Dental Marketing Goat

Send us Fan Mail Today we’re doing a competitive analysis in a city just outside Washington D.C.—a high-income area that’s packed with potential, but also packed with competition. We’re going to walk through a few key things:  1. Income levels – We’ll break down what kind of households live here and what kind of dentistry they’re probably looking for. 2. Competition – How many offices are in the a...

Send us Fan Mail Today, host Gary Bird breaks down the pros and cons of two major growth strategies for dental practices: investing $10,000 in marketing or relying on in-network insurance participation. Which one maximizes profitability? Which gives you more control over your patient base? We’ll dive into key topics like patient acquisition, revenue impact, case acceptance, and long-term practice...

Send us Fan Mail Gary Bird talked with a dentist recently about how underperforming dentists were scaring away amazing team members. He gave a five-step process on how to deal with underperformers. Connect with our Host Here ⤵️ Website: https://smcnational.com/ Website: https://thegarybird.com _________ Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares pro...

Send us Fan Mail What's the most expensive thing in your office?  Staff Salaries & Benefits (dentists, hygienists, assistants, front desk): $20,000–$100,000+ per employee, per year #1 expense for almost every office - Office Rent or Mortgage: $3,000–$20,000+ per month depending on location CBCT Machine: $70,000–$150,000 CAD/CAM Milling Machine: $70,000–$120,000 Dental Chair with Delivery...

Send us Fan Mail Why Some Dentists Get TOO MANY New Patients? Gary Bird breaks down why some dental practices struggle with too many new patients while others can’t seem to grow. The problem isn’t marketing—it’s operational barriers that keep patients from scheduling. Learn how to remove roadblocks like poor phone answering, long wait times, and low Google review counts to maximize growth. Discove...

Send us Fan Mail The truth is, most dental teams don’t realize they’re saying the wrong things on the phone... and it’s costing them big time. We’re going to walk through 10 common things your team is probably saying—and then show you exactly how to fix it. Simple swaps, clear scripts, and no fluff. Just practical changes that help you book more patients and grow your practice. If you want your fr...

Send us Fan Mail Gary Bird reveals the best strategy for handling negative Google reviews and transforming them into a trust-building asset for your dental practice. Learn the step-by-step process to respond effectively, demonstrate professionalism, and show potential patients that you care. Discover how to acknowledge, empathize, and offer a solution in a way that boosts credibility and prevents...

Send us Fan Mail Today, I’m sharing a super helpful 6-page SOP that’ll make sure your office is ready to win at smile makeovers! This resource came straight from Dr. Jacob Berger Smile Makeover course—it’s packed with the same systems he uses to consistently get results. Want the SOP for free? Drop a comment below and I’ll send it your way. Also—stick around till the end of the show because I’ve g...

Send us Fan Mail Gary Bird breaks down exactly how long it takes to see a positive return on investment (ROI) with Google Ads and how much dentists should budget for marketing. Learn why ROI in dentistry is different from e-commerce, the biggest mistakes that kill your ad performance, and what factors—like phone answering, treatment coordination, and patient retention—impact your results. Whether...

Send us Fan Mail Gary Bird reveals the #1 reason dental offices struggle to grow, and it’s not what most dentists expect. Leadership is the biggest factor in scaling a successful dental practice, yet many dentists get stuck focusing solely on clinical work while neglecting their team’s development. Learn why strong leadership, accountability, and consistent training are essential for improving cas...

Send us Fan Mail Gary Bird breaks down how AI is changing dental marketing, from SEO and social media to phone answering and patient communication. Learn why AI won't revolutionize SEO overnight, how it can help optimize content creation, and where it's making the biggest impact—improving call handling and patient conversions. If you're wondering how to use AI for your dental practi...

Send us Fan Mail Did you know that *when* you run your Google Ads matters just as much as *how* you run them? Most dentists are wasting money simply because their ads are running at the wrong times, attracting the wrong type of patients. In this episode, we break down some simple yet powerful hacks to optimize your ad schedule and patient targeting. Connect with our Host Here ⤵️ Website: https://s...

Send us Fan Mail More and more companies are demanding employees return to the office full-time. Some are calling it a ‘domino effect’—one company makes the move, and others follow. Elon Musk is pushing for in-office work, Jamie Dimon is laying down the law at JPMorgan, and even companies like TikTok and Amazon are pulling employees back. So what does this shift mean for dental practices? Could it...

Send us Fan Mail DENTIST ASKED ME: "Any recommendations? I will start spending at least $500 on Facebook. I think the ROI is better on FB ads is better than the goggles ads. Do you have any episodes for good FB ads?"  What are your thoughts? Connect with our Host Here ⤵️ Gary Bird Owner of SMC National Website: https://smcnational.com/ Website: https://thegarybird.com _________ Join Gary...

Send us Fan Mail Most dentists think offering a discount is the same as running a strategic loss leader—but they couldn’t be more wrong.  Coupons and loss leaders are two completely different things, yet many practices treat them as one and the same.  Here’s the reality: coupons are just discounts—Think Groupon.  Loss leaders, on the other hand, are strategic pricing tools designed to bring in the...

Send us Fan Mail The One Simple Marketing Hack That Skyrocketed Their ROI (1300% Growth!) Most dental practices struggle to maximize their marketing ROI, but what if one simple change could drive massive results? In this episode, we break down how one practice went from 169% ROI to over 1300% ROI—and the best part? It’s an easy tweak that most dentists overlook. You'll learn: ✔ The three main...

Send us Fan Mail Do postcards still work for dental marketing? The answer is yes—but with some big caveats. In this episode, I’ll break down when postcards can be effective, why results can be unpredictable, and how competition in your area plays a huge role. Here’s what you’ll learn: ✅ Why postcards work well in some cases but fail in others ✅ How competition affects your postcard campaign resu...

Send us Fan Mail Do billboards still work for dental offices? A dentist recently asked me this, and in this episode, I break down the three scenarios where billboards can actually be effective—and the many ways they don’t work. If you’re a practice owner wondering whether billboards are worth the investment, this episode is for you. I’ll cover: ✅ Why billboards can work in small towns for low cos...

Send us Fan Mail Are your dental practices "doing well on paper" but not profitable? You're not alone! In this episode of Dental Marketing Goat, Gary Bird answers a question from a dentist struggling with this exact problem. They own two practices, look good from the outside, but aren't seeing the profits they expect. They want to go from 30 to 80 new patients per month and are...

Send us Fan Mail Scaling a fee-for-service (FFS) dental practice can be challenging, especially when it comes to attracting new patients. In this episode, we break down the key strategies that successful FFS practices use to drive patient growth and long-term sustainability. A dentist recently reached out with this question: "Any recommendations on how to scale marketing for an FFS office? Ge...

Send us Fan Mail The Dental Flywheel: The Secret to Massive Growth in Your Practice Ever wonder why some dental practices seem to explode with new patients while others struggle to grow? The answer lies in The Dental Flywheel—a proven system that creates unstoppable momentum for your practice. In this episode, we break down: ✔️ The 3 key stages of the Dental Flywheel: Attract, Engage, and Delight...

Send us Fan Mail Should This Dentist Cut Their Marketing Budget? A Common Dental Marketing Dilemma. A dentist reached out with a tough question: "I’m spending $2K–$4K a month on marketing, but my practice is mostly referral-based. Should I cut my budget? Would I be less busy if I stopped spending?" In this episode, we break down: * Why most dental practices rely heavily on referrals – an...

Send us Fan Mail Dentist Asks for Help! Struggling to Get Patients in a Low-Visibility Location Are you struggling to attract new patients to your dental practice despite using SEO, Google Ads, and social media? In this episode, we break down a real-life case of a dentist facing marketing challenges in a low-visibility medical building, surrounded by competition—including DSOs spending thousands o...

Send us Fan Mail How I Started in Phone Book Marketing (And the 4 M’s You Need to Win Today) Marketing a dental practice used to be as simple as running a phone book ad—but times have changed. In this episode, I share how I started in dental marketing with phone books (yes, really) and the critical lessons that still apply today. If you’re struggling with marketing, frustrated by slow growth, or u...

Send us Fan Mail Are you losing new patients because of how your front desk handles calls? In this episode of Dental Marketing Goat, host Gary Bird shares a powerful front desk scripting hack that can significantly boost your new patient numbers—without spending a penny more on marketing. Learn how simple changes to phone call scripts can transform your conversion rates. Gary walks you through:  ...