Digital Marketing Made Easy

The online space is continuously evolving. We've seen enhancements with AI. We've seen changes in social media. We've got new platforms coming out every year. And it feels like the pace of digital marketing is impossible to keep up with. So, how do we make more money and convert more clients? Join me as I break down my top five best ways of creating a sales system and a method. Here are the highli...

There’s a lot of talk right now about how AI will be used. Interestingly, most business owners think AI will be a positive thing. They believe chat GBT will help their business. So today, I want to fill in some of the blanks. Join me as I discuss where AI can be utilised for positivity. Here are the highlights: (2:29) Businesses and AI (5:34) Content creation (7:28) Getting weaponized (9:35) AI an...

This week, we’re celebrating our digital marketing agency's 23rd anniversary. So, this is a great time to talk about success. When I started my agency at 21, I was full of excitement. But, little did I know that it was going to be such a wobbly road to success. So, join me today to hear about my experience and how you can build a successful digital agency. Here are the highlights: (0:54) The wobbl...

Today we’re discussing the truth about how to sell online. In this fast-moving digital arena, there are constantly new tools. It’s overwhelming. There are so many channels and places to market our businesses. So, what is the truth about how to sell online? Join me for this episode to find out. Here are the highlights: (1:28) A place for AI (4:31) Word of mouth (9:23) Masterclasses sell (12:24) Dig...

The world of digital marketing is ever-evolving. There’s a new tool every day. So, why do we keep building huge to-do lists? In today’s podcast, we’re asking ourselves what’s working and what isn’t. So, join me as I bring you five ways to know how effective your marketing really is. Here are the highlights: (1:35) Good or bad results? (6:20) Realistic goals (8:09) The ripple effect (12:08) 2023 ma...

The focus of today's episode is lead magnets. Attracting your ideal clients. We're all in business to drive revenue and succeed with a profitable, sustainable business. But very few people are booked out right now. So, what does this tell me? The most important foundation of the business hasn't had enough attention. So, join me today to hear my best ways to generate leads in 2023. Here are the hig...

In this episode we dive into the topic of content marketing and how it can be used to create a ripple effect in your marketing strategy. I share insights on how to leverage social media, email marketing, and other digital platforms to amplify your content and reach a wider audience. Here are the highlights: (02:13) Building a strong steady sales pipeline (04:51) Finding that hook (06:48) My Ideal...

Today’s episode is all about persuasive presentations. This is often where marketers struggle. We're kind human beings. We want to give so much value. But the trap with this is we start to over give. There is a distinct difference between a paid course, workshop or programme and a free masterclass. So, join me today as I bring you my tips on how to create a persuasive presentation. Here are the hi...

Generating leads and sales from webinars. This is something I have been doing for many, many years. And in 2023, you have choices. You can host a webinar live. You can make it look like it’s live. Or, you can have it running on Evergreen. In this episode, I'm bringing you the steps we use to generate a large number of leads and sales every day. So, join me today to find out more. Here are the high...

Today’s topic is pretty much what makes a business tick. It's what all marketers strive for. It’s how to generate leads and clients. Today, I’m bringing you my six-step strategy. And highlighting some of the pitfalls that I see people make. So, join me as I bring you my tips on generating leads that turn into profitable clients. Here are the highlights (2:46) Why it’s essential (4:38) Who are you...

This week, we’re talking about the perfect social media strategy. But what do I mean by perfect? Well, it's slightly ironic because I don't truly believe there is a perfect strategy. You need to be dynamic. So how do we solve this? Join me today to find out as I bring you my tips on getting your perfect social media strategy. Here are the highlights (2:38) The goal of social media (4:15) Social me...

I see people with HUGE traditional marketing to do lists but they often are missing the out the most important marketings tools. In this episode, I give you insight into the day in the life of a digital marketer and address what you should be doing, as a modern day marketer. Here are the highlights (2:25) Make social media your number one priority (9:10) Optimising is key (12:24) Create content pe...

Many businesses want to grow. They ask: How do I get visible? How do I get clients fast? Everybody wants to be able to reach and attract more customers. However, today, this podcast is centred on all the things not to do. So, if there's nothing else that you do today in the world of marketing, make this the most important. Grab a pen and paper as I give you my eight mistakes never to make in your...

Today we are talking about the biggest drivers of growth. What are the top ways of using marketing in your business? How do you create an ecosystem within your business? What are the things that need to be focused on every single day? You don’t want to be a busy marketer; you want to be a smart marketer. So, join me today as we delve into focusing on the small and steady steps to build big results...

Today’s episode is going to be about the one thing that I believe every marketer should know - and how not to lose sight of this. Targeting an audience is something key in the marketing world and I believe it makes all the difference in your success as a marketer. Instead of focusing on a niche topic, zone your focus in on the person you are marketing to as an individual! Here are the highlights:...

Today I am going to be talking about how to get more clients for your business. I have 4 ways to help get you more clients onboard that make it super simple for them to want to sign up and get your product or services. They are tried and tested - and they worked for me and will work for you too! Here are the highlights: 01:57) Switch things up a little (04:54) Building momentum (06:26) Social Medi...

Ep 46 - How To Generate Leads on Social Media with Mat Wilson In today’s episode I’m joined by Mat Wilson, the founder of Einstein Marketer and fellow lover of online marketing. Today, we’re going to talk about all things business growth, including using paid ads, Facebook and Youtube. We also discuss Mat’s journey to success, and how he founded his business and it’s ups and downs. Here are the hi...

Episode 45 - 8 Powerful Ways to Market Your Business Online I have worked in online marketing since the early days of the internet. I have seen it develop from a simple communication tool into the powerful presence in our lives that it has become today. In this episode I talk about the eight powerful ways in which to market your business online. Even though the internet has been around for well ov...

This week, we're going to cover the most important aspect of your marketing strategy. Now, what is that? Well, the number one part of any strategy that I create is about knowing your customers. And what I mean by that is there are five steps to creating the ideal client profile or avatar. Once you understand who your customer is, and their customer persona, then we can start to market in a far bet...

This week, I’m going to show you how I got over 30,000 followers on LinkedIn. Now, I started my academy back in 2005, and since then we have trained and certified over 30,000 clients. That is an amazing achievement, but I've been working in the world of online marketing and social media since the internet began. LinkedIn, in my opinion, has always been the most misunderstood and underleveraged net...

In this episode, I'm going to talk about the three rules to success; customers, consistency and cash. As marketers or business owners, it's really important to understand what it is in business that allows it to be successful, sustainable, profitable and allows it to scale and grow in an easy way. Here are the highlights: (02:52) When I started my own business at 21 I really struggled (04:52) Ever...

Each time I talk to a new client, they all have the same goals. They want more customers and more profit in their business. In this episode I discuss the three core elements that are essential in business today to help with these goals. Here are the highlights: (01:04) 3 Core Elements (02:51) Customers (07:22) Word of mouth (10:30) Overwhelm in business Connect with Dawn: Visit our Website - https...

When I started my business back in 2005, we made a plan to achieve all of this great things, but when it came to putting this business plan into action we realised we didn’t have the resources or the capacity to do everything. What we soon understood was that no successful business has the right blueprint on day one, and in this episode I’m going to tell you why that’s ok. Here are the highlights:...

I’m going to dispel a myth for you - increasing the size of your follower count or mailing list does not guarantee more clients. So if you are putting all of your energy into growing your audience, how do you know all of those are your target audience, and do you know how to convert that audience into paying clients? In this episode, we are going to take a look at some of the things you can start...

In this episode, we are going to be looking at why your marketing isn't making you money. Now, I published my book back in 2019, Dynamic Digital Marketing, and it still continues to be a huge driver into my business. This podcast started in 2018 and again, we have absolutely driven and benefited from revenue and sales from it. Both my book and podcast have been huge door openers for my business be...