Gary Bird

Dental Marketing Goat

Business EN ↓ 286 episodes

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice. Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive. Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

Author

Gary Bird

Category

Business

Podcast website

dentalmarketinggoat.com

Latest episode

Jul 8, 2026

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Episodes

#284 Why We Charge 2X Our Competition 08.07.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists aren't losing money because they spend too little on marketing. They're losing money because they're paying for websites, SEO, and ads instead of buying predictable new patie...

#283 40% to 74% Conversion: Why We Switched AI Receptionists 01.07.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists assume an AI receptionist is either working or not working. The reality is that not all AI platforms perform the same. In this episode of Dental Marketing Goat, Gary Bird sits down with Dr....

#282 One AI-Scheduled Patient Paid for the Entire Year 29.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ What happens when your practice stops sending missed calls to voicemail? In this episode, Dr. Shane Wingler shares how his practice implemented an AI Receptionist and what happened next. Over a five-mont...

#281 How a $39 Patient Special Boosted New Patient Conversion and Treatment Acceptance 26.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖ Dentists don’t realize how many new patients they’re losing before the front desk ever picks up the phone. In this episode, Gary Bird sits down with Dr. Jancy Parkerson to break down how her practice boo...

#280 5 Ways AI Helped This Practice Grow 22.06.2026

Send us Fan Mail 🚀Free Resource: https://dentalmarketinggoat.com/resources/the-dental-practice-ai-operating-system/ 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖ Most dental practices don’t realize how many new patients they’re losing to missed calls. In this episo...

#279 AI Slop Is Destroying Your Marketing 19.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists are using AI the wrong way, and it may be hurting their marketing more than helping it. In this episode, Gary Bird breaks down why AI-generated marketing content, graphics, website copy, an...

#278 Negativity Gets 13x the Clicks as Positivity 15.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖ Most dentists think a negative Google review hurts their growth. The reality is that negative content gets about 13x as much attention as positive content, which creates an opportunity if you know how to...

#277 The Reason General Dentistry Mathematically Doesn't Make Sense in 2026 12.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4vuWz6v 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/43lY2Ai ➖➖➖➖ If you're running a pre-COVID model, the math doesn't add up. Here's why it used to be easier pre-2020: • Fewer people were marketing. • Easier to drive new patients. • People had more mon...

#272 15 New Patients per Month from AI Receptionist 11.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Dentists don’t realize their missed calls are quietly killing new‑patient growth. In this episode, Gary Bird breaks down how a Walnut Creek practice used an AI receptionist to book 12 of 13 missed new‑pa...

#276 I GOT A 1-STAR REVIEW 08.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ A small group of dentists may be doing more damage to the profession than anyone realizes. In this episode, Gary breaks down how just 20–30 highly negative people can dominate online communities with cri...

#275 The 5–10% Ruining Dental Communities 05.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ A small group of dentists may be creating a much bigger problem than anyone realizes. After posting online for more than 5.5 years, Gary has noticed the same pattern over and over: roughly 5–10% of the d...

#274 Google Just Killed AI Search (Most Marketing Companies are Lying to You About it) 03.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Marketing companies are selling AI SEO services that Google literally says you don’t need. In this episode, Gary Bird breaks down Google’s latest AI search guidance, the 5 biggest SEO myths dentists shou...

#273 "I Can't Afford Dental Marketing" 01.06.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists say they can’t afford marketing. The real issue is that they can’t afford to market. In this solo Dental Marketing Goat episode, Gary Bird breaks down how dental practices should think abou...

#271 How They Got 800% ROI in Dentistry 27.05.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dental offices are losing thousands in production because missed calls, overloaded front desks, and bad systems quietly kill new patient growth. In this episode, Gary Bird sits down with Dr. Ben and...

#270 I Built an AI that Books Patients While I Sleep 25.05.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dental offices are losing new patients before they ever book an appointment. Gary Bird breaks down how AI receptionists are converting 70–80% of new patient calls while the average dental office mis...

#268 Want to grow? Start with Outcomes! 18.05.2026

Send us Fan Mail 🚀 Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2   🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ If you want to grow, start with the outcomes. If you want to grow, don’t focus on marketing. Focus on outcomes. What outcomes do you desire to have in the next 90 days, 6 months, 12 months? Start buil...

3rd-Anniversary Episode: The 11 Systems that Actually Grow Practices 15.05.2026

Send us Fan Mail 📥Resource Download: https://dentalmarketinggoat.com/resources/11-systems-behind-dental-practice-growth/ 🚀Check out our new Dental AI Receptionist! It schedules better than humans:  https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Dentists don’t realize the real reason their practice isn’t growing until it’s too late. Missed c...

#267 Taking the Good & the Bad of Growth 11.05.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/3QDJCbH 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/49oJXVS ➖➖➖➖ Most dentists want growth until the criticism starts showing up. More visibility, more patients, and more marketing also bring negative reviews, angry comments, and resistance from people who don’t under...

#266 ZocDoc is Renting You Your Patients 04.05.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.ly/Q04dJ5y00 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/49oJXVS ➖➖➖➖ Most dentists don’t realize they’re renting patients from Zocdoc instead of building long-term patient loyalty. In this episode, Gary Bird breaks down the hidden risks of Zocdoc, why 50% of patients m...

#265 Should You Be Doing LSA Ads as a Practice Owner? 01.05.2026

Send us Fan Mail 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 ➖➖➖➖ Most dentists think Local Service Ads are a shortcut to cheap new patients but the leads often fall apart fast. In this episode, Gary Bird breaks down why LSAs can go from 20 leads to 2, how Google doubl...

#263 The 12-Step Drop Insurance Playbook (No More Theory) 27.04.2026

Send us Fan Mail  🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize insurance write-offs are quietly killing their profitability and growth. In this episode, Gary Bird breaks down a proven 12-step system to drop PPO plans the right way, witho...

#262 How to Dominate a Market Where Every Block Has a Dental Office 24.04.2026

Send us Fan Mail 📥 Competitive Analysis: https://hubs.la/Q04dlcnG0 🚀Dental AI Receptionist: https://hubs.la/Q04dl7Cd0 📥 Ghost Schedule Resource: https://hubs.la/Q04dlkny0 🚀Grow Your Practice with Cherry Payment Plans: https://hubs.la/Q04d1FTz0 ➖➖➖➖ Three dental offices in the same strip mall. Two across the street. Sound familiar? A dentist in North Dallas asked this, and if you're in...

#261 We Changed ONE Thing and Growth Happened! 22.04.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize their marketing is losing money because of one small mistake in their offer. In this episode, Gary Bird breaks down a real SMC case study in which a simple $50 pricing change...

#260 Out of Network on the Phone: The Script that Converts 20.04.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize they’re losing up to 100% of out-of-network patients before they ever step into the office.  In this episode, Gary Bird breaks down the exact phone conversion system your fron...

#259 This is What Separates $1.5M from $3M Dental Office 17.04.2026

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize they’re missing 35% of new patient calls and losing half of the rest on the phone. In this episode, Gary Bird breaks down the exact systems behind scaling from $1M to $3M, inc...

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