Kate McKibbin
Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching
The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.
Where to listen?
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Episodes
#274 - The Secret to Creating All Your Content in 25 Minutes a Week (And Skyrocketing Sales) 16.12.2025 11:07
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on my AI-powered content system—the one that lets me create all my content for the month in about 25 minutes a week. Here's the problem: the amount of content we're expected to create now is completely out of control. Emails, Instagram, LinkedIn, podcasts, YouTub...
273 - 5 December Cash Campaigns to Hit Your Year-End Goals 09.12.2025 10:45
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm giving you five simple, low-lift cash campaigns you can run right now to close out the year strong. December is tricky. Some businesses thrive, others go silent. But either way, it's busy, people are distracted, and you're probably looking at your year-end goals realizing you're not going to hit them. S...
#272 - How to Rebuild Your Confidence And Sales After a Tough Business Year (5 Steps) 02.12.2025 11:51
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm talking about what to do when your confidence has taken a hit. If you've been white-knuckling your way through the last 6-12 months, telling yourself things will turn around, and they haven't... this one's for you. Because here's what happens: you start doubting everything. Your...
#271 - Why Low Ticket Offers Are Killing Your Revenue (+ The 4 Times They Actually Work) 25.11.2025 13:49
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on low-ticket offers—when they work, when they don't, and why so many course creators are stuck spinning their wheels trying to build a business around them. When the economy gets shaky and people stop buying, a low-ticket offer feels like the answer. But here's...
#270 - The 5-Day Window (And Why It Matters) 19.11.2025 10:22
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on something that's going to change how you think about funnels forever. I just spent the last six months in deep testing mode—running every possible combination, split-testing ad creative, analyzing conversion data across thousands of funnel visitors. And here's...
#269 - Is a Group Program the Right Pivot for You? (How to Actually Decide) 16.11.2025 15:20
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm helping you cut through the noise and make the right decision for YOUR business. Things have slowed down. Sales are harder. And now you've got a thousand people screaming at you about all the different things you need to do to save your business and grow in 2026. So how do you actually put y...
#268 - The Real Math: Why You Need 10X Fewer Sales to Hit $200K in 2026 12.11.2025 11:09
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm breaking down the math that changes everything. If you've been chasing volume, running yourself ragged trying to make enough sales to hit your revenue goals, this episode is going to blow your mind. Because here's the truth: you can have the best offer in the world, but if your numbers d...
#267 - The Biggest Mistakes People Make When Creating a Group Programme 10.11.2025 12:23
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the mistakes that kill group programs before they even launch. Look, creating a group program is easy. Creating one that actually works—that sells well, gets people results, and is profitable? That's where most people mess up. I've been running group programs...
#266 - Behind the Scenes of My $5M Pivot 05.11.2025 12:52
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business. When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks. So I created...
#265 - The $997 Course Is Dead (Here's What's Replacing It) 02.11.2025 14:21
Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet. The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imaginin...
#264 - My Day-by-Day Black Friday Promo Calendar (That Converts Like Crazy) 30.09.2025 11:04
Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions. After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions. I’ll guide you through avoiding the noise of big c...
#263 - How Smart Course Creators Use Black Friday As A Launch Warmup 23.09.2025 22:02
Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy. After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February. I’ll brea...
#262 - 3 systems that make sure I make sales while I am away on holidays (and how to steal them all!) 16.09.2025 14:32
Hey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays. After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly. I’ll break down each system...
#261 - Introducing Micro Magnets - The 20 mins a week strategy to blow up your list AND socials 03.09.2025 6:56
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025. After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy. I’ll break down the old-sc...
#260 - Starting from zero - what I would do if I had to rebuild in 2025 26.08.2025 20:30
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my 2025 playbook for starting an online course business from scratch. After years of building my business (and yes, a few messy restarts), I’ve figured out the exact steps to rebuild from zero and turn it into a profitable venture fast. I’ll break down the three profitable proble...
#260 3 ways to AI-proof your course business (using AI!) 19.08.2025 15:56
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast I'm spilling the beans on how to AI-proof your course business with three smart strategies using AI itself—perfect if you’re a course creator or coach looking to stay ahead without stress. After diving deep into AI tools for years, I’ve crafted a system that boosts my profitability and client experien...
#259 Stop overpaying for Samcart - The best online checkout tools for courses in 2025 12.08.2025 13:02
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m dishing out the juicy details on ditching SamCart’s crazy price hikes for better checkout tools in 2025. After years of navigating online course tech (and yeah, plenty of headaches), I’ve uncovered the best alternatives that save me money and keep my business running smooth. I’ll break down why S...
#258 3 Facebook Ads Secrets I Wish I'd Known Earlier (Course Creators) 05.08.2025 13:09
Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my top three Facebook ads secrets that transformed my online course business. After years of experimenting (and yes, a fair share of costly mistakes), I’ve uncovered these game-changing strategies that saved me time and money while boosting my sales. I’ll reveal the insider ti...
#255 - How to Add $100K with This Double Funnel System 08.07.2025 19:49
Hey everyone! I’m Kate from Hello Funnels, and in this episode of the Doing It Online podcast, I’m excited to share the inside scoop on my new Sales Squared System to boost your business by $100K. After years of testing and tweaking (and yes, some tough moments), I’ve perfected a double-funnel strategy that solves the toughest challenges course creators face in 2025. I’ll break down the big issues...
#254 - Dealing with Trolls: Protect Your Brand and Win Online 24.06.2025 14:40
Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the wild world of dealing with online trolls. After years of facing random comments (and yes, some downright weird foot fetish moments), I’ve figured out how to handle these trolls and keep my ads thriving. I’ll share my practical tips, like blocking and deleting, plus a fun mental tr...
#253 - 2025 Funnel Hacks: Fix These 4 Conversion Killers Now 17.06.2025 18:42
Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the four big mistakes killing your funnel conversions in 2025. After years of testing (and yes, some epic fails), I’ve uncovered what’s been stalling funnels and how to turn things around with proven strategies. I’ll guide you through these conversion killers—like countdown timers...
#252 - How I Made a Funnel in One Afternoon With AI! 10.06.2025 21:16
Hey everyone! I’m Kate from Hello Funnels, and on this episode of the Doing It Online podcast, I’m excited to share my 5X converting content engine funnel built in an afternoon with AI. It’s been a wild ride solving traffic and trust issues, and this funnel grows my list by thousands while driving low-ticket sales. Trust me, it’s a game-changer! Join my Automate It Challenge to build your own wi...
#251 - I'm baaack!: Why I Took My First Podcast Break in 250 Episodes 03.06.2025 13:22
I basically ghosted you for 12 weeks. After 250+ episodes without missing a beat, I vanished. No tropical vacations, no emergencies—just me trying to do two people's jobs while biting off way more than I could chew with some massive projects. In this honest episode, I'm spilling what really happened, why I've never taken a break before, and what I learned about hitting pause when you need to. Wh...
#250 - How I cracked the low-ticket code 15.04.2025 15:26
The Secret to Profitable Low Ticket Offers (Without Losing Your Sanity) Hey there! I'm Kate from Hello Funnels,in this episode of Doing Your Online Business podcast I'm here to spill the tea on low ticket offers. After five years of trial and error (and let's be real, a lot of frustration), I finally cracked the code on making these offers work and scaling them profitably. I'll walk you throu...
#249 - How to make your first 5 sales 25.02.2025 22:03
This is it. This is the year you are finally going to launch your digital product or online course, into the world. But if you never sold anything before…, how do you sell it? Fear not! Today I’m sharing my simple step-by-step plan for how you can achieve your first five online sales. Step 1: Begin with a simple, low stakes offer that's so appealing it practically sells itself. The goal here is t...
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