Gary Bird

Dental Marketing Goat

Business EN ↓ 286 episodes

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice. Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive. Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

Author

Gary Bird

Category

Business

Podcast website

dentalmarketinggoat.com

Latest episode

Jul 8, 2026

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Episodes

#61 #1 Hack to Patient Financing 18.03.2024

Send us Fan Mail Dee Fischer, CEO of Fischer’s Professional Group, talks with Gary about how big DSOs are evolving in 2024, why boosting internal capacity can create more powerful revenue growth than adding locations, and how you can get smarter about using patient financing to close cases. Connect with our Guest: Dee Fischer Founder and CEO at Fischer Professional Group Website: https://fischersp...

#60 #1 Reason Your Dental Team Quit 11.03.2024

Send us Fan Mail Practice owner Dr. Sarah Belderes joins Gary to talk about why building a great team is the key to growing your practice, how dentists can improve as leaders, and why restraint is such a big part of successful leadership. Connect with our Guest: Dr. Sarah Belderes  Dentist at Sarah Belderes DDS Website: https://www.sarahbelderesdds.com/ 📧 Get smarter using FREE custom practice gr...

#59 How to Excel in a Saturated Dental Market 04.03.2024

Send us Fan Mail Dr. Patrick Anghel, owner of Ranch Plaza Dental Group, tells Gary about how he’s continued to generate growth even in a saturated market, how he identifies high-quality patient leads, and why cold-calling can be a powerful marketing tool even in dental. Connect with our Guest: Dr. Patrick Anghel  Practice Owner at Ranch Plaza Dental Group Instagram: https://www.instagram.com/pat.t...

#58 3 Reasons Your Education is WRECKING Your Marketing 26.02.2024

Send us Fan Mail Dr. Tarun Agarwal, founder and CEO of 3D Dentists, joins Gary to talk about why case acceptance, technology, clinical skill level, and personal branding are the four key factors that help dentists grow their practices. Connect with our Guest: Dr. Tarun Agarwal Founder & CEO of 3D Dentists Website: https://3d-dentists.com/ 📧 Get smarter using FREE custom practice growth maps....

#57 Are Boomerang Employees Good for Dental? 19.02.2024

Send us Fan Mail Ted Kozel, SMC’s VP of sales, joins Gary to talk about why some employees come back to a company after leaving, how dentists can avoid burning bridges with former employees, and how to decide if a company culture is right for you. Connect with our Guest: Ted Kozel Vice-President of Sales at SMC National Website: https://smcnational.com/ 📧 Get smarter using FREE custom practice gr...

#56 If I were to Start a DSO in 2024, This is What I'd Do 12.02.2024

Send us Fan Mail Revolutionary Tribes founder Jodi Evans joins Gary to talk about what she’s learned after starting a DSO, where she sees the growth opportunities for new DSOs today, and why everybody wins when dentists focus on working with the type of patient they most love to see. Connect with our Guest: Jodi Evans Founder and CEO of Revolutionary Tribes Website: https://www.revtribes.com/ 📧 G...

#55 EASILY Automate Your Dental Operations 05.02.2024

Send us Fan Mail Axle founder Pedro Becker joins Gary to talk about what factors dentists should consider when choosing their tech stack, how to use automation to generate growth, and where dental software is headed next. Connect with our Guest: Pedro Becker CEO and Founder of AXLE Website: meetaxle.com 📧 Get smarter using FREE custom practice growth maps. Visit➡️ https://maps.smcnational.com to...

#54 Cris Duval - How to Promote Wellness in Your Dental Practice 29.01.2024

Send us Fan Mail Cris Duval, CEO of The LifeGuard Approach, talks with Gary about why dentists should promote wellness rather than only treat sickness, what led her to this radical shift in perspective, and how you can take the same approach in your own practice. Connect with our Guest: Website: https://www.thelifeguardapproach.com/📧Get smarter using FREE custom practice growth maps. Visit➡️https...

#53 Dee Fischer - This is What Works with Dental in 2024 22.01.2024

Send us Fan Mail Dee Fischer of Fischer’s Professional Group stops by to talk with Gary about how your old business assumptions may no longer be true, why you should invest more in patient loyalty, and why practices need to think local to succeed in 2024.Connect with our Guest: Website: https://fischerspro.com/📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.co...

#52 SMC National - Growth Hacks for Dentists 15.01.2024

Send us Fan Mail SMC’s Channan Cassella and Kristen Wasilewski join Gary to talk about why your operations and patient conversion will make or break your marketing, how most practices can improve both, and why you should join their free Zoom Q&A to get help solving your top growth challenges. Connect with our Guest: Website: https://smcnational.com/Visit➡️https://go.smcnational.com/officehours...

#51 Kristen Wasilewski - How to Win with Free Marketing 08.01.2024

Send us Fan Mail Kristen Wasilewski, SMC’s internal marketing specialist, joins Gary to talk about how patient reviews and referrals create such cost-effective growth, plus how to generate more of each and why doing so makes your paid marketing perform better too. Connect with our Guest: Website: https://smcnational.com/📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcn...

#50 Dr. Tarryn MacCarthy - How to Center Creativity in Your Company 01.01.2024

Send us Fan Mail Dr. Tarryn MacCarthy, CEO of The Business of Happiness Transformational Mindset Coaching, joins Gary to discuss why calm is the key to growth, how to change your scarcity mindset to embrace creativity, and why this all matters so much for dentists. Connect with our Guest:Website: https://www.thebizofhappiness.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playboo...

#49 Channan Cassella - How Your Dentistry Can Grow Exponentially 27.12.2023

Send us Fan Mail Channan Cassella, SMC’s communications coach, joins Gary to talk about why phone conversion is the biggest growth opportunity for most practices, plus how tools like the right scripting can help you turn 80 percent of your new patient phone calls into scheduled appointments. Connect with our Guest:Website: https://smcnational.com📧Be among the FIRST 100 registrants to enjoy FREE a...

#48 Dr. Jason Auerbach - This is the Way You Should Be Marketing 18.12.2023

Send us Fan Mail Dr. Jason Auerbach, founder of Riverside Oral Surgery, talks with Gary about creating an ideal patient journey, why he came to embrace social media, and why good marketing is all about relationships. Connect with our Guest:Website: https://riversideoralsurgery.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practic...

#47 April Lowry - How to Run Your Dental Practice with ONE Software 11.12.2023

Send us Fan Mail April Lowry, founder of Ora Dental, shares what happened when she partnered with PracticeTek to build a new cloud-based PMS, why making the ultimate dental platform is such a challenge for developers, and how her business stacks up against the competition. Connect with our Guest:Website: https://oradental.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook fo...

#46 Minal Sampat - Scale Your Dental Marketing the RIGHT Way 04.12.2023

Send us Fan Mail Minal Sampat, founder of Minal Sampat LLC, joins Gary to talk about how dental groups and emerging DSOs can benefit from social media even as they scale up, how to create great in-office content, and what to look for when partnering with local influencers. Connect with our Guest:Website: https://minalsampat.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook...

#45 Melinda Heryford - The #1 Tool Dentists Use to Grow Their Practice 28.11.2023

Send us Fan Mail Melinda Heryford, founder of Practice Management Consulting, joins Gary to talk about why so many dentists struggle to grow, how setting the right KPIs is the key to achieving bigger goals, and what it takes to build a strong dental leadership team. Connect with our Guest:Website: https://practicemanagementconsulting.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the...

#44 Paul Gruensfelder - Perfectionism is Ruining Your Dental Practice 20.11.2023

Send us Fan Mail Paul Gruensfelder, VP of marketing for Select Dental Management, shares why practices need to focus on the patient journey as a whole, why more dentists should embrace email marketing, and how to start building your practice tech stack. Connect with our Guest:Website: https://selectdentalmanagement.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boost...

#43 Jack Meyers - Everything Dentists Need to Know to Crush this 4th Quarter 13.11.2023

Send us Fan Mail SMC’s director of marketing, Jack Meyers, returns to the show to talk about why many practices experienced a noticeable slowdown during Q4, plus how ambitious dentists can capitalize on their competitors closing their doors for the holidays. Connect with our Guest:Website: https://smcnational.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting cl...

#42 Teresa Duncan - Don't Give Up on this Marketing Strategy 06.11.2023

Send us Fan Mail Teresa Duncan, president of Odyssey Management, talks with Gary about why internal marketing is making a comeback, how tactics like doctor follow-up calls generate more referrals, and why more dentists are moving out of network with insurance. Connect with our Guest:Website: https://www.odysseymgmt.com/ Insurance Course Now Available, Use Promo Code: SMC at checkout to save: ➡️htt...

#41 Dr. Ingrid Murra - Are Smile Direct Clubs the Future? 30.10.2023

Send us Fan Mail Dr. Ingrid Murra, founder and CEO of Two Front, talks with Gary about why clear aligners are a massive growth opportunity for dentists, plus how her company helps make it simple for GPs to offer aligners to their patients. Connect with our Guest:Website: https://www.mytwofront.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner case...

#40 Lindsey Holt - How to Mass Expand to a DSO QUICKLY 23.10.2023

Send us Fan Mail Lindsey Holt, marketing director at Singing River Dental Partners, talks about how she helped grow her DSO from one location to 10 in just five years, plus the advantages of sticking with a single brand and how to add de novos into the mix. Connect with our Guest:Website: https://www.srdentalpartners.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boo...

#39 Dr. Len Tau - Google Reviews - A Complete Breakdown 16.10.2023

Send us Fan Mail Birdeye’s Dr. Len Tau joins Gary to talk about why dentists will struggle to succeed without enough Google reviews, why incentivizing your team is the best way to get more, and Google vs. Yelp. Connect with our Guest:Website: https://birdeye.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE...

#38 Alyssa Bromley - This Process Will Guarantee You 5-Star Reviews 12.10.2023

Send us Fan Mail Alyssa Bromley, marketing coordinator at South County Smiles, takes Gary on a deep dive into the new patient journey, including how to build rapport, how to make a smooth clinical handoff, and where you might want to add automation. Connect with our Guest:Website: https://smilesri.com/join-our-team/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting...

#37 Theresa Yanicak - 1 Step to Cover When Hiring Dental Execs 02.10.2023

Send us Fan Mail Building out the C-suite for your DSO? Theresa Yanicak, the dental executive sales recruiter at Paige Mead Recruiting, joins Gary to share why culture is the most important quality to look for when recruiting top dental executives — plus how to quantify it and hire folks that fit. Connect with our Guest:Website: https://paigemeadrecruiting.com/📧Send in any of your questions about...

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