Digital Hive Podcast

In this week’s episode I’m talking you through how to tell if there is ad competition for your preferred search queries. I also go into how to come up with more keywords, and how to determine top page bids, plus what to do with all this info once you have it in your hands. Listen to the episode to find out more! Action items this week: * Set up a Google Ads account * Run 10 keywords through the Ke...

In this week’s episode I’m talking you through all of the different things that contribute to and can help with your organic search ranking on search results, particularly on Google, although many of these relate to other search engines including Pinterest and YouTube. Listen to the episode to find out more! Action items this week: * Identify which  options might work for your business * Pick one...

In this week’s episode I’m talking you through cold, medium and hot audiences on your email list and how to best market to them differently. A cold audience is people who you either haven’t sent content to in a while, or haven’t opened your emails in a while, a few months is usually a good guide, depending on how much interest they showed before. A medium audience is those people who have engaged...

In this week’s episode I’m talking you through some ways to get back in front of people who abandon a purchase, after showing some interest. One way to get people over the line, is to follow up, but when they only viewed your website and didn’t actually register for your email list or make a past purchase, it gets a little harder, since you don’t always have an email to follow up on. Getting back...

In this week’s episode I’m talking you through search engine optimisation for online stores. Listen to the episode to find out more! Action items this week: * Decide how you can create new content for best SEO * Book in time to work on all your new content * Ask any questions you have in the Facebook Group Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/di...

In this week’s episode I’m talking you through the basics of Google Ads, so you can start to think about whether this is right for you and your business and how you could work this into your marketing strategy. Listen to the episode to find out more! Action items this week: * Decide which types of Google Ads might be right for your business * Pick your conversion tracking * Choose between all the...

In this week’s episode I’m talking you through how to use email marketing as a service provider. Most of the content we see online about email marketing is for those who sell products, but it’s definitely possible to use it to sell services too. Listen to the episode to find out more! Action items this week: * Decide whether email marketing is right for you, right now * Choose your desired email m...

In this week’s episode I’m talking you through Pinterest and how to use it to market your content constantly into the future using its features. Pinterest is the one platform where your content appears in people’s feeds for years to come, meaning you can gain thousands of visitors or hundreds of thousands over the next few years for a piece of content you share today. The biggest benefit of Pinter...

In this week’s episode I’m talking you through why you should consider outsourcing your digital marketing, plus some things to look out for when you do look into hiring someone. Listen to the episode to find out more! Check out our services page, and book a call with Emma: https://www.honeypotdigital.com/work-with-us Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.co...

In this week’s episode I’m talking you through how to use email lists to drive sales for your ecommerce site. We cover where to get people on it, marketing emails, abandoned cart emails and tips for the emails themselves and the platform you’ll use. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastco...

In this week’s episode I’m talking you through how to set up Facebook ads to promote your business, using Facebook Business Manager and the Facebook Pixel. We’ll also cover how to use the Audience options and choosing the perfect ad type. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Ac...

In this week’s episode I’m talking you through how to create an opt-in to grow your email list, and how to welcome those people in with a welcome sequence to grow your email list and create a trusting community over time. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this w...

This episode is the last episode in a 3 week miniseries, all about Instagram. This week, I’m going to run through some ways you can use live video and IGTV to create content for your followers. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook and join the 30 Day Instagram Challenge: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action...

This episode is the 2nd in a 3 week miniseries, all about Instagram. This week, I’m going to run through some ways you can engage with people on your Instagram stories. This is where a little more raw, behind the scenes content works well, especially since its only up for 24 hours. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook and join the 30 Day...

This episode is the first in a 3 week miniseries, all about Instagram. This week, I’m going to take you through some reasonably basic things you can do to improve your bio and your feed posts. These are the things people click through and view before they decide if they are going to follow you or not. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook...

In today’s episode we’re talking about all the extra tracking info you can find in Google analytics if you have an online purchase in your sales process.  Listen to the episode to find out more! Get your Google Analytics Cheat Sheet: https://www.honeypotdigital.com/digital-hive-podcast/how-to-deep-dive-into-your-google-analytics Join the free Digital Hive Podcast Community on Facebook: https://www...

In today’s episode we’re talking about how to go through Google Analytics and find out information about how people use your website, so you can find room for improvement and track your progress over time. This episode will be relevant for all websites, and next week we’ll delve into all of the specific things you can do if you sell a product or service online, where people make a payment online....

In today’s episode we’re talking about how to track your digital presence, and we’ll also run you through some free tools you should use as well as a couple of paid ones to add on if you’re getting more serious. The episode is really just scratching the surface of what is out there, talking about your options, but not getting too in depth and nitty gritty, so you shouldn’t get too overwhelmed, but...

In today’s episode we’re talking about how you can create your marketing funnel, online. In the last episode we talked about your content marketing and one thing I mentioned was having an opt in which gets people on your email list. Today we’re talking about all of that extra stuff that follows on from the sign up. Listen to the episode to find out more! Action items this week: * Map out your funn...

In today’s episode we’re talking about your content marketing options, outside of just social media. We break down written, audio and video content, and how you can use them to your benefit outside of social media. Listen to the episode to find out more! Action items this week: * Write a list of possible written, audio and video content you can create for your business * Delegate work on these to...

In today’s episode we’re talking about which social media platforms might be best for your brand or business. There’s only so many hours in the day, so there’s a limit to how many you can do well. And some of the options out there might just not be the right fit for your brand. Today I want to give you a broad overview of each of the big platforms, in the hope that it will help you to decide, whet...

In today’s episode we’re talking about the purpose and uses of your website, and how you can use it to your best benefit.

Your point of difference is essentially the thing you use to set yourself apart from whatever competition there is on the market, whether that is specialising in something, or a particular way you deliver your product or service to your customer. Part of your point of difference might also be who you serve. It might also change over time too. Listen to the episode to find out more! Action items th...

Brand building content is the type of content that tells people what your brand story is, what your point of difference is, and the information around your brand, without a link to sell anything, but also no salesy language at all. Sales content is when you’re pitching something and try to convert your people to a sale of some kind. This could also be a like my page pitch, subscribe to my email pi...

Emma explains how she got to where she is today, from studying at uni, through the jobs she’s had, and why she went out on her own. Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ