Digital Hive Podcast

This is part two of a mini series all about hiring for marketing help. If you missed the last episode, I highly recommend starting there since I covered everything you need to think about and prepare before you start the hiring search. In this episode, I'm breaking down how you can hire without the overwhelm. When there are so many options out there, you need to limit who you are willing to wo...

You're busy, and in need of a change, but before you jump in with both feet and make a marketing hire, we need to assess some things. In this episode, I break down each of the decisions you need to make ahead of starting to research for this new hire. Access the editable Workbook: https://www.honeypotdigital.com/marketing-hire-planning-workbook Alison: https://alisonhoenes.com/ Rachel: https:/...

Frankly Write is a copywriting and brand studio for the rebels and the weirdos. I make customers obsess over brands, one word at a time. Some call me the brand cult-maker...maybe it was me, but I heard it's catching on. Find Rachel online: https://www.instagram.com/frankly.write/ https://www.franklywrite.co.nz/ Previous episode: https://www.honeypotdigital.com/podcast/finding-your-brand-voice-...

Founded in June 2009, Shapes & Colors, by Jolinda is a graphic and web design company. For years, Jolinda worked on one to three independent client projects per year but registered her LLC officially in 2016 and began serving clients full-time in October 2019. As a former high school teacher and coach, and an experienced college professor, Jolinda brings a passion for education to every projec...

Kathryn McGarvey has more than 20 years’ marketing experience, from marketing for small local businesses, through to the types of big city soulless corporates you’d never confess to working for at a party without expecting a litany of (justified) complaints. She now runs The Meaningful Marketing Company, based in Napier, New Zealand. She spends her days interviewing people, digitally eavesdropping...

Rachel Andersen is a desert dwelling residential and commercial interior designer that collects stories from clients and weaves them into the design of their unique space in her business Aurora Interiors. In this episode we chatted about keeping the human to human elements throughout your marketing and client work, and Rachel’s approach to creating marketing content and networking to fuel her busi...

Rosa Sarmento is a quirky latina — born and raised in Rio de Janeiro, Brazil — who empowers mission-led women leaders to launch binge-worthy podcasts to amplify their message, and scale their impact and income. Find Rosa online: https://ideablossoms.com/ https://www.linkedin.com/in/rosa-sarmento/ https://www.instagram.com/idea.blossoms/ Emma Peacock is a digital marketing strategist, coach and pod...

Chanel Clark is the Marketing Manager at Arepa, a business created to make brains work better. We chat about her role and how the business has grown in her time there.

Tasha L. Harrison is a romance author and creator of the #20kin5Days writing challenge and host of the Wordmakers Writing Community where writers come together to do the writing work!

Bec Cuzzillo is a Spiritual Business Coach for spiritual women who want to build abundant, heart-led, sustainable businesses.

Today's guest is Alison Hoenes, a freelance patternmaker working with slow fashion womenswear brands and host of the How Fitting podcast. I really admire how much Alison has niched and how that best serves her and her clients.

Todays guest is Anna Lee, she runs her business through three key brands, Ms. Anna Lee, Workerby and Ruby3 with a mix of design and creative work, creative guidance sessions, and human design. In the episode we talk about how Anna Lee manages all of this and how she got to where she is today with the creative processes and working with community and connection.

In this episode, we chat about rebranding from freelance to a business brand name, how Meg streamlined her services to grow the business, and delivering results in a few key areas. We also went through Meg’s marketing mix to chat about how she does things differently to suit her business.

As we work in a space of so called viral marketing and trends, the route of unique content and new ideas is one of more friction than the alternative.

Collaboration in marketing can be great for small businesses. By combining resources and expertise, you can create compelling or educational content that reaches a broader audience, generates more leads, and enhances your brand recognition.

Reviewing your marketing analytics can sometimes fill you with a sense of dread. Goal setting goes hand in hand with this, allowing you to set and work towards reasonable expectations. In this episode, I break down the types of goals, and the areas in your business and marketing you might set goals around to keep things sustainable for you or your team.

Whenever we see societal shifts, these impact the spaces we market, how we can market to our target audience, and what other competition is added to each platform. Let’s breakdown how these past 3 years have impacted the online marketing space.

Sometimes businesses will start working on their marketing, only to find that marketing wasn’t the solution to their problem. Let’s break down the most common 10 problems that marketing won’t solve on its own.

Planning for your marketing and sales funnel is one thing, but once it’s operational, you need to break down each step into its own analytics, so you can check the performance, and improve wherever possible. In this episode, we’re finishing up this mini-series, by breaking down how each step can be broken down into individual interactions, and reported on, so you can analyse how it is benefitting...

Let's break down the 11 steps into a practical plan, based off characters many of us know well, Elle and Vivian of Legally Blonde.

As someone has an experience with your brand, they move through these 11 steps, from first finding out about you to telling everyone about you. This same process happens in your online and offline marketing, and when you make sure you cover each step with content, marketing and experience, you're most likely to increase your sales.

Sometimes, we hesitate or delay posting something because it’s not quite perfect. This is where minimum viable marketing comes in.

Your marketing strategy isn’t just a combination of snappy tactics that change regularly. It’s a framework for all your marketing moves.

I'm back! Subscribe to get new deep dives and interviews added to your feed.

Emma speaks to Rachel Rennie of Frankly Write, a Brand + Copy Strategy Studio, created with a team of kind of funny writers.