BDEX

Deconstructing Data

Business EN ↓ 193 episodes

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Author

BDEX

Category

Business

Podcast website

www.bdex.com

Latest episode

Jul 10, 2026

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Episodes

Authentic Experiences Driving Zero-Party Data with special guest Pasha Irshad. Episode 18 10.10.2022

In this episode, we sit down with Pasha Irshad - CoFounder of Shape and Scale.  Topics include: Collecting zero-party data with authentic experiences, B2B vs B2C in building trust with buyers, the challenges of marketing globally, and so much more!

Building Ad Audiences in a Third-Party Cookieless World with special guest Michael Steele. Episode 17 10.10.2022

In this episode, we sit down with Michael Steele - CEO of FlyWheel.  Topics discussed include: Building Ad Audiences, Cookie Depreciation, the Future of Data in Advertising, and so much more!

Infusing Editorial Instinct and Data to Create Storytelling with special guest David Whiting. Episode 16 02.10.2022

In this episode, we chat with David Whiting - General Manager and U.S. Lead of CommsTech Solutions at Edelman. Topics include: Communications functions with marketing teams as it relates to data and analytics, mistakes in integrated communications, the future of data in communications, and so much more!

The Art of Data Precision and Reducing Noise in Political Campaigns with special guest Nina Wornhoff. Episode 15 02.10.2022

In this episode, we chat with Nina Wornhoff - Senior Data Scientist at Change Research.  Topics include: Building predictive models and customized data analysis, how political campaigns collect and analyze quality data while reducing poor data, targeting in paid media campaigns, and more!

Winning without Third-Party Cookies and SEO Strategies with special guest Ruth Burr Ready. Episode 14 02.10.2022

In this episode, we chat with Ruth Barr Ready, CEO of Upbuild, about marketing strategies wthout the use of 3rd party cookies, strategies for SEO, and data points in optimizing websites. 

Challenges Brands Face Today with Respect to first-Party Data with special guest Camela Thompson. Episode 13 09.09.2022

In this episode, we sit down with Camela Thompson - VP of Marketing at CaliberMind.  Topics include:  how her experience in revenue operations influenced her approach to marketing, challenges with first-party data, building identity graphs, and more!

Accurate Targeting and Product User Data Depreciation with special guest Matthew Barnett. Episode 12 09.09.2022

In this episode, we sit down with Matthew Barnett - CEO/Founder of Bonjoro.  Topics include: product user data depreciation, targeting with accuracy, mistakes with data storage, and so much more.

Data-based Audience Building with special guests Gabe Fabius and Joshua Dern. Episode 11 19.08.2022

In this episode, we sit down with Gabe Fabius and Joshua Dern - COO and CEO of Pickaxe.  Topics include GTM strategies, using data to improve the ad experience, the future of marketing and advertising, and so much more!

Evan Chaisson - VP of Product at Written Word Media 05.08.2022

In this episode, Evan Chaisson goes over using customer data to create better products, machine learning algorithms, building audiences, and so much more.

Jesse Ouellette - Founder and CEO of Lead Magic 22.07.2022

In this episode, Jesse Ouellette talks about scaling marketing email campaigns and outreach, identity resolution improving first-party data, what B2B marketing can learn from B2C, and more.

Chris Daly - President and CMO at TBG Marketing 08.07.2022

In this episode, we sit down and chat with Chris Daly.  Chris Daly is the president and CMO at TBG Marketing.  Chris shares with the audience how he got into marketing, the collection of first-party data, the importance of speed in scaling operations, identifying customers across mediums, and more.

Daniel Pages Chacon - Data and Software Engineer at BDEX 26.06.2022

In this episode, we chat with Daniel Pages Chacon.  Daniel breaks down for the audience his love of data and engineering, the impact of identity resolution, how to properly target your audience, and more.

Vitaly Kovrigin - Software Engineer at BDEX 17.06.2022

In this episode, we interview Vitaly Kovrigin and discuss combining the arts with education, his love of math and software development, using analytics in marketing, and understanding your target audience.

Fariba Zamaniyan - Vice President at Xperi Corporation 04.06.2022

In this episode, Fariba shares her story and background and we discuss the creative of advertising, reaching consumers through content creation, programmatic advertising, and more.

Hector Cen - Data Engineer at BDEX 30.05.2022

In this episode, we interview Hector Cen, a data engineer at BDEX, and chat about his passion for software development, his role in the success of BDEX, and the accuracy of data for customer targeting.

David Wellborn - Chief Technology Officer at BDEX 22.05.2022

In this episode, we discuss David's experience in early start-ups, his love for playing the trumpet, and the problems solved by enriching data.

Michael Aronov - Cofounder of BDEX 06.05.2022

In this episode, we interview the co-founder of BDEX Michael Aronov. We discuss his experiences in immigrating to the US and being an entrepreneur of multiple businesses along with the creation of OMNI IQ.

David Finkelstein 28.04.2022

In this episode, we interview David Finkelstein - the founder of BDEX.  We cover David's experience with creating successful businesses, his vision in starting BDEX, and the importance of data in marketing and advertising.

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