Digital Hive Podcast

Emma speaks to Heather Walpole, the founder of Ewe Ewe Yarns, a boutique yarn company with a colorful rainbow of merino yarns perfect for knitting and crochet.

Emma speaks to Ayana Campbell Smith  of Millennial Money Guide

Emma speaks to Kim Dow of Sass Studios and Sass Magazine about marketing her product business.

Emma speaks to Ellen Matis of Hello Social Co about the Focus on Local approach to social media

Emma speaks to Lora DiFranco of Free Period Press about marketing her product business. We talk about planning ahead, gut checks and building the marketing of new product into the calendar.

Emma speaks to Erika Neumayer Ehrat of Rare Dirndl about marketing her online store.

Emma speaks to Colleen Keith about the carbon created by the internet and how to reduce it through better web design.

Emma speaks about each of your online marketing options so you can better evaluate what is best for your business and what you could try next.

Emma speaks with Hollie Arnett of Maker & Moxie about marketing her brand strategy and coaching business. We talk about why she decided to change the brand’s name recently, communicating the message to the right people and community over competition.

Emma speaks with India Jackson of Flaunt Your Fire about brand values. We talk about defining your values, bringing your business into alignment and being more confident in your content creation.

Emma speaks to Michelle Wintersteen of MKW Creative Co about marketing her brand design firm. We talk about documenting as you work, optimizing your time and creating offerings for people who want to follow in your footsteps.

Emma speaks to Emily Thompson of Almanac Supply Co and Being Boss all about marketing her online and offline retail business. We talk about all of their online marketing channels, plus word of mouth and print and how they approach experience. Almanac Supply Co is a retail brand that makes and curates products that help people connect with nature.

In this episode Emma speaks with Kate Strathmann of Wanderwell about profit, margin and setting standards for yourself and your business to build a better foundation before you start your marketing.

In this episode Emma speaks to Gabrielle Blades of Blades Creative Design Studio about visual branding, when to rebrand, and her epic brand relaunch earlier this year. We talk about not skipping a step, alignment, community and celebrating milestones.

The Digital Hive Podcast is returning! In each episode, Emma interviews a business owner about their own marketing, or the marketing niche they’re an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don’t know what you don’t know.

In this week’s episode I’m walking you through how to promote a subscription model product or service, and how this is different to a normal one off purchase, or repeat purchase businesses. Listen to the episode to find out more! Action items this week: * Set up some awareness ads to first gain some reach for your brand * Ask for reviews if you already have people in your subscription * Ask any qu...

In this week’s episode I’m talking you through how to promote a physical store or business, which relies on people coming to your location to sell them something. Listen to the episode to find out more! Action items this week: * Choose which ways you’d like to promote your business * Plan dates in your calendar to set up your content and advertising  * Ask any questions in the Digital Hive Communi...

In this week’s episode I’m walking you through how to promote a subscription model product or service, and how this is different to a normal one off purchase, or repeat purchase businesses. Listen to the episode to find out more! Action items this week: * Set up some awareness ads to first gain some reach for your brand * Ask for reviews if you already have people in your subscription * Ask any qu...

In this week’s episode I’m talking you through how to translate your branding across all of your platforms. Listen to the episode to find out more! Action items this week: * Choose your angle for each platform, and how they might differ * Plan content for those platforms using some unifying elements * Write a list of new content to make, to show the lifestyle that can be achieved when using your p...

In this week’s episode I’m talking you through how to create videos to better engage with your audience and clients. Video, somewhat like podcasts, is slightly more accessible than written content. You can watch one while you eat your breakfast, or brush your teeth, or do something else, easier than say, reading a blog. They don’t have to be completely unique content, as the people who prefer vide...

In this week’s episode I’m walking you through how you should be planning and goal setting for the year. To plan your year, the best place to start is with math, it doesn’t sound fun, but it’s the best way to determine if you can keep running as is, or if you need to step things up a notch or 4 to reach your goals. Listen to the episode to find out more! Action items this week: * Choose your sales...

In this week’s episode I’m talking you through how you can use and benefit from Facebook’s Creator Studio tool. Creator Studio is Facebook’s somewhat new scheduling and monitoring tool, but they’ve also recently added some new features, including scheduling Instagram posts, so I wanted to let you in on it, since there doesn’t seem to be all that much talk about it. It can be used to schedule and a...

In this week’s episode I’m talking you through how to submit and manage your sitemap using Google Search Console. Your sitemap is a list of the pages on your website, which search engines and softwares can use to better understand how to navigate your site. It’s essentially a model of your site, but as a list of lines of text. Listen to the episode to find out more! Action items this week: * Set u...

In this week’s episode I’m talking you through how to encourage and best utilise user generated content, which are the photos, comments and reviews created by your customers and clients. Listen to the episode to find out more! Action items this week: * Set up an email or system where you ask people for reviews and photos * Start to share the photos you do receive which are high quality images * As...

In this week’s episode I’m talking you through how to sort out your meta content. Meta content is the information you give search engines like Google to summarise the page for crawling, but also to present to people on the search result page. Listen to the episode to find out more! Action items this week: * Create a list of keywords you want to implement across your website * Analyze each page and...