Digital Trailblazer Podcast

Episode 76: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Social media algorithms used to be fairly simple to “hack” and manipulate in order to get more reach for your content. But algorithms and AI are sophisticated enough now that “hacking” the algorithm with keyword stuffing, hashtag stuffing, bots, or fake engagem...

Episode 75: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Instagram can be great for building your business organically… but building organically is still slow, and the results are never guaranteed. Many people have been building organically on Instagram for years with little to show for it. And what a lot of people d...

Episode 74: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   For online coaches, consultants, and course creators, making sales requires a lot of relationship-building. We can automate a lot of that relationship-building process with funnels, automated email follow-ups, and a slew of other marketing tools, but at the end...

Episode 73: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   A lot of people start a podcast, but not many people get listeners, sponsors, or land any customers or clients from their podcast. Podcasting is one of the best ways to create content for an online business, and there are a lot of ways to make money from your p...

Episode 72: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   One of the easiest and most profitable ways to scale an online business is by selling more things to your existing customers. The leads are free, they’re warm, and they’ve already trusted you with their credit card at least once before… so selling to your exist...

Episode 71: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There’s nothing worse than starting an online business, investing a ton of time, energy, and money into developing it, spending countless hours and thousands of dollars into learning how to market it, just to find out months (or years) later that nobody is real...

Episode 70: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Everybody wants the “laptop lifestyle”, but most people who start an online business end up working more hours for less pay. Even when your business starts having success and you scale to 6 or 7 figures, you may be making more money, but you’re often still left...

Episode 69: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Therapists, counselors, nutritionists, personal trainers, etc… there are many types of service providers who spend years in college to earn an advanced degree just to go to work for another company, putting in 40-60 hours a week, just to earn what a manager at...

Episode 68: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   One of the keys to scaling a high ticket coaching, consulting, or agency business is raising your prices… but just how “high-ticket” can you go? A lot of that depends on the type of client that you’re going after. In this episode, Barbara Weaver Smith teaches u...

Episode 67: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   One of the biggest pain points of selling high ticket offers is having to do sales calls. Not only are you having the same conversation with every single prospect one at a time, but you can only scale sales calls so far before you need to start hiring a sales t...

Episode 66: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   One of the biggest problems online business owners face is that nobody knows that they exist. You might have an amazing product or service that you offer, but if you can’t get exposure and traffic to your offer, then you really don’t have a business. In this ep...

Episode 65: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   When it comes to scaling your online business, a lot of the strategies out there are focused on simply bringing in more traffic, or implementing some new marketing gimmick that never really lives up to its promises. The truth about scaling is that it really dep...

Episode 64: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Everyone thought that A.I. would be taking over the boring, menial, low-level jobs in society. But now that A.I. is here, we’re finding out that instead, it’s doing creative work, writing content, giving expert advice, and taking over the high-level skilled job...

Episode 63: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   It’s a well know statistic in the marketing world that only about 3% of your audience is ready to buy and join right now, which means that 97% of your audience is going to say NO the first time you present your offer to them. The problem is that most online bus...

Episode 62: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There’s nothing worse than spending months, if not years, developing a well thought out, comprehensive online course or coaching program just to find out that nobody is really interested in buying it. …or, that there’s no way to be profitable with your offer be...

Episode 61: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There are a lot of different stages that you can speak on, and different stages will help you achieve different goals. Some people want to get paid to speak. Others are willing to speak for free as long as they can sell something from stage. And others are happ...

Episode 60: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Two things that need to happen before you can make a sale are generating the lead, and building trust and rapport (i.e. nurturing your audience). Those are also two of the most difficult hurdles online business owners have to overcome when starting their busine...

Episode 59: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   One of the biggest questions people have when creating their first digital product is ‘how much should I charge?’, and there are a lot of different opinions about the best place to start. Some people will tell you that you should start with a high ticket offer...

Episode 58: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Challenges are becoming an increasingly popular way to sell digital products and coaching programs. The problem with that is that audiences are becoming more and more “immune” to Challenges as a sales tactic. It’s becoming more difficult to get people to regist...

Episode 57: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Most people who are teaching TikTok marketing strategies are just taking strategies learned from other platforms, like Instagram and YouTube, and teach you to use those same strategies on TikTok. And what people are finding is that you can make some good progre...

Episode 56: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Strategies that people were using in 2020 are no longer working in 2024. Conversion rates are down, fewer people seem to be buying, and it seems like your audience has become immune to marketing strategies that used to work really well just a few short years ag...

Episode 55: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   It’s a well known fact in business that people will only buy from those that they know, like, and trust. In the online world, nothing builds that “know, like, trust” factor faster or stronger than video – especially long-form video. In this episode, Meredith Ma...

Episode 54: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   There are a lot of ways to do collaborations in order to generate free traffic, leads, and sales in your online business. Many people are already familiar with things like JV launches, podcast guesting, summits, etc. In this episode, Alison Reeves talks about a...

Episode 53: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   A lot of coaches & trainers online will teach principles and broad, generic strategies, but not get very specific when it comes down to the actual actions you need to take on a daily basis in order to start seeing results. In this episode, Nate Morse breaks...

Episode 52: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-audit   Most people try to scale their business by simply making more sales. However, what most entrepreneurs don’t realize is that the effort it takes to generate more traffic, the increased ad costs, and the labor required to deliver and support those extra customers...