Dental Marketing Goat

Send us Fan Mail Gary Bird breaks down the six biggest dental growth myths that are stopping your practice from reaching its potential.  1. “There’s not enough new patients in my market.”  2. “Patients only care about insurance.”  3. “Patients can afford tx, but don’t prioritize it.”  4. “Marketing doesn’t work in my area.”  5. “My team can’t handle growth.”  6. “I didn’t convert the new patient b...

Send us Fan Mail In this episode, Gary Bird shares essential strategies on how to avoid the summer slump in dental practices. Learn proven dental growth tips, including how to analyze production dips, optimize phone processes, increase patient referrals, and leverage admin training days to boost summer production. Gary also covers how aligner days and strategic dental marketing can help fill sched...

Send us Fan Mail ➡️See the full case study here: https://smcnational.com/case-studies/southern-smiles 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Discover how Dr. Phi Pham rapidly scaled his dental startup by focusing on patient-first care, same-day emergency dentistry, and disciplined team performance. In this episode, we explore the proven strategies behind hi...

Send us Fan Mail In this episode, Gary Bird breaks down how one dentist skyrocketed from $219K to $456K in production in just 12 months. Discover proven dental growth strategies including building for expansion, improving dental case acceptance, scaling with associates, and tripling the dental marketing budget. Gary explains why mastering dental sales, patient financing, and adopting a true growth...

Send us Fan Mail Thinking of changing your dental practice name? In this episode, Gary Bird breaks down everything dentists need to consider before rebranding—from SEO strategy and local market fit to patient perception and future practice transitions. Learn how your dental practice name can impact local search rankings, attract the right patients, and set you up for scalable growth. Discover the...

Send us Fan Mail 2025 not looking too hot for your office? What if you could walk into 2026 with a real playbook in your hands? A clear, simple roadmap for: -Marketing that actually works -Hiring the right people at the right time -Delegating through smart systems -Growing your team without burning out That’s exactly what this show is about. Let’s stop guessing—and start growing. ➡️ Will one day c...

Send us Fan Mail   In this episode, Gary Bird shares a powerful dental SEO hack that helps practices rank higher for high-value niche keywords like “dental emergency,” “veneers,” and “dental implants.” This strategy requires zero technical skills and can dramatically boost your local search visibility. Learn how optimizing Google reviews with targeted keywords can drive more new patients to your d...

Send us Fan Mail Dental growth expert Gary Bird reveals one of the most overlooked mistakes that can silently kill your new patient flow—without showing up on any dashboard. This quick fix takes just 10 seconds but could save your dental practice thousands in wasted marketing dollars. Learn how a hidden double phone tree was causing a massive drop in leads and what you can do to avoid the same iss...

Send us Fan Mail This year on Dental Marketing Goat, Gary Bird brought game-changing strategies to help dental practices increase new patient growth, boost marketing ROI, and optimize operations. From mastering Google reviews and phone conversion to uncovering the biggest scheduling mistakes, we covered the most powerful ways to scale your practice. Discover the top dental marketing trends of 2025...

Send us Fan Mail You spend $4,000 a month on marketing. You get between 20 and 40 new patients every single month. Most of them stick around. On paper, it looks like everything’s working… But your practice never really grows. What’s going on? It’s not what you think. There’s a hidden reason a lot of dental offices hit this invisible ceiling. We call it the "growth trap," and once you kno...

Send us Fan Mail In today’s show, we’re talking about something that’s costing your practice time, money, and team morale—chasing the wrong patients. We’ll look at what really happens when your team is trained to push patients who were never going to say yes in the first place. You’ll hear why this backfires and how it actually burns out your staff and drains your energy. Then we’ll look at real d...

Send us Fan Mail ➡️See the full case study here: https://smcnational.com/case-studies/queen-city-dentistry/ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Discover how one dental practice doubled new patient numbers and achieved high ROI by mastering what really matters in dental marketing. In this episode, Gary Bird and Dr. Ian Alvey break down how quality leads,...

Send us Fan Mail In this episode, Gary Bird breaks down the proven strategies that helped multiple dental practices hit record-breaking Q1 growth and April production numbers. Discover how smarter dental marketing targeting, consistent front desk accountability, and boosting Google reviews can dramatically increase your new patient numbers and treatment acceptance. Gary also shares the right way t...

Send us Fan Mail In this episode, dental marketing expert Gary Bird explains why cutting your dental marketing budget can sometimes increase your ROI and improve new patient conversion rates. Learn how average treatment per first visit, team efficiency, and patient volume all play a critical role in your dental practice’s growth. Gary shares how to find your new patient sweet spot, avoid missed tr...

Send us Fan Mail In this episode, Gary Bird breaks down how one bad Google review can destroy your dental practice’s new patient flow—even if your marketing is working. Learn the real-life story of a thriving practice that saw a sudden drop in patients and how a single negative online review was the hidden culprit. Gary shares a proven step-by-step system for responding to negative reviews, protec...

Send us Fan Mail Are you generating dental leads but not seeing them turn into new patients? In this episode, Gary Bird shares a powerful 4-point checklist every dental practice needs to convert more leads and boost patient acquisition. Learn how to identify whether your problem is poor dental marketing or broken front office operations. We’ll cover lead follow-up, call handling, form tracking, ap...

Send us Fan Mail Want to grow your dental practice with more new patients but feel stuck? In this episode, Gary Bird breaks down the top three operational systems that every dental office must optimize to support true dental growth. Learn how phone coverage, schedule availability, and same-day treatment systems directly impact your ability to attract and retain patients. Avoid the costly mistake o...

Send us Fan Mail Most offices don’t realize they’re in trouble until it’s too late. It usually starts small — a budget cut to marketing. At first, nothing seems wrong. Then, the phones slow down. Leads dry up. The front office panics. New patients drop. Production dips.  Now you’re scrambling, trying to fix something that broke months ago. The real problem? You’re chasing lagging numbers instead o...

Send us Fan Mail What if your biggest strength is also what’s holding your dental practice back? In this episode, Gary Bird explores how dentists' greatest superpowers—like perfectionism, empathy, independence, and competitiveness—can become major roadblocks to growth. Learn how to shift your mindset from clinical excellence to business scalability using proven leadership and entrepreneurial...

Send us Fan Mail Growth is not easy. If it were, everyone would be doing it. It's especially hard in dental because dentists are busy doing dentistry, and growth becomes a side project. In today's episode, Gary Bird will give you an easy checklist to start growing right away with as little time investment from yourself as possible. Connect with our Host Here ⤵️ Website: https://smcnation...

Send us Fan Mail In this episode, Gary Bird tackles one of the most common questions in dental business growth: Should dentists outsource their marketing or keep it in-house?  Learn how to decide what tasks to delegate based on your unique strengths, and how strategic outsourcing can accelerate dental practice growth. Gary breaks down a simple framework to help dentists determine whether to outsou...

Send us Fan Mail In this episode, Gary Bird reveals how one small hiring decision helped a dental practice boost collections by $10,000 a day. Learn how the right front desk or treatment coordinator hire can dramatically increase dental case acceptance and production. Discover why staffing and leadership are key to sustainable dental practice growth. If you're struggling to grow your dental b...

Send us Fan Mail  In this episode, Gary Bird shares actionable marketing strategies for new dental practices in rural markets. Learn how to grow your dental practice fast with tips on upgrading your office, improving your dental website, and boosting your Google reviews. Discover how to rank higher on Google by setting up your Google My Business the right way. If you're starting a dental prac...

Send us Fan Mail Thinking about opening a second dental practice? In this episode, Gary Bird breaks down what every dentist must consider before scaling their dental business. Learn why your second practice often fails without the right systems, leadership, and profitability strategies in place. Discover how to optimize time, retain top talent, and master multi-location growth. This free training,...

Send us Fan Mail You opened your practice because you wanted freedom.  Freedom with your time. Freedom with your money. Freedom to treat patients how you wanted to. But somewhere along the way, that dream flipped. Now you feel trapped. You're the first one in the office and the last one to leave. You’re answering questions from the front desk, fixing broken systems, double-checking treatment...