Dental Marketing Goat

Send us Fan Mail Does Location Matter in Dentistry? The Surprising Truth About Growing Your Practice In this episode of Dental Marketing Goat , Gary Bird dives deep into one of the most debated topics in the dental community: Does location matter for your dental office? Spoiler alert—yes, it does, but maybe not for the reasons you think! Gary explores why choosing the right location is critical to...

Send us Fan Mail In this episode of Dental Marketing Goat, host Gary Bird, Owner of SMC National, dives into a critical issue many dentists face: cutting their marketing budget during tough times. While it might seem like a quick fix to save money, this approach can backfire, leading to even bigger challenges down the road. Gary explores the mindset shift needed to focus on growing the top line ra...

Send us Fan Mail Why Do We Give Away All Our Resources for FREE? In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down why his team provides free marketing and training resources to dentists. What You'll Learn:      *The challenges most dental practices face with unanswered calls, untrained front desk teams,        and low conversion rates.      *Why SMC Nati...

Send us Fan Mail This Strategy Works for ALL Dentists! Whether You’re New or Experienced, You Will Grow! Are you a recent dental graduate wondering how to grow your practice? Or a seasoned dentist looking for a proven system to attract high-quality patients without relying on personal branding? In this episode of Dental Marketing Goat, Gary Bird dives into the ultimate growth strategy for dentists...

Send us Fan Mail What’s a Good Cost Per Patient? In this episode of Dental Marketing Goat, Gary Bird tackles one of the most frequently asked questions in dental marketing: What is a good cost per patient (CAC)? Whether you’re growing your dental practice or helping others grow theirs, understanding CAC is critical to making smart marketing decisions and maximizing ROI.   Gary breaks down:      *W...

Send us Fan Mail 3 Steps to Attract New Patients WITHOUT Insurance Struggling to grow your practice without relying on insurance-driven patients? In this episode of Dental Marketing Goat, Gary Bird dives into the proven 3-step strategy to help your dental practice thrive while targeting patients who aren't insurance-focused. Key Takeaways:       1. Marketing & Targeting: Learn how to attr...

Send us Fan Mail Firing Your 7th Marketing Company? It’s Time to Face the Truth In this episode of Dental Marketing Goat , host Gary Bird uncovers the harsh reality behind a dental practice that has gone through seven marketing companies—and is still failing. Spoiler alert: it’s not the marketing that’s broken. Discover why focusing on shiny new trends without mastering the basics is a recipe for...

Send us Fan Mail Looking for the PERFECT dental marketing partner in 2025? Before you sign on the dotted line, there are 5 key questions you MUST ask to ensure your practice grows and thrives! In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down the critical questions that will help you avoid costly mistakes and find the right marketing partner tailored to YOUR p...

Send us Fan Mail 2025 Dental Marketing Plan: Copy Us for Success!  In this jam-packed episode, we dive deep into the State of Dental Marketing 2025 Report—covering EVERYTHING you need to scale your practice and thrive in the ever-changing dental landscape! Topics We Cover: ✅ Top industry trends shaping dentistry  ✅ How AI is revolutionizing dental marketing ✅ Changing patient expectations &...

Send us Fan Mail Achieving 100% Case Acceptance in Dentistry Is 100% case acceptance in your dental practice truly possible? In this transformative episode, we challenge conventional thinking and introduce a game-changing mindset shift that makes this goal attainable—without the stress or pressure. Join host Gary Bird as he breaks down the revolutionary concept of lifetime case acceptance inspired...

Send us Fan Mail Personal Branding for Dentists: Game-Changer or Overhyped? Is building a personal brand worth your time and effort as a dentist? In this episode of Dental Marketing Goat, we tackle the big question: Should dentists focus on personal branding, or is it just another time-consuming trend? We break it down with real-life examples, including:      *The difference between building a bra...

Send us Fan Mail Transform Your Dental Practice with Technology: The Future of Automation & KPIs  In this episode of Dental Marketing Go, Gary Bird is joined by Dee Fischer and Jill Nesbitt to discuss the future of dental practice management, focusing on how technology and automation can solve the common struggles many dental offices face. From improving profits to managing a growing team, the...

Send us Fan Mail How I Got FIRED After 150% New Patient Growth YOY Imagine growing a client’s new patients by 150% year-over-year—only to get fired. That’s exactly what happened. In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, breaks down the lessons every dental office can learn from this surprising story. Here’s what you’ll learn:     *Why rapid growth isn’t always en...

Send us Fan Mail Get Your BEST Google Reviews to Show Up FIRST! When potential patients search for a dentist, your Google reviews are often the first impression they get. But here’s the challenge: even with hundreds of glowing reviews, one negative review can steal the spotlight at the top. In this episode of Dental Marketing Goat, Gary Bird, Owner of SMC National, reveals how Google’s review algo...

Send us Fan Mail Increasing your Google reviews isn’t just about earning five stars—it’s the #1 way to attract new patients, boost referrals, and build a thriving dental practice. In this episode of Dental Marketing Goat, Gary Bird, CEO of SMC National, breaks down the secrets to doubling your Google reviews and why it’s the game-changer your practice needs. Here’s what you’ll learn:      *Why the...

Send us Fan Mail Struggling to grow your dental practice? In this episode, Gary Bird reveals the 7 essential KPIs every dentist must track to ensure growth in 2025. Learn how to identify bottlenecks in your marketing, front desk operations, and patient retention with data-driven insights. Stick around to get a free PDF guide to implement these KPIs and take control of your practice's success!...

Send us Fan Mail Looking to grow your dental practice effortlessly in 2025? In this episode, Gary Bird unveils a free 12-month marketing calendar packed with ready-to-use content and templates designed to help you engage your current patients and boost production. Discover simple, cost-effective marketing strategies for the people who already love your practice and grow your business without break...

Send us Fan Mail Do your dental office calls often start with, 'How much does it cost?' In this episode, Gary Bird tackles the critical issue of handling pricing questions over the phone—a question that can make or break your patient acquisition! Did you know that mishandling this common inquiry could lead to a 50% loss in new patients? Gary shares a proven script designed to help your t...

Send us Fan Mail Ready to supercharge your dental practice’s growth? In this episode, Gary Bird unveils a powerful 37-point checklist designed specifically to drive success in dental marketing. Dive into the essentials of creating a clear growth marketing strategy that helps you understand patient buying cycles, making it easier to attract and retain more patients. Gary emphasizes the impact of Go...

Send us Fan Mail We're looking for five offices to join an exciting case study aimed at doubling your new patient numbers. To kick things off, we're offering a supplementary budget to help you get started. Criteria for Participation:  *Eager to Grow  *Coachable  *Have a Team  *Open to Feedback  *Willing to Test New Strategies Here is an example of a case study:  https://smcnational.com/c...

Send us Fan Mail Looking to boost ROI in your dental practice's marketing?  In this episode, Gary Bird shares a simple proven strategy for increasing returns by focusing on team training and improving treatment acceptance rates. Gary emphasizes the critical role of well-trained treatment coordinators in converting patient interest into action, outlining steps that dental practices can take to...

Send us Fan Mail Dr. Jacob Berger, owner of Smiles at Lakewood Ranch, returns to the show to share why he built an entire online course about smile makeovers, what he’s learned in almost a decade as a smile makeover dentist, and what you need to do to get more smile makeover cases. Connect with our Guest Here ⤵️ Dr. Jacob Berger Smile Makeovers | Esteem Dental Implants Provider Website: https://th...

Send us Fan Mail Ready to supercharge your dental practice in 2025? In this episode, Gary Bird dives into the 9 essential Revenue Generating Hacks every dental professional needs to know to stay ahead. Discover proven strategies to increase patient flow, maximize revenue, and keep your schedule fully booked in the coming year! Gary breaks down why planning for 2025 starts NOW. Learn how to: * Expa...

Send us Fan Mail In today’s show, Gary will go over a question that someone dropped in his Growth & Marketing group about high-income patients. Gary will share the three steps you MUST do to win and share the nuances of high-income vs low-income. He also will give away a FREE treatment acceptance course you must have to win in high-income areas. Connect with our Host Here ⤵️ Gary Bird Founder...

Send us Fan Mail Did you know that the average dentist in America loses 80% of their new patient leads before stepping into the office? In this episode, discover why these potential patients are ending up in other practices—and learn how to keep them coming to yours instead! Gary Bird uncovers effective, budget-friendly strategies that any dental practice can implement to capture and retain more p...