BDEX
Deconstructing Data
Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.
Be sure to visit the podcast's website and support the creator: www.bdex.com
Where to listen?
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Episodes
Pros & Cons to the Rise of First Party Data with special guest Michael Trapani, Head of Product Marketing at ActionIQ 27.06.2023 44:49
This week on Deconstructing Data, we have the pleasure of welcoming Michael Trapani. During the show, Jessie Lizak, CMO at BDEX, and David Finkelstein, BDEX's Co-Founder and CEO, will delve into a range of topics with Michael, including the positive and negative trends in brands moving away from third-party data, the shift from marketing to dedicated data teams, and how the financial services...
The Convergence of Data Analytics, AI Chatbots, and Customer Experience with Ivan Ostojic, CBO of Infobip 20.06.2023 44:07
Today, we are welcoming Ivan Ostojic, Chief Business Officer of Infobip. Ivan is in charge of setting company strategy and direction, developing and delivering new business growth and overseeing functions in charge of exponentially scaling Infobip’s growth. We will be discussing: 1. Data and Analytics and the Intersection of AI 2. Chatbots and CX 3. How generative AI is transforming the customer j...
Integrating Brand Experience and Customer Experience with Innovation and Data with Dennis DeGregor 30.05.2023 43:41
This week on the Deconstructing Data Podcast, we are honored to host Dennison DeGregor, VP & Global Chief Data Officer for Ogilvy/Verticurl. Dennison is a pioneer in his field, carving a path for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for a competitive business edge. Dennis has a track record of leadership and innovation, crafting an a...
Data Governance, Bad Data Impact, & Marrying Marketing-Finance Data with special guest Jim Williams, CEO of Uptempo 23.05.2023 42:19
In this episode, we have the privilege of hosting Jim Williams, CEO of Uptempo. Jim is a seasoned professional specializing in early-stage tech companies. His expertise in revenue scaling and tactical demand programs is invaluable. 🔎 Dive into intriguing topics: -Data governance for marketers -Impact of "bad data" on marketing and sales -The power of marrying marketing and finance data...
Tying Publisher & Affiliate Outcomes to Business Outcomes with special guest Lilit Davtyan, CEO of Phonexa 16.05.2023 39:33
Today, we are excited to welcome Lilit Davtyan, the CEO of Phonexa. As Phonexa’s CEO, Lilit shapes the all-in-one performance marketing automation suite for calls, leads, clicks, email, SMS, accounting, and more, by leading the company’s business development, strategic growth, client relationships, operational transformation, and financial health. Lilit formerly served as the company’s CFO, overse...
Using Data to Fight Racism in Ads with special guest Larry Adams, CEO & Founder of X_STEREOTYPE 09.05.2023 44:54
Join us for an exciting conversation about the future of AI and data in advertising, training AI to recognize bias and not generate biased results, and fighting racism with data. We'll be discussing topics such as identity resolution, data enrichment, and advertising data. To fight racism in advertising, there's a new bridge we should cross: Data. X_Stereotype's proprietary AI provides...
Revolutionizing Real Estate with AI | Rich Swier, Founder of Offrs.com 02.05.2023 48:27
Join this discussion on the intersection of technology and real estate with our special guest Rich Swier, Founder of Offrs.com. We will be discussing how AI and data are revolutionizing the real estate industry and how machine learning is reshaping business strategies. We will also dive into the next generation of lead generation and how AI is transforming sales and marketing for real estate profe...
The Cookieless World Is Not Really Cookieless with special guest Aaron Edwards, CEO of The Charles NYC 25.04.2023 45:57
We are so excited to have Aaron Edwards, CEO of The Charles NYC join us on today's Deconstructing Data. We will be discussing, Pairing data and cultural insights, leveraging paid and organic data, data governance for small business, and the cookieless work that's not really cookieless. Connect With Aaron Edwards LinkedIn: https://www.linkedin.com/in/aaroncedwards/ Connect With The Charles...
How AI is Revolutionizing Email Marketing with special guest Przemysław Depka Prondzinski from GetResponse 18.04.2023 41:29
Join us for an exciting episode of Deconstructing Data, where we'll be diving into the world of data-driven insights and innovative marketing strategies. Our special guest, Przemysław Depka Prondzinski from GetResponse, will be sharing his expertise on three fascinating data-related topics: 1. Data-driven email marketing 2. How to hyper-personalize your customer journey using advanced segmenta...
Reaching Millennials with User Generated Content & Advertising with special guest Adam Dornbusch of EnTribe 13.04.2023 42:06
In this episode, we have Adam Dornbusch, CEO and Founder of EnTribe, who will share his insights and knowledge on reaching millennials with user-generated content, identity resolution, and the importance of first-party data in advertising today. Adam has more than 20 years of experience building domestic and international multiplatform businesses. Before founding EnTribe, Adam spent four years bui...
Happy Birthday Deconstructing Data!!! 11.04.2023 47:51
We can't believe it's already been a YEAR since we started Deconstructing Data!!! On today's show we're jumping into a time-machine and heading back to the first episode where we introduced you all to Co-Founder & CEO of BDEX, David Finkelstein, our Fractional CMO Jessie Lizak, and our marketer friend Joshua Morgan. You'll hear us figure out what to name the show, the impor...
How To Make Analytics Consumption Frictionless | Prashant Mehta, Founder & CEO of Ficus Analytics 28.03.2023 45:18
We have the pleasure of speaking with Prashant Mehta, Founder and CEO of Ficus Analytics, on Deconstructing Data. We will delve into three data-related topics: 1. How to make consumption of analytics frictionless 2. Understanding the entire customer journey is key to marketing and confounding factors in advertising data 3. ChatGPT and other large language models in analytics We will also explore t...
Privacy Safe Audience Targeting Strategies with special guest Bob Walczak, Founder & CEO of MadTech 21.03.2023 45:13
In this episode, David and Jessie will sit down with special guest Bob Walczak, CEO of MadTech, to discuss the latest privacy safe audience targeting tech strategy. 🎧 Tune in as they cover a variety of topics, including data transfer and interoperability, 1st party vs 3rd party data, and identity without cookies. Don't miss out on this exciting conversation! Connect With Bob Walczak LinkedIn:...
The Growing Importance of 1st Party Data | Conor McKenna, Director at LUMA Partners 14.03.2023 45:01
Join Deconstructing Data on March 9th as Conor McKenna, Director at LUMA, discusses the evolving data ecosystem and its implications, including the growing importance of 1st party data, new 1st party data networks like Retail Media Networks, and more. The conversation will also cover topics such as CTV, Commerce Media, and Ad Tech consolidation. Conor brings over a decade...
Google Analytics 4 Is The End Of Free Analytics & A/B Testing with special guest Joe Laratro, Founder of Tandem Buzz 07.03.2023 41:50
Get ready for an exciting and informative episode of Deconstructing Data! We are thrilled to announce that our special guest for this episode is Joe Laratro, President and Founder of Tandem Digital Marketing. Join us as Joe shares his expertise on a wide range of topics, from GA4 and GA Audiences to PPC and SEO. With years of experience as a CEO, published author, and Keynote S...
Using CRM Data To Improve Sales with special guest Mona Akmal, CEO at Falkon 28.02.2023 44:51
Get ready for an exciting and inspiring conversation with Mona Akmal, the CEO of Falkon, an emerging leader in the sales intelligence platform space. With over two decades of experience as a product and engineering veteran, Mona has an impressive track record of building elegant solutions to technically hard problems. Starting out at Microsoft, Mona has gone on to help scale OneDrive and Of...
Reinventing Consumer Insights With Artificial Intelligence with special guest Nihal Advani, CEO of QualSights 21.02.2023 43:58
Nihal Advani is a game changer in the world of consumer insights, having received recognition as the #1 fastest growing company in Illinois and the #1 fastest growing software company in the Midwest by both Inc. 5000 and Financial Times. As the founder and CEO of QualSights, Nihal's background in tech and expertise in AI has enabled him to deliver unparalleled solutions to businesses...
Using Tech To Promote Creativity, Innovation, & Data Driven Results with special guest Veronica Buitron CEO of Chassis 14.02.2023 43:02
Get ready for a thrilling episode of Deconstructing Data, where we welcome one of the most dynamic leaders in the tech world! Veronica Buitron, CEO and Co-Founder at Chassis, is changing the game in the tech industry and leading the charge for diversity and inclusivity. As a seasoned expert in the field, Veronica has built a company that specializes in digital marketing automation, he...
Enabling Timely Access to Trusted Data with special guest Bob Audet, Partner at Guidehouse 07.02.2023 44:47
Bob Audet is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries. He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabil...
Data Targeting, Triggers, & Channel Validating with special guest Adem Manderovic, Founder and CEO of Disruptur.co 31.01.2023 43:46
Disruptur.co puts sales, marketing and customer success together, so you don’t have too. #ClosedCircuitSelling is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale. Utilising this framework, Adem Manderovic, this week's guest, built ecosystems for Done for you clients, removing the requirement for marketing, new business and key ac...
Special Edition Deconstructing Data - Interviewing Gina (AKA ChatGPT) All About Artificial Intelligence 27.01.2023 25:19
Join David and Jessie as they interview Gina (AKA ChatGPT). With text-to-voice software, Gina (aka ChatGPT) is able to be answer interview questions on Deconstructing Data. We asked Gina all about herself and her capabilities. You won't want to miss this fun.
Improve Marketing Profitability With Predictive Intent & LTV Capabilities with special guest Ido Weisenberg, Co-Founder and CEO of Voyantis 24.01.2023 42:11
Are you ready to learn from one of the most promising entrepreneurs in Israel? Look no further! This week, Deconstructing Data is thrilled to welcome Ido Wiesenberg as our guest speaker. Ido is an accomplished entrepreneur with over 15 years of expertise in building growth and marketing teams, and has recently been selected by Forbes as one of the most promising entrepreneurs in Isra...
The Evolution Of AI In Marketing with special guest Jeremy Fain, Co-founder and CEO of Cognitiv 17.01.2023 44:57
This week on Deconstructing Data, join us for our live broadcast and podcast as we sit down with Jeremy Fain, Co-Founder and CEO of Cognitiv. With over 20 years of experience in the interactive industry, including leadership roles at Rubicon Project and CBS Interactive, as well as shaping interactive policy and standards at the IAB, Jeremy is a seasoned expert in the field. &nbs...
How AI Can Help Your Marketing and Customer Support with special guest May Habib, Co-Founder & CEO at Writer 10.01.2023 44:54
This week's guest is May Habib, Co-Founder and CEO of Writer. Before founding Writer, she was a vice president at one of the world's largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B. May started her career in the New York office of Lehman Brothers, where she helped US software comp...
Improving User Experience Through Privacy Data with special guest Joe Karasin, CMO at CircleIt Inc. 27.12.2022 41:54
Check out Joe Karasin, Chief Marketing Officer at CircleIt Inc., on Deconstructing Data. Our discussion topics include: Using data to improve user experience Privacy & data in marketing Data bias in advertising We'll be doing a deep dive into advertising data. Deconstructing Data is available anywhere you listen to podcasts. We'd love to hear what d...
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