 28.09.2022

In this episode, I sit down with Mason Bendewald. Mason is the man behind the scenes, and his most popular fitness production was P90X. The reason that P90X was so sensational? Because he broke all the rules. Mason shares his advice on how to stand out in a crowded fitness coaching market by excelling at video and what mistakes to avoid. He actually flips the script and walks me through an exercis...

#50 - How to Generate Online Leads w/ 97 Display’s Houston Goodwin 21.09.2022

In this episode, I bring you my conversation with Houston Goodwin, the CEO of 97 Display. 97 Display is an online lead generation company helping martial arts & fitness gyms with all things SEO, lead generation, and digital advertising. We dive in controversial topics such as: How to attract attention to your website as a gym owner Conversion Rates for gym websites How to select a domain Trait...

#49 - SOLO The FinancialHealth Club w/ Justin Green, CFP® 14.09.2022

On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. I’m excited to bring to you the soft launch of The FinancialHealth Club ! The goal is to provide a space where experts answer your financial questions. In the episode, you can list...

#48 - What's Wrong with the Online Fitness Coaching Space w/ Jeffrey Su 07.09.2022

In this episode, I sit down with Jeffrey Su. Jeffrey is an online fitness coach and business mentor. He has a knack for calling out BS in the online fitness space. We dive into controversial topics such as: Coaches not paying taxes Cold DMing Financing a business coach Paying prospects in a "challenge" or "scholarship" Tune in to hear us go back and forth on these issues and more! Also, stay until...

#47 - How to Create a 4 Figure Offer w/ Matthew Allyn 31.08.2022

In this episode, I sit down with Matthew Allyn. Matthew is a business, leadership, and marketing Coach for wellness coaches. His energy and optimism lights up the room. His story is intriguing as his career started as a corporate civil engineer in New York City. He decided that the cubicle wasn’t for him and hit the road on his bike and cycled across the United States. That journey opened his eyes...

#46 - How to Use Behavioral Coaching To Increase Your Retention Rate as a Fitness Coach w/ Dr. Janine Stichter & Scott Schutte 24.08.2022

In this episode, I'm joined by Dr. Janine Stichter & Scott Schutte of Healthy Behavior Institute. Dr. Janine Stichter has been in the field of behavior change for over 20 years as a researcher, author, educator and practitioner.  She understands the importance of behavior for client success. Scott Schutte has his degree and expertise in business finance and health/exercise science. He has...

#45 - How to Be Great w/ Will Noce-Sheldon & Cam Millstone 17.08.2022

In this episode, I'm joined by Will Noce-Sheldon the founder of Be Great and his partner Cam Millstone. Be Great is a movement to Be Great in every aspect of life especially health, wealth, & relationships. Will started his journey as a fitness coach but quickly realized that the habits and philosophies he preached applied to so many other areas of life and he was starting to see them surface...

#44 - SOLO Why Financial Flexibility is SO important 10.08.2022

On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. I talk often about the power of financial flexibility and so I wanted to dive deeper and break it down for you. Tune in to hear more about what it is and why it's so important for...

#43 - I Love Renting, It's the F*cking Best w/ Jordan Syatt 03.08.2022

In this episode, I sit down with Jordan Syatt. I love chatting with Jordan because he just has a no BS , down to earth mentality. We covered topics such as what he learned being Gary Vee's Fitness Coach for three years, writing a book with Mike Vacanti, and his suggestions for coaches trying to build an audience today. My favorite part of the episode though was diving into his views on common deba...

#42 - Building a Software to Help Coaches Scale Their Business w/ Zach Mobius 27.07.2022

In this episode, I sit down with Zach Mobius, the founder and CEO of Duxata .  Zach previously worked at Uber Eats and helped with their strategic growth. During his time at Uber, he was also coaching fitness clients online and found himself struggling to scale.  He realized he could apply what he had learned at Uber to fitness coaching and set off on a journey to create the best softwar...

#41 SOLO - 8 Week Financial Superset 20.07.2022

Today's episode is a solo episode and I'm excited to announce the launch of the 8 Week Financial Superset! I've never done this before but I'm excited to offer a limited program for Coaches through Assist FP. In the program, you'll receive: 1:1 Financial Planning Goal Development  Money Mindset Education Personal & Business Financial Assessments One Page Financial Plan with Action Steps W...

#40 - REMIX How to Get Started in the Online Fitness Business 13.07.2022

Today's episode is a remix consisting of previous episodes on how successful fitness entrepreneurs got started in the industry. In this episode you'll learn: How to get started in the fitness business despite your background The importance of structure and systems to sustain growth Creating businesses to fill needs as they appear Resources for building wealth The power of mentorship The future of...

#39 - How to Master Sales & Communication Skills as an Online Health & Fitness Coach w/ Nick Ross 06.07.2022

In this episode, I sit down with Nick Ross, a man of many titles including sales director and sales coach at Nutritional Coaching Institute and Business Coaching Institute . Nick has used his own personal adversity to fuel his passion to become a great communicator. Nick shares his philosophies on how becoming a better communicator will increase your likelihood of making a sale and other important...

#38 - From Losing 50 Pounds to Becoming a Fitness Model and Nutrition Coach w/ Sara Frenza 29.06.2022

In this episode, I sit down with Sara Frenza, an online nutrition and body transformation coach. Sara experienced her own body transformation as she gained 40 pounds during each of her two pregnancies. As she struggled to get the weight off, she decided to hire a body transformation for herself. Sharing her story through out the entire process, she found other women reaching out to her for help on...

#37 - SOLO - Survey Says "I’d rather spend time with my ex than make a budget” 22.06.2022

On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. I'm trying something new. Today, I'm diving into the recent Fidelity's 2022 Money Mindset Study . I found the survey to have some ridiculous comparisons, such as "participants woul...

#36 - Overcoming Personal Adversity & Addictions to Helping Parents with Weight Loss w/ Michael Barfield 15.06.2022

In this episode, I sit down with Michael Barfield, an online fitness coach and founder of NXT Level Health Coaching. Mike is a former teacher who recently quit his job to go all in on the business he's building.  He shared how the adversity he faced as a child and overweight teenager molded him into the person he is today and why he's so passionate about coaching busy parents. Mike gets vulne...

#35 - Life Insurance for Health & Fitness Entrepreneurs w/ Broc Buckles 08.06.2022

In this episode, I sit down with Broc Buckles, the co-founder of BC Brokerage, an insurance firm providing solutions to fee-only advisors. We discuss the main differences between term and whole life insurance, what to watch out for with insurance salesmen, and how it's not all or nothing when choosing coverage. A little bit of coverage can go a long way to protect your assets. At the end, we also...

#34 - The Pros & Cons of Being an Assistant Coach and Not a Business Owner w/ Hannah Nguyen 01.06.2022

In this episode, I sit down with Hannah Nguyen, an online fitness & nutrition coach who has deliberately chose to be an assistant coach rather than a business owner. Hannah shares her journey of originally being a pre-med student but after going through her own fitness journey, realized that she wanted to help others on their journey as well. We discuss the main differences in roles and respon...

#33 - SOLO How to Create a Cash Flow Plan w/ Justin Green, CFP® 25.05.2022

On this episode, I roll solo! Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for fitness entrepreneurs or topics relevant to current financial events. Are you an online health & fitness coach who struggles to manage their cash flow? If so, this episode is for you as we walk through how to create a cash flow plan that allows y...

#32 - How to Have Healthy Money Conversations w/ Ed Coambs 18.05.2022

In this episode, I sit down with Ed Coambs, a Certified Financial Therapist and author of The Healthy Love & Money book. Ed has experience working with intimate couples on how to deal with financial challenges and hurdles in their personal life. We discuss how to approach money conversations with a romantic partner as well as a business partner. Ed works with a lot of entrepreneurs and we chat...

#31 - Building a Functional Brand for your Health & Fitness Business w/ Patrick Cummings 11.05.2022

In this episode, I sit down with Patrick Cummings, the founder of Functional Branding and the co-host of the Chasing Excellence podcast with Ben Bergeron and The Consistency Project with EC Synkowski. Patrick entered the fitness space when he co-founded Again Faster, a drop shipping fitness company for Cross-Fitters.  Through that experience, Patrick was able to learn a lot about branding and...

#30 - Selling a Near 7 Figure Online Nutrition Coaching Business w/ Caleb Fong 04.05.2022

In this episode, I sit down with Caleb Fong, a former online nutrition coach. Caleb built a near seven figure online fitness & nutrition coaching business and then sold it! Caleb takes us through his amazing journey from being an early adopter of online nutrition coaching to the moment he realized, despite building a successful business, that he was no longer fulfilled coaching clients. Caleb...

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