Digital Hive Podcast

In the episode, I explore the pivotal question of whether to niche or not and it's impact on digital marketing. I dive into the importance of defining a niche, the benefits and limitations of niching, and how businesses can effectively market their offers with examples from various industries to illustrate how niching or broadening your target audience impacts your marketing strategy and growt...

In this episode, I’m breaking down the decisions that matter for small business owners and marketers when they’re planning to run a sale in their business. Whether they’re in retail and ecommerce, or offer services to their clients, a discount can be the thing that gets people over that hurdle into purchasing what you offer. However, there are questions we have to answer to create a strategic sale...

Every marketing tactic isn’t for everyone but there is an element of neuroscience to why we often feel friction. When we move outside our window of tolerance, things feel a bit harder, but working together can limit this. Even if you don’t have a business partner or team, collaborations can be a way to expand your business’ reach, find inspiration and discover new audiences. In this episode, we ta...

In this episode, I chat with Joanne Homestead about copywriting and the stories we can tell in our businesses. She shares some great insights into what we can tell stories about and how to turn them into captivating emails. Joanne Homestead, founder of Desk Plant Creatives, is an email copywriter, copy coach, and obsessed storyteller. She helps soulful entrepreneurs and coaches in wellness, well-b...

In this episode, host Emma dives deep into the art of customer experience orchestration and marketing. Emma outlines how every detail, from customer engagement to brand promises and emotional connections, shapes the customer journey. She offers strategies for setting clear brand expectations, building connective experiences, and maintaining brand consistency. This episode is packed with insights o...

On today's episode, I chat with Joan Russell about change, and how we can embrace it, take steps and ride the wave as it all comes at us. Joan is the founder of The Leap Lounge, host of its podcast, and creator of the signature talk Get Cozy with Change, inspiring audiences to reframe fear, embrace identity shifts, and step boldly into their next chapter. Not all situations are the same, so th...

In this episode, I’m chatting with Paige, a designer of brand identities and websites for course creators and entrepreneurs about how to elevate your offer on your website to give a more premium experience to your visitors. This can be important for all brands, even if your offer is kind of more affordable because a higher perceived value means they’re often more inclined to purchase. This has kin...

This week, Megan and I chat about the brand design process, how she nails down the right identity for the brand, and a few ways that business owners can best approach this important investment. I hope this episode gets you thinking about your brand identity differently, and even if you already have one you love, that you reconnected with it in some way today. Megan is the creative force behind Oli...

My guest today, Jillian Bright is an author, copywriter, messaging strategist, and fractional CMO who helps authors, creatives, and values-driven businesses refine their messaging and build marketing systems that support their unique values, capacity, and goals. We chat about what your verbal brand identity is, what impacts it, and how you use it to best embody your brand. Find Jillian, and a spec...

In this episode, I chat with Cleo about her work creating a spoken word album and memoir. We discuss art, the marketing of art, feedback and authenticity. There are lots of pieces of this discussion where this is relevant for many businesses, so even if you never want to write a thing, I hope this episode will give you some takeaways about how you can approach your marketing. Find Cleo online: cle...

On this episode I’m chatting with Andrea Stenberg all about video in marketing and how to keep it authentic to the brand. As a video marketing strategist, Andrea shows coaches, course creators and other heart-centered entrepreneurs how to show off their unique brilliance and connect with their ideal clients using video. Find Andrea online: LinkedIn https://www.linkedin.com/in/andreastenberg/ Insta...

The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the way through to after the purchase. We can work to optimise for this journey, giving people what they are looking for and helping people figure out if this is the right fit for them. How your business shows up for the cust...

In this episode I dive further into one of the things that impacts our revenue so much: pricing. I delve further into using marketing to better understand the reaction to your price, increase the perceived value, and how you can run promotions and better position your pricing to a potential client or customer. Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Po...

Marketing can’t cover up the consequences of every business decision, even though many businesses act like it can. In this episode, I break down how to spot when a deeper issue is masquerading as a marketing problem, how to find the root cause, and how to troubleshoot realistic solutions. Plus, I talk about what to expect from your marketing analytics while you work on fixing the real issue. Emma...

It's been a while, so I wanted to check in and share about what's been going on and how I'm making things easier on myself after burnout before we leap back into the content I have planned for the rest of 2025. Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On...

Rachelle Siebke is a money coach, working with life coaches who want to be smart with their money. She’s on a mission to create, build up and support 1,000 well-resourced women. Women who have the time, energy, money and decision-making skills to live, love, and leave any situation without restriction. In the episode we chat about how to make decisions about the resources we have, how our feelings...

Lea Durante, is a Family Nurse Practitioner turned Integrative Health Coach. She wields quick, science-based techniques for potent mental and physical transformations. Lea guides individual clients in her signature coaching work “The Integration Experience” and tailors impactful stress reduction & wellness programs for corporate teams. As a co-host of the From Your Center podcast, she shares r...

We’re always wanting to structure our marketing in such a way that it makes business more profitable, rather than just adding to the expense column. Profit often improves by focusing on the four main ways to grow a business. Those are increasing the efficiency of your processes, increasing their customers’ average spend, increasing the number of times they buy from you and by increasing the number...

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys word games, r...

Dr Katherine Iscoe is a keynote speaker, author, board member, former CEO of a dual-listed public company, academic mentor and summa cum laude graduate with multiple scholarships and awards. Despite these achievements and perceived public success, Katherine’s mental health was teetering on collapse. This led to her research into self-respect, particularly for people pleasing high achievers. The Se...

At the start of any new year or quarter, we all love to make a plan or make decisions on how we’re going to do our marketing, but making it actionable and sustainable is how you’ll actually make real progress. A marketing action plan is different to a strategy or an approach, because it’s the specific actions you plan to take in the near future. What does YOUR marketing need? Check out this episod...

At the start of every year, I like to set a bit of a focus. I also do this monthly most of the time, but the year is more an overarching one. I’m not totally one for resolutions, but I love to think about where I want to be in a year, then what’s actually achievable and make a goal from there. Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma w...

I'm excited to announce the podcast will be coming to you weekly for 2024! On guest episodes we chat about either how they found their approach or letting you know all about their niche marketing expertise. Solo episodes break down parts of marketing, aspects of approaches you might like to consider or reflect on, and the tools I use for my own marketing, and with my clients. Emma Peacock is a...

Let's review the year that was. I share the highs and lows, and what I changed this year in my business and in personal life. Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube v...

Working with people isn’t just about hiring the right person. You still need to manage the project and collaborate to get the most out of your investment. Just because something is a project, doesn’t just mean you should just get it ticked off and done. You’ve invested in your business and you should get what you’ve paid for, and yes we want to enjoy working with people, but the people pleasing ne...