Deconstructing Data

Nihal Advani is a game changer in the world of consumer insights, having received recognition as the #1 fastest growing company in Illinois and the #1 fastest growing software company in the Midwest by both Inc. 5000 and Financial Times.    As the founder and CEO of QualSights, Nihal's background in tech and expertise in AI has enabled him to deliver unparalleled solutions to businesses...

Get ready for a thrilling episode of Deconstructing Data, where we welcome one of the most dynamic leaders in the tech world!    Veronica Buitron, CEO and Co-Founder at Chassis, is changing the game in the tech industry and leading the charge for diversity and inclusivity. As a seasoned expert in the field, Veronica has built a company that specializes in digital marketing automation, he...

Bob Audet is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.    He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabil...

Disruptur.co puts sales, marketing and customer success together, so you don’t have too.   #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.   Utilising this framework, Adem Manderovic, this week's guest, built ecosystems for Done for you clients, removing the requirement for marketing, new business and key ac...

Join David and Jessie as they interview Gina (AKA ChatGPT).   With text-to-voice software, Gina (aka ChatGPT) is able to be answer interview questions on Deconstructing Data.   We asked Gina all about herself and her capabilities.   You won't want to miss this fun.  

Are you ready to learn from one of the most promising entrepreneurs in Israel? Look no further!   This week, Deconstructing Data is thrilled to welcome Ido Wiesenberg as our guest speaker.   Ido is an accomplished entrepreneur with over 15 years of expertise in building growth and marketing teams, and has recently been selected by Forbes as one of the most promising entrepreneurs in Isra...

This week on Deconstructing Data, join us for our live broadcast and podcast as we sit down with Jeremy Fain, Co-Founder and CEO of Cognitiv.    With over 20 years of experience in the interactive industry, including leadership roles at Rubicon Project and CBS Interactive, as well as shaping interactive policy and standards at the IAB, Jeremy is a seasoned expert in the field.  &nbs...

This week's guest is May Habib, Co-Founder and CEO of Writer.    Before founding Writer, she was a vice president at one of the world's largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B.    May started her career in the New York office of Lehman Brothers, where she helped US software comp...

Check out Joe Karasin, Chief Marketing Officer at CircleIt Inc., on Deconstructing Data.   Our discussion topics include:   Using data to improve user experience  Privacy & data in marketing  Data bias in advertising   We'll be doing a deep dive into advertising data.  Deconstructing Data is available anywhere you listen to podcasts.  We'd love to hear what d...

We're looking forward to welcoming Chris Rodgers, Founder and CEO of Colorado SEO Pros on to Deconstructing Data this week.   We'll be talking all about SEO, enterprise SEO and more!  You won't want to miss it.   Timestamps:  0:00 Intro Music  0:36 Introducing Chris Rodgers  7:36 The Value of SEO and Enterprise SEO  10:46 Measuring SEO and Google Analytics 4&nbsp...

This week David and Jessie will be speaking with Damian from Affinity Solution about outcome driven marketing through data and a future in which actual consumer purchase media metrics lead innovation within the evolving cross channel media measurement space. We'll hear about the new type of innovation Affinity Solutions is driving in the media measurement landscape and Damian's vision for purchase...

You won't want to miss hearing about Hinge's latest research reports: 2022 Inside the Buyer's Brain, 2022 High Growth Study.   We'll do just that on this 32nd episode of the Deconstructing Data podcast.   Our guest Elizabeth Harr will be taking us through it.    Elizabeth is an accomplished entrepreneur and executive specializing in brand management and growth strategies for pr...

Have you heard of the word "Interoperable" in advertising??? The VP of Advanced Media & Advertising at Xperi Corporation (TiVo), Fariba Zamaniya joins David, Jessie, & Adam on today's Deconstructing Data Podcast to teach us about the Interoperable Future for Linear and Connected TV.   Timestamps:  0:00 Intro Music  0:37 Introducing Fariba Zamaniyan  2:09 Tips For Optimi...

Annmarie Turpin leads Ocean Media’s data analytics, performance measurement, and technological development initiatives.   With a keen focus on preserving the integrity of analytics and a passion for strategically leveraging data, Annmarie has forged Ocean’s path since 2009.  We're excited to talk to Annmarie about the application of ad-campaign and media analytics for client success...

We're excited to talk with James Williams with Ad Hype TV this week on Deconstructing Data. We'll be diving into how iOS 14.5 and limited data is disproportionately affecting small to midsize advertisers more than large fortune 500 advertisers. We'll also cover why 1st party consumer data is so valuable for businesses. Finally, we'll cover how data has transformed TV advertising from audience targ...

DeVaris Brown is a product executive with the ability to build and lead high-performing teams, develop and execute company-wide strategy, and create experiences that resonate with a wide range of customers.  He is the CEO and Co-Founder of Meroxa which helps enable teams of any size and expertise to build and leverage real time data infrastructure in minutes not months.   Some of the top...

Join us as we chat with John Baudino - Global Partners and Alliance Leader at Treasure Data.  In this episode, we discuss the power of first-party customer data, making the most of your data, identity resolution, and so much more! Timestamps:  0:00 Intro Music  0:53 Introducing John Baudino  5:50 The Power Of First Party Customer Data  15:21 Identity Resolution  25:37...

Jesse Ouellette, Founder of LeadMagic joins us today to deconstruct sever-side tracking, open pixel, and breaking down where marketers can improve with Google, Facebook, and LinkedIn analytics.  We'll also be discussing bulk email campaigns and providing tips you won't want to miss.  And lastly, Jesse will also be sharing his favorite tools from his tech stack.   Timestamps:&nb...

Join us as we chat with Sharad Varshney - Founder and CEO at OvalEdge.  In this episode, we discuss the importance of data governance, trends in data management, tech stack tools, and much more! As a founder, Sharad Varshney believed that employees from marketing, sales, IT, human resources, and other departments, could do their jobs better if they could develop insights from data across the...

Join us as we chat with Fariba Zaminiyan - VP of Advanced Media and Advertising @ TiVo.  In this episode, we chat about the first-party data and the death of cookies, thoughts on political advertising, the importance of deterministic data, and so much more! Timestamps:  0:00 Intro   0:50 Introducing Fariba Zamaniya  5:43 Political Segments And Channels In 2022  15:46 Adver...

John Loury is the President of CAUSE+EFFECT Strategy. He is a data-driven senior executive with an entrepreneurial spirit. John has a keen sense of understanding complex business challenges and leading teams in a strategic, collaborative, and accountable fashion to solve them.    The Co-Hosts David Finkelstein, Jessie Lizak and Josh Morgan along with John will cover all sorts of fun data...

Matt Hertig, CEO and Co-Founder of ChannelMix, joins us as we chat about fueling machine learning through quality data, adapting analytics without the use of third-party data, new marketing data and tracking strategies, and so much more! Timestamps:  0:00 Intro   0:42 Introducing Matt Hertig  5:30 3rd-Party Cookies Are Detrimental  15:26 New Marketing Data & Tracking Strate...

In this episode, we sit down with Jay Bartot - CEO and Cofounder of Zeitworks. Jay guides us through discussions in the challenges of collecting quality data in ML/AI, machine learning and reproducibility, tech tools that help with the utilization of machine learning, and so much more! Timestamps:  0:00 Intro   0:35 Introducing Jay Bartot  6:58 What Is Zeitworks?  9:52 Data Fue...

In this episode, Olivia Tsang - Director of Growth Marketing at Fraction covers the evolution and best practices of B2C SMS and email marketing, ad optimization and avoiding bots, the future of building ad audiences, and so much more! Timestamps:  0:00 Intro   0:25 Introducing Olivia Tsang  2:13 Tips For Email & SMS Marketing  16:52 The Future Of Paid Digital Advertising&nb...

In this episode, we sit down with David Tiberia - VP at BlueWater Media.  Topics include Data-based decision making in DTC advertising, best practices in multi-channel advertising, visualization platforms, and much more!