Gary Bird
Dental Marketing Goat
Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice. Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive. Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.
Author
Gary Bird
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
#36 Dr. David Janash - How to Standout in NYC as a DSO 25.09.2023 26:07
Send us Fan Mail Dr. David Janash, CEO of Underbite Dental Management, shares how his strategy of investing in people over processes has helped him build an emerging DSO in one of the most competitive markets in the country — New York City. Connect with our Guest:Website: https://www.myunderbite.com/📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️...
#35 Tanner Applegate - This Tool Just Changed the Dental Industry 18.09.2023 8:14
Send us Fan Mail The 2nd annual Dental Marketing Manager Bootcamp is just 2 months away! Unify founder Tanner Applegate joins Gary to talk about how data, tech, and AI are changing dental — and how he’ll share more on this at Bootcamp. In this podcast episode, we discuss our Dental Marketing Manager Bootcamp, initially slated as an in-person live event on October 19-21st. However, we want to infor...
#34 Greg Essenmacher - How to Add Full-Arch to Your GP Practice 12.09.2023 9:44
Send us Fan Mail Greg Essenmacher of GnA Consult explains some of the keys that general dentists who want to add full-arch to their practices need to understand in order to succeed. In this podcast episode, we discuss our Dental Marketing Manager Bootcamp, initially slated as an in-person live event on October 19-21st. However, we want to inform our listeners that we have made the decision to tran...
#33 J.W. Oliver Jr - The CORRECT Way to Outsource Your Team (and Not Lose Quality) 05.09.2023 11:52
Send us Fan Mail Support DDS managing partner J.W. Oliver Jr. joins Gary to talk about how you can use outsourcing to elevate your team and stop missing new patient phone calls — plus what he’s going to share at the coming Dental Marketing Manager Bootcamp. Connect with our Guest:Website: https://supportdds.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️de...
#32 Dee Fischer - Is There a Bootcamp for Dental Marketing Managers? 28.08.2023 9:10
Send us Fan Mail It’s almost Bootcamp season again! Dee Fischer returns to talk about why internal marketing is going to crucial tool for practice leaders over the next year — plus why October’s Dental Marketing Manager Bootcamp is just the place to hone your skills. Connect with our Guest:Website: https://fischerspro.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered mo...
#31 Inspired Hygiene - How to Hire and Retain the Best Hygienists 21.08.2023 46:58
Send us Fan Mail Rachel Wall, CEO of Inspired Hygiene, returns to the show along with operations director Jennifer Steadman to go deep into the weeds on exactly how you can attract, motivate, and retain top hygienists — even in a highly competitive market. Connect with our Guests:Website: https://www.inspiredhygiene.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered mont...
#30 Brandi Williams - One Secret Action that Will Get You More Dental Clients 14.08.2023 14:16
Send us Fan Mail Brandi Williams, vice president of growth at Catalyst Dental Allies, shares one specific tactic her DSO uses to blow patients' minds and generate referrals — plus what she’s learned about building strong relationships between DSOs, providers, and patients. Connect with our Guest:Website: https://catalystdds.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marke...
#29 Jack Meyers - How to Overcome “Sucktember” in Dental 07.08.2023 11:35
Send us Fan Mail Most dental practices see a big dip in revenue every September. SMC’s director of marketing, Jack Meyers, returns to the show to share why — plus 3 specific tactics you can use to solve the problem. Connect with our Guest:Website: https://smcnational.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click htt...
#28 Rachel Wall - This Small Trick for Dentists to Get More Done (and Faster) 31.07.2023 15:53
Send us Fan Mail Rachel Wall, CEO of Inspired Hygiene, stops by to let Gary in on why the top 5 percent of dentists make their hygienist's diagnostic partners — and how that drives long-term recurring revenue for a practice. Connect with our Guest:Website: https://www.inspiredhygiene.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest grow...
#27 Dr. Jan Jaffer - How to Generate 50+ Patients EVERY Month on Autopilot 24.07.2023 23:48
Send us Fan Mail TREC Dental CEO Dr. Jan Jaffer tells Gary how his team generates 40-60 new patients every month for each of his 18 locations — while barely spending a dime on marketing. Connect with our Guest:Website: https://trecdental.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up no...
#26 Alec Goldman - How To Beat Your Competition as a Dental Practice 17.07.2023 20:39
Send us Fan Mail Alec Goldman, head of branding at NexHealth, shares his thoughts on why so many dentists struggle to distinguish their practices from the competition — and how smart practice leaders can do better. Connect with our Guest:Website: https://www.nexhealth.com/s📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click h...
#25 Alaina Niemerg - How You Can Add 10 Appointments Each Week INSTANTLY 10.07.2023 13:14
Send us Fan Mail Alaina Niemerg, Director of Client Experience at SMC, shares what she learned while working with Heartland Dental as they grew from 150 locations to over 1,500, plus a specific tactic you can use to add 10-20 new appointment slots into your schedule each week without hiring more people. Connect with our Guest:Website: https://smcnational.com/ Learn how top dental marketers are sol...
#24 Dr. Himesh Kana - One SIMPLE Trick to Turn New Customers into Long-term Patients 05.07.2023 17:51
Send us Fan Mail Dr. Himesh Kana, managing partner, and chief medical officer at Dental Depot DFW, shares how his dental group is navigating post-covid hiring challenges, plus why focusing on patient experience is essential to his growth strategy. Connect with our Guest:Website: https://dentaldepotdfw.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing pla...
#23 Lori Mixon - EXACTLY How to Solve Same Day Cancellations (Easier Than You Think) 26.06.2023 19:20
Send us Fan Mail Lori Mixon, vice president of marketing at Peak Dental Services, opens up about the game-changing strategy she’s used to almost eliminate same-day cancellations while generating 2200 patients each month. Connect with our Guest:Website: https://peakdentalservices.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational....
#22 Joshua Scott - How To Build a Successful Dental Brand in 2023 20.06.2023 25:12
Send us Fan Mail Joshua Scott, CEO of the dental marketing company Studio EightyEight, breaks down three essential elements of a brand that every practice owner should know: visual, verbal, and values. Connect with our Guest:Website: https://s8e8.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/
#21 Dee Fischer - What’s The Voice of Your Dental Office 12.06.2023 20:35
Send us Fan Mail Fischer’s Professional Group founder Dee Fischer returns to the show to talk about why branding is essential to practice growth, share fresh tactics you can use to boost internal marketing and referrals and give you a new way to measure profitability per doctor. Connect with our Guest:Website: https://fischerspro.com/Upcoming events: https://smcnational.com/events/Need new patient...
#20 Almarie Burch - One Phone Scripting Shift Can Multiply Your Growth 05.06.2023 18:33
Send us Fan Mail Almarie Burch, director of client success at Patient Prism, joins Gary to talk about how offices can improve their scheduling strategies, which questions you don’t want to answer over the phone, and why all of us in the industry should take the time to remember the value of human to human connection. Connect with our Guest:Website: https://www.patientprism.com/Upcoming events: htt...
#19 Jack Meyers - You Need to Embrace Virtual Consults 30.05.2023 12:36
Send us Fan Mail Jack Meyers, director of marketing at SMC, gives the rundown on why dentists who want more clear aligner patients should embrace virtual consults, plus where things stand today with dental and Google’s Local Service Ads. Connect with our Guest:Website: https://smcnational.com/ Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://s...
#18 Dr. Dipesh Patel - How to Get Hundreds of Google Reviews for Your Practice 22.05.2023 21:28
Send us Fan Mail Blueprint Smiles CEO Dr. Dipesh Patel joins Gary to talk about how he got hundreds of Google reviews for his DSO, plus how to think about your practice growth strategy and create scheduling that allows you to see patients within 48 hours. Connect with our Guest:Website: https://blueprintsmiles.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your mark...
#07 Kaitlyn Kiedrowski - How to Boost Your Results Using Outside Vendors 15.05.2023 23:48
Send us Fan Mail Kaitlyn Kiedrowski, director of marketing at Henritze Dental Group, talks about generating hundreds of patients each month for her nine-practice DSO, using geofencing to track new patient growth over time, and how she collaborates with outside vendors to boost her results. Website: https://www.henritzedental.com/LinkedIn: https://www.linkedin.com/company/henritze-dental-group/Say...
#17 Dr. Michael Travis - Generate 15 New Patients a Day Using Same-Day Service 15.05.2023 17:55
Send us Fan Mail Dr. Michael Travis, owner of Pine Lawn Dental, talks about why he’s built his practice around emergency, same-day dentistry, how he’s generating 15 new patients a day largely through word-of-mouth, and what kind of systems he’s set up to maintain that level of patient volume. Website: https://www.pinelawndental.com/LinkedIn: https://www.linkedin.com/company/pine-lawn-dental-groupS...
#08 Sasha Tapie - He Reduced 'No-Shows' with One Trick 15.05.2023 33:39
Send us Fan Mail Sasha Tapie, CEO of TLC Dental, tells Gary how his six-location group has grown from seeing 250 patients a week to roughly 1100, how he and his team have tackled the problem of patients who schedule and then don’t show up, and why doctors reaching out before an appointment is key to building long-term patient relationships. Website: https://www.tlcdental.com/LinkedIn: https://www....
#09 Dr. Robert Morrison - Moving From Dentist to CEO and How to Acquire More Locations 15.05.2023 33:26
Send us Fan Mail Dr. Robert Morrison, CEO of Morrison Dental Group, shares his path from solo practice owner to running 10 locations, what he looks for when he’s thinking about buying a new practice, and how he’s managed the transition from working dentist to CEO.Website: https://morrisondentalgroup.com/LinkedIn: https://www.linkedin.com/company/morrison-dental-group/Say hello to Robert! LinkedIn:...
#10 Greg Pellegrom - Simplify Your Practice Using Virtual Consults 15.05.2023 23:36
Send us Fan Mail SmileSnap CEO Greg Pellegrom shares insights on how practices can use virtual consults to generate more new ortho or cosmetic patients, why this approach is especially appealing to Millennials and Gen Z, and why the biggest mistake a practice can make is not quickly getting back to a new patient inquiry. Website: https://www.smilesnap.com/LinkedIn: https://www.linkedin.com/company...
#11 Dr. Kari Cunningham - Delivering High-Impact Care to Communities in Need 15.05.2023 23:11
Send us Fan Mail Dr. Kari Cunningham tells Gary about why she chose to open her pediatric practice in an underserved community, how she’s grown her patient base by partnering with local schools to offer preventative care during in-school visits, and why dentists should strive to give each patient the kind of memorable experience they’ll want to share with their friends. Website: https://pantherped...
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