BDEX

Deconstructing Data

Business EN ↓ 209 episodes

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

Be sure to visit the podcast's website and support the creator: www.bdex.com

Author

BDEX

Category

Business

Podcast website

www.bdex.com

Latest episode

Oct 30, 2026

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Episodes

Jesse Ouellette - Founder and CEO of Lead Magic 22.07.2022

In this episode, Jesse Ouellette talks about scaling marketing email campaigns and outreach, identity resolution improving first-party data, what B2B marketing can learn from B2C, and more.

Chris Daly - President and CMO at TBG Marketing 08.07.2022

In this episode, we sit down and chat with Chris Daly.  Chris Daly is the president and CMO at TBG Marketing.  Chris shares with the audience how he got into marketing, the collection of first-party data, the importance of speed in scaling operations, identifying customers across mediums, and more.

Daniel Pages Chacon - Data and Software Engineer at BDEX 26.06.2022

In this episode, we chat with Daniel Pages Chacon.  Daniel breaks down for the audience his love of data and engineering, the impact of identity resolution, how to properly target your audience, and more.

Vitaly Kovrigin - Software Engineer at BDEX 17.06.2022

In this episode, we interview Vitaly Kovrigin and discuss combining the arts with education, his love of math and software development, using analytics in marketing, and understanding your target audience.

Fariba Zamaniyan - Vice President at Xperi Corporation 04.06.2022

In this episode, Fariba shares her story and background and we discuss the creative of advertising, reaching consumers through content creation, programmatic advertising, and more.

Hector Cen - Data Engineer at BDEX 30.05.2022

In this episode, we interview Hector Cen, a data engineer at BDEX, and chat about his passion for software development, his role in the success of BDEX, and the accuracy of data for customer targeting.

David Wellborn - Chief Technology Officer at BDEX 22.05.2022

In this episode, we discuss David's experience in early start-ups, his love for playing the trumpet, and the problems solved by enriching data.

Michael Aronov - Cofounder of BDEX 06.05.2022

In this episode, we interview the co-founder of BDEX Michael Aronov. We discuss his experiences in immigrating to the US and being an entrepreneur of multiple businesses along with the creation of OMNI IQ.

David Finkelstein 28.04.2022

In this episode, we interview David Finkelstein - the founder of BDEX.  We cover David's experience with creating successful businesses, his vision in starting BDEX, and the importance of data in marketing and advertising.

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