Kate McKibbin

Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

Business EN ↓ 299 episodes

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

Author

Kate McKibbin

Category

Business

Podcast website

hellofunnels.co

Latest episode

Jun 2, 2026

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Episodes

#123 - How to choose the best course platform for you 01.11.2022

Did you know choosing the right course tech and getting those pieces set up in your business properly will not only make your life infinitely easier…   …But your client’s experience will be infinitely better too.    And because there’s a million and twelve course-building platforms to choose from and new shiny ones popping up every second day, it’s so hard to know which one is right for you, your...

#122 - Spring clean your biz 25.10.2022

Things You’ll Learn in this Episode of Doing it Online: How to hold your very own ‘Momentum Session’ and claim back some critical CEO time… Where to find 5 free hours each week… Choosing a meaningful end of year goal for your biz…   On the podcast this week we’re looking at 3 ways to Spring clean your business.    Because yep, we’re in Australia so everything is weird and backwards.    But, whethe...

#121 - Multiple Products Mayhem (How many offers is too many?) 18.10.2022

Things You’ll Learn in this Episode of Doing it Online: How many offers we recommend while you’re trying to grow your business… Why ascension offers aren’t the answer… Common mistakes people make when adding offers to their business and trying to boost their growth…   When you have an offer that sells easily.. And reliably (as in, whenever you promote it, there are people waiting for it and excite...

#120 - Can you over-deliver with your free stuff? (Encore) 11.10.2022

Things You’ll Learn in this Episode of Doing it Online: The answer to the question: can you over-deliver on your free content? How to add more value to your offers and blow your audience away. (That’s a good thing.)   If you’ve ever been afraid about how much content you can give away for free...then this episode of the Doing It Online podcast is for you.   We’ve been taught for a while now that t...

#119 - 3 things I stopped caring about this year (that helped grow my business) 04.10.2022

Things You’ll Learn in this Episode of Doing it Online: How a shift in focus away from launching has actually increased our conversions… The impact a pretty Instagram grid has on the success of our business… What we’ve done to help increase meaningful conversations with our audience…   This week on the podcast I’m taking you behind the scenes (or really into my brain) and sharing 3 things that I’v...

#118 - Cohort vs Evergreen - Which is Best for Your Course? 27.09.2022

Things You’ll Learn in this Episode of Doing it Online: The difference between evergreen + live courses + how to know which one is right for you and your specific program… The top 3 most common mistakes people make when creating their online courses… The chance to nab a brand new freebie! (You’re welcome already.)    This week we’re taking a big crunchy bite into one of the biggest decisions you'l...

#117 - 5 Simple ways to scale your program support (without losing the personal touch) 20.09.2022

Things You’ll Learn in this Episode of Doing it Online: Common mistakes to avoid when scaling your program… 5 simple ways to scale your program support (while still keeping it personal + human)... How to design + set up your support model in a sustainable way from the beginning…   You want to serve MORE people and make MORE sales, but you also want to make sure every single one of your clients get...

#116 - 3 Reasons Your Funnel Flopped 13.09.2022

Things You’ll Learn in this Episode of Doing it Online: 3 mistakes to avoid if you haven’t built your funnel yet, OR 3 reasons why your funnel isn’t working as well as you’d like… (Or, it flopped, let’s just call a spade a spade.) Why a working, effective funnel is so damn important. (And why you need one!) 2 action steps you can take TODAY to create the funnel of your dreams!   Why isn’t your fun...

#115 - Hate sales calls? Try this instead! 06.09.2022

Things You’ll Learn in this Episode of Doing it Online: 3-step action plan for getting more sales, without the calls… A bonus tip on how to be a thank you page ninja  The chance to grab a seat at my next FREE 90 min coaching session…   Hate sales calls? This is your permission (you didn’t ask for and don’t actually need) to stop what you’re doing and listen to this episode because…   You don’t nee...

#114 - Is Circle a better Facebook alternative for your online community? 30.08.2022

Things You’ll Learn in this Episode of Doing it Online: Why you might want to look for an alternative to Facebook for your online groups… What we discovered about Circle: what didn’t work, what did and what might suit you...   We’ve got a ‘Tech Tryout’ episode for you today! Where we have a play around with some new tech and then give you the pros, and the cons and help you decide if it’s somethin...

#113 - 3 simple tweaks to sell well in a c**p economy… 23.08.2022

Things You’ll Learn in this Episode of Doing it Online: The most common mistakes people make when the economy freezes (+ how to avoid them!) How a small adjustment to your pricing can have a big impact on your sales! The difference between a refund policy and a guarantee and which one is going to help your business AND your potential buyers…   Is it possible to sell well in a weak economy?    We s...

#112 - 3 ways to raise your prices (& how to when it’s the right time…) 16.08.2022

Things You’ll Learn in this Episode of Doing it Online: A practical way to know if your market is ready for a price rise… How to test a new price before you commit to it… 3 unique approaches to raising your rates or prices…   The chances are, it’s probably time your prices got an upgrade. Especially if you’re a service provider, you need to be raising your rates at least once a year, so in this ep...

#111 - How to ”fake” a 7-figure team on a teeny budget 09.08.2022

Things You’ll Learn in this Episode of Doing it Online: The team member that’ll pay you back thousands of times throughout your biz… Amazing ideas to help you get some time back so you can work ON your business, instead of just in it…   You need a team for your online business, but you also need it on a budget? No problem! We’ve got some finance-friendly ideas to help you “fake”a 7-figure team so...

#110 - Are you making this crippling mistake with your course? 02.08.2022

Things You’ll Learn in this Episode of Doing it Online: Why a cheaper, smaller course is NOT easier or more profitable… 3 steps to creating a high-value, profitable, online course…   So you want to create an online course? And you want it to SELL. So, “I’ll just make a cheap one.” You think. That’ll sell better, right?    Erm… Let’s chat about that in episode #110…    Deciding to create an online...

#109 - 3 unusual ways a course can help grow your business 26.07.2022

In this Episode of Doing it Online: How an online course can help you grow your list (in a BIG way!) Get ready to uplevel your 1:1 services with an online course…   …and more!   In today’s episode, we’re looking at 3 unusual ways that an online course can help you make more money, and have a bigger impact…   …and grow your business!   And not just in the all-in, take over your entire business kind...

#108 - 6 Proven strategies to sell more courses in 2022 19.07.2022

Things You’ll Learn in this Episode of Doing it Online: 6 simple and proven strategies for selling more online courses… How to add urgency to your offers to help people get out of their own way… A 2-min hack that can make a massive difference to your sales this year!   You need some simple and proven marketing strategies if you want to make more sales of your online course than ever this year! And...

#107 - Stop doing these things if you want a 6-figure course… 12.07.2022

Things You’ll Learn in this Episode of Doing it Online: 5 things you absolutely need to STOP doing if you want to scale up your online course to 6-figures (+beyond!)... Why slashing your prices isn’t the answer to making more sales… What you need to START putting in place to keep you on track for your 6-figure+ goals…   An amazing new episode AND exciting news today because…   …Our much raved abou...

#106 - Are funnels ”toxic marketing”? 05.07.2022

Want to know how to sell without being sleazy, pushy or annoying? And how can you use the amazing world of funnels and automation and not be gross? This episode will give you some points to ponder. Toxic marketing. Let’s go there.    In this Episode of Doing it Online: We’re sharing a few guidelines for non-toxic marketing automation…(AKA: how to feel good about how you’re selling.) Plus, we'll lo...

#105 - New ”shortcuts” for creating a successful course 28.06.2022

Things You’ll Learn in this Episode of Doing it Online: How to leverage your expertise without the heavy-lifting of online course creation… The top new shortcuts that are trending right now in the online course world… My fave ideas right now for easy and consistent revenue (outside of funnels + creating your own course!)    So you think you want to create an online course?   (Yes, you do, trust me...

#104 - Ultimate beginners guide to list building (Encore Episode) 21.06.2022

As much as I love nerding out on the more advanced stuff, the thing is, you don’t get to enjoy that kind of advanced nerdiness unless you’ve got some of the basics in place.    And in this week’s episode of The Doing it Online Podcast, we take things back to the start and zone in on everything ‘list building.’    A lot of people that jump into our eCourse Empire program are right at the start of t...

#103 - 3 ways a $27 can help you sell more courses 14.06.2022

Things You’ll Learn in this Episode of Doing it Online: What a Mini-But-Mighty offer is and how it works to help you sell more courses. Three different strategies that you can apply to a $27 offer in your own business. You’ll also have the chance to join our Funnel Fuel waitlist and unlock bonuses, plus the chance to win the course for free + a cash prize!    In this episode, we’re looking at 3 wa...

#102 - ”How the heck do you launch an online course in 2022” - Part 4 07.06.2022

Things You’ll Learn in this Episode of Doing it Online: The most commonly made mistakes to avoid in your first-ever launch… Our fave strategy for a successful (+ fun!) launch…  #1 thing we do NOT recommend when first launching your offer…   This is the final segment of our four-part mini-series!    Over these 4 episodes, we’ve stepped you through everything you need to know to create and launch an...

#101 - ”How the heck do you launch an online course in 2022” - Part 3 31.05.2022

Things You’ll Learn in this Episode of Doing it Online: How to sense-check your pricing to make sure you’re on track for hitting your business goals… How to get the balance right between value and price… Why lowering your prices isn’t the right answer for more sales. (And why increasing your prices isn’t it either!)    How the heck do you launch an online course in 2022? (PART 3!)   Great question...

#100 - The Best Ever Biz + Life Advice… 24.05.2022

In this Episode of Doing it Online: We're celebrating 100 episodes of Doing it Online! You’ll hear our fave pieces of biz + life advice, love from Team Hello Funnels   Episode one freaking hundred.    You know we had to celebrate this awesome milestone, right? That’s right, we want to collaborate with you in creating something super special (+ useful!)   So, we’re curating a beautiful new guide on...

#99 - ”How the heck do you launch an online course in 2022” - Part 2 17.05.2022

Things You’ll Learn in this Episode of Doing it Online: We’ll go through the pros + cons of the different program formats… How to work out which format is the best one for you, your client + your business…   How the heck do you launch an online course in 2022?  (PART 2!)   Great question! In fact, we love it so much we’re kicking off a new series just to answer it!    Over the next few episodes we...

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