Dawn McGruer FRSA FCIM
Digital Marketing Made Easy
Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
Author
Dawn McGruer FRSA FCIM
Category
Podcast website
Latest episode
Jun 18, 2026
Where to listen?
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Episodes
Ep 87 - 3 Easy Steps to Create a Content Strategy 10.07.2024 11:18
Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. Whether you're a seasoned marketer or just starting out, these tips will help you crea...
Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily 26.06.2024 10:13
Welcome once again to another episode of Digital Marketing Made Easy. In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts. We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and bui...
Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO 12.06.2024 11:47
Welcome to Episode 85 of the Digital Marketing Made Easy podcast! In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more quality traffic. Get ready for an episode that is...
Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career 29.05.2024 17:54
Today I’m diving into the essential skills every marketer needs to future-proof their career. In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. I’ll explore how these competencies not only enhance your employability but position you for higher earning potential and career longevity. So, wh...
Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily 15.05.2024 18:55
Welcome to today's episode of Digital Marketing Made Easy. In this episode, I’m delving into effective techniques for selling your courses and programmes. From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers. Join me as I...
Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales 01.05.2024 14:18
This week we are diving deep into relationship marketing. Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered....
Ep 81 - 4 Ways to Use AI to Attract and Convert Customers 17.04.2024 13:50
Welcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. From personalised recommendations to automated customer interactions, I'll show you how these tools can revo...
Ep 80 - 3 Ways to Use Socials and Stories to Sell More 03.04.2024 13:32
Welcome to another episode of Digital Marketing Made Easy. Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. Ready to learn how to engage better and sell more using some of Instagram's features? Well, this episode is packed with tips and tricks for brands and service providers. Let's get started and make your Instagram work for you! Her...
Ep 79 - Key Objectives to Drive Revenue Into Your Business 21.03.2024 13:52
In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue. It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. I’m sharing the six key objectives that are guaranteed to not just...
Ep 78 - Influencer Marketing Explained 07.03.2024 12:08
In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to...
Ep 77 - 5 Ways a Podcast Can Scale Your Business 22.02.2024 13:58
In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization. Whether you're a seasoned business owner or just starting...
Ep 76 - The 5 Best Ways to Make Money With Digital Marketing 08.02.2024 13:46
Welcome back to the pulse of online success, where we dive deep into the digital world. Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's about being on point. So, whether you're a seasoned m...
Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career 25.01.2024 12:00
Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this episode, we're not just skimming the surface; we're diving into the five incredible reasons why mastering...
Ep 74 - 6 Reasons to Get a Diploma in Digital Marketing 11.01.2024 18:23
Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance. In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career. From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we'll explore how this qualification can open doors...
Ep 73 - 6 Reasons Why Your Marketing Should be Driven Through the Psychology of Selling 27.12.2023 10:43
Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever. We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insightful journey that promises to revolutionise how...
Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas 14.12.2023 11:47
In this episode, I delve into five marketing no-gos for the Christmas season. It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement. These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketers and business owners seeking to make their holida...
Ep 71 - 6 Things You Need to Know as a Digital Marketer in 2024 30.11.2023 11:32
Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024. In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape. If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide. Prepare to be equipped with knowledge and tools that will keep you at the f...
Ep 70 - How to Evolve Your Online Marketing to Really Grow Your Business 16.11.2023 16:27
Welcome! Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth. In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into. In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape. So, whether you're a budding entrepreneur or a seasoned mark...
Ep 69 - Are you Working too Hard? 02.11.2023 15:35
Are you working too hard to get results from your marketing? We’re always told that working hard is the only path to success. But today, I’m here to challenge this idea. It’s time to explore a different approach. One that can lead to both joy and achievement. So, join me today as we discuss making life, business and marketing much easier. Here are the highlights: (1:28) The myth that hard work lea...
Ep 68 - 6 Ways to use AI to Improve Your Marketing Campaings 24.10.2023 11:05
Artificial Intelligence is part of our day-to-day lives. But many businesses are using AI. It helps us save time, and become more effective and efficient. AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively. So, join me today as I outline my six ways to use AI to improve your marketing campaigns. Here are the...
Ep 67 - Unlocking the Secrets to Generating Every £100k for Your Business Through Marketing 04.10.2023 9:35
Today we're going on a journey towards unlocking the full potential of your marketing efforts. Things like market research, defining your target audience and developing a unique value proposition are all crucial. And sometimes these things can be overlooked. But digital marketing is dynamic. We must be dynamic and responsive too. So, join me as we unlock the secrets to generating every £100k for y...
Ep 66 - Why Your Business Model is More Important Than Your Marketing 20.09.2023 13:30
Why is your business model more important than your marketing? You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing? Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies. They overlook their business model. But your business model is the foundation of everything. So, join me...
Ep 65 - Accelerate Your Success Using Neuroplasticity Principles 12.09.2023 18:45
Today we’re discussing neuroplasticity. I’m touching on things like having a growth mindset and a positive outlook on life. Most importantly, I’m outlining the principles of neuroplasticity. Join me today to understand how you can relate those principles to your life and business to accelerate success. Here are the highlights: (2:37) Changing habits (6:52) Mental fitness (11:03) Success barriers (...
Ep 64 Digital Marketing Trends & Skills You Need to Know About in 2023 (EC Mixed) 23.08.2023 24:43
In this episode, we're talking all about key digital marketing trends and essential skills for 2023. We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms. Curious about the real deal behind influencer numbers? We debunk the world of vanity metrics and stress the importance of authentic engagement. So let's future-proof your mark...
Ep 63 7 Steps to Monetise Your Marketing Skills as a Business 09.08.2023 14:32
We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start. In this episode, we’re going to be looking at seven steps to monetise your marketing skills! Here are the highlights: (02:51) Having the correct training (04:30) Build your networks (09:16) Sales page (10:59) High quality work Connect with Dawn: Visit our website...
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