Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

The doom and gloom narrative about AI and small business is wrong. For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement about what it makes possible. And a quiet, nagging dread about what it all actually means. The two camps out there - AI destroys everything, or AI sets us all free to float around painting watercolours - haven't helped. Neither...

$296,516.31. From a $37 offer. In five months. That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in this episode, I'm pulling back the curtain on exactly how it works. I've been using low-ticket gateway offers in my business since 2019. The first time, I built the whole thing in an afternoon during COVID lockdown...

If your sales have slowed down lately, the answer probably isn't what you think. It's not the market. It's not your content. It's not that your offer isn't good enough. In most cases it comes down to one of three very specific — and very fixable — structural problems that are quietly capping your results. If you've been working hard and not seeing it reflected in your sales — this episode is for y...

Five-figure days don't happen by accident. They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No live launch. No grinding. Most people are either stuck in the launch cycle of doom, or they've built a funnel and run ads to it and wondered why they're barely breaking even. The answer isn't to work harder. It's...

There's a reason everyone in your feed is suddenly running a paid live workshop. It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online business space right now — and once you understand why this strategy is working, you'll have a much better sense of whether it's the right move for you. In this episode I'm gett...

You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly. The full AI tech stack running our entire business at HelloFunnels is genuinely budget-friendly. No N8N. No extra computers running in the corner of an office. No mystery integrations that only a developer can touch. It is a small handful of tools (most...

Most people's AI knows absolutely nothing about their business. Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then you do it all again the next day. That's what was happening to us. Until we built what I'm calling the Business Brain. If you're using AI for your coaching or course business but it still feels like y...

I have a confession. I've been low-key obsessed with AI for the last two years. But I've also watched a lot of people disappear down the AI rabbit hole for weeks and come back with... not a lot to show for it. So I kept myself on a leash. Diving in, pulling back, diving in, pulling back. Until recently, when three things happened at the same time that changed everything. If you've been...

Should you run a lead magnet funnel or run ads direct to a low-ticket offer? I've been running an experiment over the last 90 days to find out. Same time period. Similar number of people. Same offer at the end. One was a lead magnet funnel. The other was a direct sales funnel. And I tracked everything: what we spent, what we made upfront, and how many people from each funnel went on to buy our...

Someone copied my ad. Pretty much word-for-word. Scene-by-scene. Not "inspired by" copied. Blatant copied. And when I reached out to them? They played dumb, denied it, then blocked me. If you've ever been copied or you're worried about what to do if it happens—this episode is for you. I'm walking through exactly what I did: the DM I sent, the deadline I gave, how they respond...

A gateway offer is not just a low-ticket offer. It's specifically designed to solve two massive problems: running profitable ads while growing your list, and building trust with people who don't trust you (or themselves). But most people get gateway offers wrong. And when you do, it's a big waste of time and money. If you want to create a gateway offer that actually scales—this episode...

What if I told you there's one strategy I've been using since the start of this year that's added up to $2,000 a day in profit—every single day—so far in 2026? And it's still growing. Would you want to know what it is? If you're ready to scale your business fast—this episode is for you. I'm walking through the exact five-step process I used to create this strategy: figuring...

Ads alone are not the solution. Over the last few episodes, we've been talking about Facebook ads and how they've helped us make a massive jump in revenue this year. But you need more than just ads. You need the right funnel strategy. And you need the right offer. So this month, we're talking all about the offer. Specifically, gateway offers. Because here's what I'm seeing: a lot of people are str...

Every six to twelve months, I sit down and strip out everything that's not working. I cut. I simplify. I get back to basics. Because that's when my business works best—when I'm focused on what actually moves the needle, not just doing busy work for the sake of busy work. At the end of last year, I did this again. And the four changes we made freed up space, allowed us to focus, and hel...

What if you could get direct answers to the exact questions holding you back from scaling your funnels and ads right now? I put up an "Ask Me Anything" box on Instagram and got flooded with questions. Instead of answering them one by one in the DMs, I'm answering them here—because if one person is asking, there are at least 50 others wondering the same thing. If you've been stuck...

I found a random viral post about a desk organizer—and turned it into an ad that's adding $500-$1500 in profit a day to our business. When our ads fell off a cliff in October, I tested everything: static images, car videos, you name it. They were fine. But then I stumbled on a viral post while scrolling. And I realized the structure would work perfectly as an ad template. So I used it. And it...

What if you could run Facebook ads that get 3x ROAS—and your VA could manage them in 30 minutes a week? I've been running Facebook ads since 2010. And I can tell you: ads have never been easier or more profitable than right now. At the end of last year, our lead magnet ads slowed down. So I tested what Facebook was actually rewarding with the Andromeda changes. The results? 3x ROAS at the most...

If you've been trying to sell your DIY course lately and it's feeling harder than ever—you're not imagining it. Over the last 18 months, mid-ticket DIY courses (usually $300-$2000) have been hit the hardest. And it's not because your course is bad. It's because the market has shifted in two major ways: people are more cautious with spending and want certainty before they invest...

Did you know that the economy section of an airline is pretty much break-even? They're covering costs, but they're not making real profit on those seats. The actual profit comes from business class and premium economy. Smaller sections. Fewer people. Way more profitable. And there's a huge lesson here for anyone running a coaching or course business in 2026. Because a lot of us are run...

Last week, Amy Porterfield made a shocking announcement: she's no longer selling Digital Course Academy—the signature program that's made her $60+ million. And while her announcement focused on evolution and new challenges, I think there's a much bigger story here about what's happening in the online course industry right now. If you have an online course that's not selling the...

Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026. The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying a...

Hey there! I'm Kate from Hello Funnels, and welcome to Part 4—the final episode—of our End of Year Planning Series. If you haven't listened to Parts 1-3 yet, go back and do those first. This exercise builds on everything we've already covered. Today's episode might make you uncomfortable. And honestly, that's kind of the point. I'm walking you through a challenge that's...

Hey there! I'm Kate from Hello Funnels, and welcome to Part 3 of our End of Year Planning Series. If you're either drowning in data or hiding from your numbers completely, this episode is for you. There are two types of business owners: the ones who track everything and get overwhelmed by all the data, and the ones who avoid the numbers entirely because they're confusing or scary. Neit...

Hey there! I'm Kate from Hello Funnels, and welcome to Part 2 of our End of Year Planning Series. If you've ever been told to "just focus on one thing until you hit a million dollars," you've probably also realized that advice doesn't quite work in today's market. Because the truth is, modern businesses need more than one thing working. But not 100 things. Just six. I...

Hey there! I'm Kate from Hello Funnels, and welcome to Part 1 of our End of Year Planning Series. If you're feeling overwhelmed trying to figure out what worked this year and what didn't, this episode is for you. Most people go into a new year without actually looking back at what moved the needle and what just kept them busy. So they keep doing everything—or they randomly cut things w...