Dental Marketing Goat

Send us Fan Mail Looking to elevate your group dental practice’s marketing strategy? In this episode, Gary Bird dives into essential marketing insights specifically for group practices, sharing expert tips on optimizing your budget and maximizing patient profitability. Discover the five key factors that can set your marketing efforts up for long-term success! Here’s what you’ll learn:        * How...

Send us Fan Mail Want to grow your dental practice without spending on paid marketing? In this episode, Gary Bird shares powerful strategies to help your practice thrive using patient referrals and organic growth. Learn how to build a referral machine, enhance the patient experience, and leverage Google reviews to attract new patients. Here’s what you’ll discover: *How to generate patient referral...

Send us Fan Mail In this episode, we’ll dive into the secrets of properly targeting new patients and unlocking the power of data to attract the right ones for your practice. Discover why your current strategies might be missing the mark and learn new, cutting-edge approaches to reach the patients you want. You’ve never used data in your marketing like this before—don’t miss out on the opportunity...

Send us Fan Mail In this episode, Gary Bird discusses the critical importance of establishing a robust marketing budget when launching a new dental practice location. He shares insights on the common pitfalls of underfunding marketing efforts and provides a framework for determining appropriate marketing expenditures. By comparing the marketing budgets of larger competitors like Heartland, he emph...

Send us Fan Mail In this episode, Gary Bird discusses the significant impact of the 2024 election on dental practices, particularly how political advertising can affect patient behavior and spending. He emphasizes the importance of proactive marketing strategies to mitigate potential downturns in patient engagement and treatment acceptance during election years. Gary provides actionable insights o...

Send us Fan Mail In this episode, Gary Bird discusses the critical aspects of dental marketing contracts, focusing on the red flags that practitioners should be aware of. He emphasizes the importance of avoiding long-term contracts, auto-renew clauses, and non-disparaging agreements. Gary also highlights the need for marketing companies to be willing to work with clients on existing contracts and...

Send us Fan Mail In this episode, Gary Bird discusses the current landscape of the dental industry, particularly focusing on whether now is the right time to start a group dental practice. He introduces an upcoming virtual event that will cover various aspects of expanding a dental practice, including attracting and retaining associates, marketing strategies, and growth planning. The event promise...

Send us Fan Mail In this episode, Gary Bird discusses the challenges and strategies surrounding paid advertising in the dental industry. He emphasizes that many dental practices have failed with paid ads due to a lack of understanding and proper execution. Bird outlines seven essential components for successful paid advertising, including understanding different ad platforms, optimizing websites,...

Send us Fan Mail In this episode, Gary Bird discusses the top 10 marketing mistakes that dentists make which hinder their growth. He emphasizes the importance of removing barriers for patients, the significance of online presence and reviews, and the necessity of effective communication and scheduling. Each mistake is explored in detail, providing insights and actionable advice for dental practice...

Send us Fan Mail Starting a new practice is exciting but can also be overwhelming! There’s so much to think about, and marketing often gets left behind. The last thing you want is to open your doors and not have enough patients to keep you busy! In this episode, we'll dive into everything you need to set up your practice for success—from naming your practice and building a brand to creating a...

Send us Fan Mail In this episode, Gary Bird discusses the critical role of SEO in the dental industry, sharing his personal experience of nearly losing his business due to sudden changes in Google's SEO rules. He emphasizes the importance of having a predictable marketing strategy that combines SEO and Google Ads to ensure a steady flow of new patients and business stability. The conversation...

Send us Fan Mail In this episode, Gary Bird discusses the significant impact of effective marketing strategies on dental practices, highlighting a case where a client doubled their new patient count in just one month. He emphasizes the importance of seeking advice from experienced marketers rather than relying solely on traditional practices. The conversation delves into the effectiveness of disco...

Send us Fan Mail In this episode, Gary Bird discusses the primary reasons dental practices struggle to grow and how to identify accountability within marketing, teams, and leadership. He emphasizes the importance of working with dental-specific marketing companies, holding teams accountable for their performance, and the role of the doctor in fostering a growth-oriented environment. The discussion...

Send us Fan Mail In this episode, we’re diving into the stories of three giants—Blockbuster, Nokia, and Kodak—once kings of their industries, now symbols of what happens when businesses refuse to adapt. You might be thinking, "What does this have to do with dental practices?" Well, everything! The same reasons these companies failed are happening in our industry too. We’ll explore what w...

Send us Fan Mail In this episode, Gary Bird discusses the significant challenges dental practices face in acquiring new patients, highlighting that over 80% of practices are losing potential patients due to various marketing inefficiencies. He emphasizes the importance of answering phone calls, understanding conversion rates, and addressing scheduling issues to improve patient acquisition. Gary al...

Send us Fan Mail In this episode, Gary Bird discusses the challenges faced by dental offices during September, particularly in light of economic concerns and the upcoming election year. He emphasizes the importance of proactive marketing strategies to boost patient engagement and capitalize on end-of-year benefits. Gary provides actionable insights on how to effectively reach out to patients regar...

Send us Fan Mail In this conversation, Gary Bird discusses the critical role of effective phone communication in dental practices and how it directly impacts patient acquisition. He outlines the four essential questions that new patients typically ask and provides strategies for answering them effectively, particularly regarding pricing. Bird emphasizes the importance of training front desk staff...

Send us Fan Mail In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion als...

Send us Fan Mail In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion als...

Send us Fan Mail In this episode, Gary Bird discusses innovative strategies for attracting the right kind of patients to dental practices through effective mapping techniques. He emphasizes the importance of understanding patient demographics, income levels, and historical data to create targeted marketing strategies. The conversation covers practical applications of mapping in marketing, includin...

Send us Fan Mail In this episode, Gary Bird discusses the dental new patient workflow from the patient's perspective. He emphasizes the importance of understanding the patient journey, from the initial search for a dentist to becoming a loyal patient. Key topics include the significance of online reviews, effective conversion strategies, and the use of software to track patient interactions a...

Send us Fan Mail In this episode, Gary Bird discusses the foundational elements of effective dental marketing. He emphasizes the importance of identifying the ideal patient avatar, building a brand that resonates with that avatar, and creating a website that effectively communicates the practice's offerings. Additionally, he highlights the significance of targeted messaging and obtaining spec...

Send us Fan Mail In this episode, Gary Bird discusses the importance of understanding the different levels of patient trust in dental marketing. He emphasizes that when dentists seek 'quality patients', they often mean patients who trust them, which can be categorized into high-trust, some-trust, and low-trust patients. Bird explains how to effectively market to attract high-value patien...

Send us Fan Mail Dr. Edward Dove joins Gary to talk about how increasing phone conversion has helped his practice fully book their new patient schedule, plus how focusing on doctor referrals and patient reviews has delivered major growth. Connect with our Guest Here ⤵️ Dr. Edward Dove  Pediatric Dentist at Kinder Pediatric Dental Website: https://kinderpediatricdental.com/ 📧 Visit ➡️ https://smcn...

Send us Fan Mail Dr. Rob Bell, a sports psychology coach and author, joins Gary to talk about why success comes from suffering and why you’ll find more happiness by enjoying the journey rather than reaching the destination. Connect with our Guest Here ⤵️ Dr. Rob Bell Sport Psychology Coach / Owner of DRB & Associates Website: https://drrobbell.com/ 📧 Visit ➡️ https://smcnational.com 🎙️ Check...