Gary Bird
Dental Marketing Goat
Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice. Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive. Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.
Author
Gary Bird
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
#85 This Dental Practice Does $500,000+ in Monthly Collections. Here's How 05.09.2024 34:32
Send us Fan Mail Dr. Andrew Ericksen, owner of Holladay Dental Studio, shares how becoming an SMC partner transformed his practice, what his team did to solve their biggest barriers to growth, and what he’s learned about hiring the right associates. Connect with our Guest Here ⤵️ Dr. Andrew Ericksen General Dentist at Holladay Dental Studio Website: https://holladaydentalstudio.com/ 📧 Visit ➡️ ht...
#84 5 Effective Strategies to Boost Your Dental Production this September 31.08.2024 9:52
Send us Fan Mail September is the worst new patient month for most dental practices. Watch Gary explain how to beat this trend. Connect with our Host Here ⤵️ Gary Bird Owner of SMC National Website: https://smcnational.com/ Website: https://thegarybird.com 📧 Visit ➡️ https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️ https://smcna...
#83 2x New Patient Growth with Simple Marketing Changes 26.08.2024 18:33
Send us Fan Mail ➡️See the full case study here: https://smcnational.com/case-studies/hamblin-family-dentistry 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Dr. Blake Hamblin, owner of Hamblin Family Dentistry, joins Gary Bird to talk about how he doubled his new patient growth, why getting your patients to accept treatment is at least as important as marketing, a...
#82 Want More Aligner Cases? Change Your Business Strategy Now! 19.08.2024 19:06
Send us Fan Mail Allison Lacoursiere, founder of Clear Coaching & Consulting, explains why you need to change how you do business if you want more clear aligner cases, what it takes to prepare your team to take on aligner patients, and how to avoid the biggest mistakes most doctors make. Connect with our Guest Here ⤵️ Allison Lacoursiere Founder and CEO @ Clear Coaching & Consulting Websi...
#81 How to Stretch Your Budget and Maximize Growth in Your Dental Practice 12.08.2024 24:32
Send us Fan Mail Brett Miller, a partner and wealth advisor at Corient, discusses with Gary how practice owners can stretch their budgets further, why small dental groups have an advantage over large DSOs, and why dentists cannot grow without operational clarity. Connect with our Guest Here ⤵️ Brett Miller Partner & Wealth Advisor at Corient Website: https://corient.com/ 📧 Visit ➡️ https:/...
#80 Dentists are Losing Money with these Pricing Mistakes 05.08.2024 15:18
Send us Fan Mail Ted Kozel, vice president of sales at SMC National, returns to the show to share why so many dentists think about new patient specials the wrong way, how to price your special offers, and why marketing patients are NOT the same as referral patients. Connect with our Guest Here ⤵️ Ted Kozel Vice President of Sales at SMC National Website: https://smcnational.com/ 📧 Visit ➡️ https...
#79 Why Every Dentist Needs Personalized Social Media Marketing! 29.07.2024 21:20
Send us Fan Mail Anissa Holmes, co-founder of Digital Floss Marketing Agency, joins Gary to talk about why growth doesn’t happen without goals, why even your practice’s social media presence needs to be personal, and how dentists can get more traction on social. Connect with our Guest Here ⤵️ Anissa Holmes Co-Founder of Digital Floss Marketing Agency Website: https://www.digitalfloss.com/ 📧 Visi...
#78 Is One Marketing Company Enough for Dental Practices? 22.07.2024 13:40
Send us Fan Mail Ted Kozel, Vice President of Sales at SMC, returns to the show to talk about whether you’re better off sticking with one marketing company or working with several to grow your practice, and how to think through all the pieces of your growth strategy. Connect with our Guest Here ⤵️ Ted Kozel Vice President of Sales at SMC National Website: https://smcnational.com/ 📧 Visit ➡️ http...
#77 5 Tips to Create a Winning Dental Practice Culture 15.07.2024 21:22
Send us Fan Mail Lynne Leggett, founder of Victory Dental Management, shares why more dentists should learn from basketball coaches, how you can improve the culture at your dental practice, and why retaining talent is about so much more than just money. Connect with our Guest Here ⤵️ Lynne Leggett Founder & CEO at Victory Dental Management, LLC Website: https://victorydentalmanagement.com/ 📧...
#76 Is Mobile Hygiene the Next Big Thing in Dental? 08.07.2024 17:24
Send us Fan Mail Sarah Tanner, founder of Luxury Tooth Booth, joins Gary to talk about why she started her own mobile hygiene business rather than work for a regular dental practice, how her business helps dentists tackle the hygienist shortage, and what her success has looked like so far. Connect with our Guest Here ⤵️ Sarah Tanner Founder and CEO of Luxury Tooth Booth Inc. Website: https://www.l...
#75 How You Can Save $$$$$$$ on Taxes (For Dentists!) 01.07.2024 17:12
Send us Fan Mail Ross Brannon, a financial advisor who specializes in working with dentists, explains why dentists who rely on only a CPA for tax advice are probably losing money, plus his top strategies for lowering your tax burden. Connect with our Guest Here ⤵️ Ross Brannon Financial Advisor Website: https://rossbrannon.com/ 📧 Visit ➡️ https://smcnational.com 🎙️ Check out our 4 Dental Podcas...
#74 Growth Hacks for Dentists 24.06.2024 17:23
Send us Fan Mail Dr. Dar Radfar, CEO of Rad Health Inc, joins Gary to talk about why treating sleep apnea has become such a big part of his practice, how to convert those patients into regular dental patients, and how to get regular medical insurance to cover sleep apnea care. Connect with our Guest Here ⤵️ Dr. Dar Radfar Chief Executive Officer of Rad Health Inc Website: https://www.radhealthin...
#73 People-First Approach to Grow Your Dental Practice 17.06.2024 19:03
Send us Fan Mail Dr. Ben Friberg, founder of Thrive Family Dental, shares how he’s successfully taken on corporate dental in a crowded market, why team morale directly affects patient happiness, and why giving love, dignity, and respect are essential to growth. Connect with our Guest Here ⤵️ Dr. Ben Friberg Owner and Founder of Thrive Family Dental Website: https://www.thrivefamilydental.com/ ➖...
#72 14x ROI with this Dental Marketing Strategy 10.06.2024 15:42
Send us Fan Mail D’vora Biderman, former office manager of Metropolitan Dental Arts, talks about how her group achieved an almost 14:1 marketing ROI, how to lower marketing costs in a highly competitive market, and why boosting phone conversion is essential to growth. Connect with our Guest Here ⤵️ D'vora Biderman Former Office Manager of Metropolitan Dental Arts Website: https://metropolit...
#71 Why Your Dental SEO isn't Working and How to Fix it (FREE Webinar) 03.06.2024 43:37
Send us Fan Mail Are you struggling to stand out in the crowded online space for dental practices? It's time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discover essential strategies to s...
#70 40% Growth for 13 Dental Locations 27.05.2024 21:36
Send us Fan Mail ➡️See the full case study here: https://smcnational.com/case-studies/dental-arts-group/ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Geoff Roche, marketing director at Dental Arts Group, shares how he’s managed 40% growth for his 13 locations, what practices need to do to lay the foundation for marketing success, and the biggest marketing struggl...
Special Episode: 1 Year of Dental Marketing GOAT 20.05.2024 32:23
Send us Fan Mail Watch this special anniversary episode to learn 10 of the most valuable things our guests shared this year, including how to solve same-day cancellations, generate 100s of Google reviews, and turn new patients into long-term regulars. Lori Mixon Vice President Marketing at Peak Dental Services Website : https://peakdentalservices.com/ Dr. Kari Cunningham Pediatric Dentist and Foun...
#69 How to Build a Successful Dental Group: Secret Tips feat. Dr. Moray 13.05.2024 21:44
Send us Fan Mail Dr. Larry J Moray, founder of MyOrthodontist, talks with Gary about why getting the right people in the right seats is the key to building a dental group, how AI is changing dental, and why despite some successful years, Smile Direct Club ultimately failed. Connect with our Guest Here ⤵️ Larry J Moray DDS, MS - President and Founder of MyOrthodontist Website: https://www.myorthodo...
#68 Hawaii: an Untapped Dental Market? 06.05.2024 16:59
Send us Fan Mail Dr. Tony Kim, a cosmetic dentist at Island Dental Group, talks with Gary about why dentists in Hawaii do things differently, why more dental educators and vendors should start booking flights to Honolulu, and where to find the best dental care on the islands. Connect with our Guest: Dr. Tony Kim Cosmetic Dentist at Island Dental Group Website: https://www.islanddentalgroup.net/ 📧...
#67 3 Myths on Patient Value 29.04.2024 16:53
Send us Fan Mail Amol Nirgudkar, CEO of Patient Prism, returns to the show to talk about why new patients are worth so much more than existing patients, why even big DSOs so often struggle with marketing, and why now is not the time to stop investing in growth. Connect with our Guest: Amol Nirgudkar CEO at Patient Prism Website: https://www.patientprism.com/ 📧 Attend our one-day CE-accredited co...
#66 3 Steps to a Successful Dental Practice 22.04.2024 16:53
Send us Fan Mail ➡️See the full case study here: https://smcnational.com/case-studies/pure-dental-spa/ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Mehul Patel, CEO of Pure Dental Spa, talks with Gary about how to launch a successful de novo, how SMC helped his team double their lead conversion rate, and how building the right systems is the key to growing a dent...
#65 I Fired (and Then Rehired) SMC 15.04.2024 19:34
Send us Fan Mail 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Dr. Grace H. Lee, founder and CEO of Lakeview Smiles, talks with Gary about why she fired and re-hired SMC as her marketing partner, how her team schedules 70-80 percent of all new patient contacts, and why trackable.io is a marketing cheat code for dentists. Connect with our Guest: Dr. Grace H Lee Fou...
#64 #1 Dentist in The World: Dr. Bill Dorfman 09.04.2024 15:19
Send us Fan Mail Dr. Bill Dorfman, founder of the LEAP Foundation and one of the best-known dentists on the planet, talks with Gary about why young dentists need to understand PR and how you can find success by copying genius. Connect with our Guest: Dr. Bill Dorfman Founder of non-profit LEAP Foundation Website: https://www.leapfoundation.com/ 📧 Attend our one-day CE-accredited course virtually,...
#63 3 Things You Missed on New Patient Growth 01.04.2024 19:46
Send us Fan Mail Sudha Vetri, founder and CEO of Subscribili, along with her co-founder Joe Brown, joins Gary to talk about how dentists can offer a discount subscription plan to give patients more treatment options and make it easier for them to pay for the care they need. Connect with our Guest: Sudha Vetri Founder & CEO of Subscribili Joseph Brown Co-Founder & CTO of Subscribili Websit...
#62 5 ROI Hacks for Dentists 25.03.2024 23:30
Send us Fan Mail 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Alex Cherniavsky, co-owner of Blue Ridge Dentistry, talks with Gary about how their partnership has achieved a 15:1 ROI on marketing — plus how to use trackable.io, the first-ever dental CRM that links to your PMS, as a cheat code for your growth. Connect with our Guest: Alex Cherniavsky Co-Owner of Bl...
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