Deconstructing Data

Join us for an exhilarating episode of Deconstructing Data as we welcome our amazing guest, Max Gomez Montejo , to the show. Max is CMO at Next Net Media and brings a wealth of expertise and insights to the table. Max’s innovative, data-driven approach transforms brands, including The HOTH, a leading search engine marketing company and Authority Builders. They boost businesses with services like S...

In this episode, we’re thrilled to be joined by Atul Patel , CEO and Co-Founder of Orbee . He's an expert in middleware and customer experience in the automotive industry. We’ll get into how automakers are using data to automate creative generation and audience segmentation as well as: What role does Middleware play in the automotive industry? What is the role data plays in improving the custo...

This week, we are excited to welcome Latha Sarathy , Chief Research Officer of the Association of National Advertisers , to the podcast. Latha has built a career in advertising research with a purpose! In this episode you will hear how Latha has reshaped the advertising industry with her groundbreaking gender equality research for SeeHer and the ANA. Topics include: 1. Gender-Inclusive KPIs: Marke...

Deconstructing Data is proud to welcome 🌞Sara Hanks, LSS MBB Senior Director, Project Management at GE Transportation, a Wabtec company . Leading a team of project managers who break down functional barriers to solve business problems, with technology based solutions. Sara's approach combines tools from the Lean Six Sigma toolkit, as well as Project Management from PMI and design thinking. Ou...

Today we welcome Barbara Cavness, the visionary CEO of (un)Common Logic on Deconstructing Data. Barbara's journey epitomizes the essence of a purpose-driven leader in the digital age. In this episode, we'll talk about the core principles that Barbara has embraced to set a compelling vision for her agency. We explore her unique approach to humanizing performance-based businesses, her commit...

In this week's Deconstructing Data, we're excited to welcome Chris Rodgers, the esteemed Founder and CEO of CSP, as our special guest. Chris brings a wealth of knowledge and experience in the field of SEO and Google Algorithms, and we look forward to hearing his unique insights and the story behind his journey to becoming a leader in the industry. Topics for Discussion: Google's Algori...

Join us on Deconstructing Data as we welcome Larry Allen , VP and GM of Addressable Enablement at Comcast Advertising. Delving into his journey to the forefront of TV advertising, Larry offers unique insights into the dynamic world of addressable TV. Comcast Advertising is the advertising division of Comcast Cable. Larry was also recently appointed the Board Chairman of Go Addressable, which is no...

In this week's episode, we are thrilled to welcome a special guest, Rico Dittrich, a renowned Project Lead and Privacy Ambassador at Fifty-Five . Rico will share his unique journey and insights into the world of data privacy, an area he has passionately contributed to. Key Discussion Points Include: 1) Cookie Depreciation: Marketers' Dilemma - Delving into the challenges faced by marketers...

Start the New Year with David and Jessie on Deconstructing Data. This week they introduce Louis Lombardi . Louis is the CEO of Wallet Group and founder of Insider Data 360. Conversation topics include: Data Enrichment and Data Mining Meta and Semantic Data Visitor Identification Tech Stack

This week on “Deconstructing Data,” hosts Jessie and David cover the whirlwind year of 2023 with data and AI. It’s been a year of remarkable developments and shifts, with a particular focus on the transformative impact of ChatGPT. Our hosts will explore how this groundbreaking AI has reshaped strategies, consumer engagement, and data analytics in the marketing world. From the challenges of adaptin...

This week we spoke to Samuel Thimothy, Chief Growth Officer at OneIMS.com , a seasoned strategist specializing in impactful go-to-market strategies and RevOps implementation is coming on Deconstructing Data! Conversation TOPICS 1. The Importance of Data and the Growth Formula (Acquisition + Retention = Growth) 2. Data-Driven Content Marketing: The intersection of content marketing and data analyti...

This week welcome. Jeremy Levitan, CEO of NewText. Jeremy has a wealth of experience in the MarTech/AdTech space including working for Twitter and VaynerX. Discussion Topics Include: Navigating the Shift: Identity Graphs & Marketing Attribution in a Cookieless Era The Rising Value of Phone Numbers: The New Anchor in Marketing Strategies SMS Marketing: Why It's Crucial & How to Leverage...

Today on Deconstructing Data, we're thrilled to welcome Christina Inge, Author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies. An expert in leveraging web data and AI for marketing, Christina brings insights into innovative data strategies for today's dynamic marketing landscape. Marketing Metrics In The Age Of ChatGPT Using Data To Make Strategic Decisi...

Today on Deconstructing Data, we are thrilled to welcome Yanay Sela, CMO of Bright Data. An expert in leveraging web data and AI for marketing, Yanay brings insights into innovative data strategies for today's dynamic marketing landscape. Maximizing ROI with Google AI in Advertising What is public web data and how are marketers using it How public data might not remain public for long Tech Sta...

This week we welcome back Fariba Zamaniyan, VP Data & Analytics at TiVO. Discussion topics include: 1. Back to the Basics - Importance of Deterministic Data 2. Importance of Metadata 3. Addressability Focused ID Graphs 4. AI and Identity

This week we talked to Melinda Byerley, CEO of Fiddlehead Marketing, LLC. Discussion topics include: 1) Marketing Analytics and AI In Marketing Analytics 2) Data Privacy And Ethics 3) Creating Cultures That Are Data-Driven.

This week we welcome,  Jonathan Chin , Co-Founder of  Facteus  for this episode of Deconstructing Data. Topics of discussion include: What kind of metrics and spending data can be used for competitive insights to better understand how competitors are doing? How Market Share Data provides a view on which retailers are winning in the wallets of consumers - even by geographies, or within a specific s...

This week we welcome the knowledgeable and experienced Jason Downie, US CEO of Making Science, a Digital Acceleration Company. Having donned multiple hats, from his tenure at Lotame outside the walled gardens, to the power centers of Google, and now at the crossroads with Making Science, Jason has been an active player in the evolving world of data. We dive into a variety of topics including: Data...

This week on Deconstructing Data we welcome Ted Sfikas of Tealium as he explores the profound influence of privacy in contemporary first-party digital marketing. Dive into the integration of MarTech/AdTech with Omnichannel strategies, and grasp the growing significance of First-Party Data in today's landscape. Understand the upcoming shifts in data for advertising.

This week we are deconstructing data with Joe Wheeler⁠ , tech innovator and best-selling author of The Digital-First Customer Experience. We will be getting into the convergence of technologies, exploring the frontier of generative AI, and unlocking the secrets behind crafting bespoke experiences through machine learning! Discussion Topics: 1. Melding Minds: Exploring the Convergence of Tech! 2. N...

This week we welcome Michael Cohen, CD&AO of Plus Company. He comes from a background of AI and R&D for Marketing Management and Business Growth. We'll discuss Data-Centric AI, explore the synergy of Prediction and Judgment, and introduce GenAI: your tool for crafting desired data instantly.

This week we welcome  Adam Heimlich  Founder and CEO of  Chalice Custom Algorithms  to uncover the future of custom algorithms, data collaboration, incremental performance, how custom algorithm software reduces corporate risk and big-tech dependency and AI for digital media buying.

Today we’re very lucky to welcome Vibhor Kapoor, President of AdRoll. Vibhor's stellar resume speaks for itself, but what truly sets him apart is his passion for marrying technology and marketing to create incredible consumer experiences. Currently at the helm of AdRoll, a division of NextRoll, as President, Vibhor has been a guiding light in the realms of marketing, strategy, and customer suc...

Today we are welcoming back DeVaris Brown, CEO and Co-Founder of Meroxa to talk about: Architecting Centralized Data: 2Constructing a Solid, Trustworthy Data Hub Decentralized Consumption: Promoting Data Access and Utilization for All  Striking Data Balance: Achieving the Perfect Blend of Centralization and Decentralization

You won't want to miss this Data in the Influencer Marketing Space episode of Deconstructing Data with Founder and CEO of  Influur ,  Alessandra Angelini . Topics include: 1. The importance of taking data-based decisions as a CEO of a startup. 2. The importance of analyzing advertising data for people using influencer marketing. 3. Privacy, transparency, accuracy, and security as a top priorit...