Digital Trailblazer Podcast

Episode 51: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   When you’re getting your online business off the ground, one of the things you have to realize is that it’s going to be very difficult to “out-market” the bigger, more experienced coaches and course creators who have bigger audiences, more brand recognition, pr...

Episode 50: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Branding is one of those things that you need to work on, but the problem with what most online business owners do is that they focus on the wrong things at the wrong time. There are part of your brand that are necessary at the beginning of your entrepreneurial...

Episode 49: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Most online business owners who have a digital products business (i.e. coaches, course creators, etc) don’t typically have a real “exit strategy”. Some coaches & course creators plan on just making a bunch of money and then just quitting when they’ve decide...

Episode 48: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   You can only build your online business so far before your revenue hits a plateau, and the only way you can continue to grow is by hiring a team to run parts of your business for you. The problem that a lot of solopreneurs run into is that they either find a ch...

Episode 47: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Nobody wants to invest months (or even years) into creating an online course or coaching program just to find out that nobody wants to buy it… yet that’s exactly what many first-time online business owners do. They spend 6-12 months or more to create a complete...

Episode 46: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Building your online business by hoping your content “goes viral” is like planning your retirement by hoping to win the lottery. Not only is it incredibly unlikely to happen, but it’s also the SLOWER way to find success. What you need is a simple strategy that...

Episode 45: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There are a lot of hypey marketing gurus out there claiming that their ONE secret strategy is all you need to instantly create a million dollar online business. The truth is that if you want to generate consistent, reliable, predictable revenue with your online...

Episode 44: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   It’s no secret that typical “VSL to Book-a-Call” Funnels are currently suffering from high ad costs and low show rates. Outrageous promises and too-good-to-be-true guarantees have taken a good concept and made the target audience so skeptical of them, that the...

Episode 43: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There are lots of ways to generate traffic with social media content… livestream videos, stories and reels, image posts, and the list goes on. The problem with most social media content is that it only stays visible in the timeline for a few days and then it ne...

Episode 42: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Knowing how to put together a basic lead generation funnel is absolutely fundamental to your success as an online business owner. It’s one of the very first things you should learn how to do, and it’s one of the things you will always use in your business. Howe...

Episode 41: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There are a lot of questions when launching your online course… -How do you get people to register for your webinar? -Should you launch with a webinar, or do a challenge instead? -How do you get more people to attend live? -What’s a good sales conversion rate?...

Episode 40: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   When it comes to starting an online business, there are a lot of things you can do… a lot of people get started with something like Network Marketing or Affiliate Marketing. Others create an online course or a coaching program. Another type of online business y...

Episode 39: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Every online business should be creating content. The problem is that when you create content, you can open yourself up to legal liabilities you may not be aware of. In this episode, Gordon Firemark explains how to use disclosures, disclaimers, trademarks, copy...

Episode 38: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There are a bunch of strategies being taught right now that are working for different types of businesses… webinars, email marketing, Facebook groups, challenges, Facebook ads, TikTok ads, YouTube ads, podcast guesting, networking and collaborations, and the li...

Episode 37: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Imagine being able to bring on clients by the dozens or even hundreds at a time. Selling your coaching program to corporations can be an efficient and profitable way to grow and scale your online business. But how do you get corporate clients? How much should y...

Episode 36: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Are webinars and challenges dead? No… but they certainly don’t have the effect that they used to. It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage… There are so many marketers are using those strategies n...

Episode 35: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space. You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for...

Episode 34: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   The old adage that “content is king” isn’t necessarily true anymore… at least not in the way it was true in the early 2000’s. Now, every online business is creating content and it’s not the differentiating factor anymore. Rather, it’s a necessity. So if you nee...

Episode 33: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Everyone wants to make more money by doing less work. If you’ve got an online course or coaching program, the best way to do that is to charge more money and work with fewer clients. That sounds good in theory, but in practice, most people have issues with figu...

Episode 32: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Most YouTubers create videos to get as many clicks and views as possible so they can make money from the ad revenue. Not only does it take several years of consistently pumping out videos week after week, but once you do get the millions of views and subscriber...

Episode 31 : Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   As a solopreneur, you can only build your business so far. One of the first big steps in scaling your online business to 7 figures and beyond is bringing on a sales team. However, managing a team is a new stage in your business that brings on a whole new set o...

Episode 30: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There are a lot of marketing strategies out there that will help you to generate leads, build an email list, get webinar registrants, book sales calls, etc. But what a lot of online business owners eventually learn is that not all leads are created equal and ch...

Episode 29: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   One of the things that can dramatically increase sales is injecting a bunch of urgency and scarcity into your marketing. Online business owners will often do this by offering discounts, which can negatively affect profits. If you want to keep profits high, then...

Episode 28: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Most people are familiar with Facebook Challenges. They’re an incredibly popular way to quickly turn cold leads into hot prospects. In this episode, Heidi Gruss explains the unique method of mixing in SMS messaging to her Challenges that increases engagement an...

Episode 27: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Typically, free strategies for generating traffic, leads, and sales come at the cost of time and effort. But that isn’t necessarily the cast with every strategy. There are a few very leveraged ways that you can generate an influx of traffic with relatively low...