Dawn McGruer FRSA FCIM
Digital Marketing Made Easy
Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
Author
Dawn McGruer FRSA FCIM
Category
Podcast website
Latest episode
Jun 18, 2026
Where to listen?
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Episodes
Ep 112 - Why Digital Marketing Is One of the Highest-Paid Jobs in the World 18.06.2026 5:15
🎙️ Digital Marketing, Made Easy Episode 112: Why Digital Marketing Is One of the Highest-Paid Jobs in the World Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to build smarter marketing and smarter careers in a rapidly changing digital world. In this episode, we’re exploring why...
Ep 111 - The 3 Biggest Mistakes Digital Marketers Are Still Making 11.06.2026 5:59
🎙️ Digital Marketing, Made Easy Episode 111: The 3 Biggest Mistakes Digital Marketers Are Still Making Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re exploring three of the biggest mistakes business...
Ep 110 - The Maths of Marketing in 2026 04.06.2026 4:43
🎙️ Digital Marketing, Made Easy Episode 110: The Maths of Marketing in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re diving into something that completely changes the way businesses approach g...
Ep 109 - Why AI Could Be Destroying Your Marketing 28.05.2026 5:31
🎙️ Digital Marketing, Made Easy Episode 109: Why AI Could Be Destroying Your Marketing Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re unpacking one of the biggest hidden risks in modern marketing: A...
Ep 108 - What a Digital Marketer Actually Does All Day in 2026 21.05.2026 9:08
🎙️ Digital Marketing, Made Easy Episode 108: What a Digital Marketer Actually Does All Day in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we talk about what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re taking you behind the scenes of modern digital marke...
Ep 107 - The Truth About Podcast Growth in 2026 14.05.2026 5:58
🎙️ Digital Marketing, Made Easy Episode 107:The Truth About Podcast Growth in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your visibility, your authority, and your results without wasting time, money, or effort. In this episode, we’re unpacking a question that al...
Ep 106 - Visibility Without Clarity Is Just Noise 07.05.2026 6:06
🎙️ Digital Marketing, Made Easy Episode 106 - Visibility Without Clarity Is Just Noise Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re diving into a powerful shift that’s shaping modern careers and b...
Ep 105 - The Real Reason Your Brand Isn’t Standing Out Online 30.04.2026 5:27
🎙️ Digital Marketing, Made Easy Episode 105: The Real Reason Your Brand Isn’t Standing Out Online Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re tackling one of the biggest challenges facing busines...
Ep 104 - The Missing Piece in Your Marketing It’s Not Traffic It’s Trust 23.04.2026 5:48
🎙️ Digital Marketing, Made Easy Episode 104: Why Trust Is the Real Driver of Conversions Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re diving into a hard truth that many businesses don’t realise un...
Ep 103 - Turn One Piece of Content Into 20 Marketing Assets 16.04.2026 6:27
🎙️ Digital Marketing, Made Easy Episode 103: Create Once, Market Everywhere Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re addressing a challenge almost every founder and marketer faces: “I’m consta...
Ep 102 - SEO Isn’t Dead, It’s Evolving in the Age of AI 09.04.2026 8:31
🎙️ Digital Marketing, Made Easy Episode 102: SEO Isn’t Dead — It’s Evolving in the Age of AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re tackling a question that more and more businesses are star...
Ep 101 - From Vanity Metrics to Real Growth 02.04.2026 8:20
🎙️ Digital Marketing, Made Easy Episode 101: From Vanity Metrics to Real Growth Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or energy. In this episode, we’re tackling one of the biggest hidden challenges in modern marketing — tra...
Ep 100 - The Customer Acquisition Reset 26.03.2026 6:28
🎙️ Digital Marketing, Made Easy Episode 100: The Customer Acquisition Reset Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your business without wasting time, money, or effort. In this milestone Episode 100, we’re diving into one of the most important shifts happening in...
Ep 99 - The AI Marketing Tools Mart Marketers Are Using in 2026 19.03.2026 7:33
🎙️ Digital Marketing, Made Easy Episode 99: The AI Marketing Tools Smart Marketers Are Using in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s really happening in digital marketing right now, what’s changing in 2026, and how marketers can stay competitive in a fast-moving industry. In today’s episode, we explore one of the biggest shifts shaping modern m...
Ep 98 - The 10 Digital Marketing Skills Employers Are Hiring For in 2026 12.03.2026 7:10
🎙️ Digital Marketing, Made Easy Episode 98: The 10 Digital Marketing Skills Employers Are Hiring For in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually happening in digital right now, what’s changing in 2026, and how to build the skills that keep you relevant, valuable, and ahead of the market. In today’s episode we tackle one of the most common...
Ep 97- How AI Is Reshaping the Modern Digital Marketing Workday 05.03.2026 7:33
🎙️ Digital Marketing, Made Easy Episode 97: A Day in the Life of a Digital Marketer Using AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to build the skills that keep you ahead of the curve. In this episode, we take a practical approach. Instead of talking about theory or tre...
Ep 96- Why Career Paths in Digital Marketing Are Becoming Non-Linear 26.02.2026 4:38
🎧 Digital Marketing Made Easy Episode 96: Why Career Paths in Digital Marketing Are Becoming Non-Linear Welcome back to Digital Marketing, Made Easy — the podcast where we look beyond tactics and talk about what actually builds long-term relevance, resilience, and earning power in modern marketing. In 2026, digital marketing isn’t just evolving. It’s maturing. And the real question isn’t simply h...
Ep 95 - Why Commercial Intelligence Separates Marketers from Leaders 19.02.2026 4:57
🎧 Digital Marketing Made Easy Episode 95: Why Commercial Intelligence Separates Marketers from Leaders Welcome back to Digital Marketing Made Easy — the podcast where we break down what actually matters in digital marketing right now, what’s shifting in 2026, and how to build a career and earning potential that keeps accelerating. In today’s episode, we’re talking about something most marketers a...
Ep 94 - Why Authority Beats Consistency in 2026 12.02.2026 4:42
🎧 Digital Marketing Made Easy Episode 94: Why Authority Beats Consistency in 2026 Welcome back to Digital Marketing Made Easy — the podcast where we focus on what actually works in digital marketing today, what’s changing in 2026, and how to build a career, business, and reputation that lasts. In this episode, we challenge one of the most overused pieces of advice in marketing: “Just be consisten...
Ep 93 - Why SEO Is Becoming a Leadership Skill, Not a Technical One 05.02.2026 4:44
🎧 Digital Marketing Made Easy Episode 93: Why SEO Is Becoming a Leadership Skill, Not a Technical One Welcome back to Digital Marketing Made Easy — the podcast where we cut through the noise of digital marketing and focus on what actually moves careers, businesses, and opportunities forward in 2026 and beyond. In today’s episode, we’re rethinking SEO. If your first thought is keywords, algorithms...
Ep 92 - Why Digital Marketing Is the Most Future-Proof Skill You Can Learn 29.01.2026 4:49
🎧 Episode 92: Why Digital Marketing Is the Most Future-Proof Skill You Can Learn Welcome back to Digital Marketing, Made Easy — the podcast that cuts through the noise and focuses on what actually drives growth, opportunity, and career security. In this episode, we’re not talking about platforms, algorithms, or short-lived trends. We’re talking about why digital marketing has become one of the mo...
Ep 91 - Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game 21.01.2026 5:29
🎙️ Digital Marketing, Made Easy Episode 91: Why Digital Marketing in 2026 Is a Strategy Game — Not a Tool Game Podcast: Digital Marketing, Made Easy Hosted by Dawn McGruer FRSA FCIM - Founder of Business Consort Academy established 2003 - We have trained and certified over 30,000 students - 100% Online with 99% pass rate. 📌 Episode Overview Digital marketing in 2026 isn’t about learning more tool...
Ep 90 - Top Tips for Using Generative AI Ethically in Marketing 21.08.2024 13:30
In this episode, we break down how to ethically use generative AI without crossing any lines. From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through. Whether you're new...
Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy 07.08.2024 15:03
Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue. We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. Fr...
Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business 24.07.2024 11:01
In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods. We then focus on optimising for se...
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