Digital Marketing Made Easy

How to Use Hooks to Drive Engagement and Leads 20.06.2022 8:20 ↓

In this episode, we are going to talk about hooking people into your content using standout titles. Now, hooks, for me, are totally underused I see so much content that I literally switch off. When we look at what gets really good engagement and what also turns connections into paying clients it’s when people use hooks. Here are the highlights: (01:03) What is a hook? (02:38) We need to stop, refo...

Are You Monitoring the Vital Signs of Your Business 06.06.2022 11:03 ↓

Analytics. KPIs. Metrics. These are all words that strike dread into many entrepreneurs, because even though they’re important, they often feel like a burden that distracts from the ‘real’ work. But here’s the secret: keeping your pulse on your business’ health is not that difficult! In this episode I briefly outline the few key things you need to monitor in order to effectively manage your busine...

How to Make a Million with Your Online Business 23.05.2022 15:21 ↓

Everyone knows starting a business is tough, but we forget that overnight successes are often years in the making. It takes the average self-made millionaire a whopping 32 years to get their fortune! However, the good news is there are ways to get there quicker, and in this episode I’m going to talk you through how you can realistically make your first million by breaking down the number of sales...

How to Create a 5 Minute Digital Marketing Plan 28.03.2022 12:29 ↓

In this episode, we're going to cover something super simple, but super important, we're going to look at how to create a five-minute digital plan. If you've never done a plan, don't be frightened. You’ll just need to grab a piece of A4 paper and write four columns on it and start to think about your objectives, your channels, the funnel, the pipeline, how people come into your world and think abo...

How to Make Money From Your Marketing 15.03.2022 16:43 ↓

In this episode, we're going to talk about something really important, which centres around lead generation. Now, if you think about the biggest challenge in business, often it's not converting sales, but it's actually getting the leads into the business in the first place. And this episode is going to focus on how pipeline marketing has changed the world of sales and marketing. Now, with pipeline...

How to Design Your Offer Ladder 01.03.2022 24:27 ↓

In this episode, we are going to look at how I designed my offer ladder. When we look at offer ladders, it's one of those topics that in business, I get asked a lot about. When you're starting out, when you're in a growth period, when you're scaling, how do you know that you've got the right balance of product services that are going to really get the growth in your business? One thing that often...

Resources to Learn Digital Marketing 01.02.2022 13:36 ↓

Would you like to develop your digital marketing skills for free? Welcome to the second season of Digital Marketing Made Easy with Dawn McGruer. Listen and subscribe to the show now for the latest tips, techniques, tools, insights, and trends that are making the difference in digital right now. We're going to be covering all aspects of online marketing from social media, to SEO, to video, to digit...