Deconstructing Data

This week we welcome Lindsey Carnett , CEO and President of Marketing Maven to the podcast. There are 3 things that will help you master your digital presence and data strategy. 𝗪𝗮𝗻𝗻𝗮 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲? Here you go... 1 - 𝗗𝗮𝘁𝗮 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - Uncover powerful insights by analyzing sentiments, trends, and keywords in your data to craft compelling narratives that drive action. 2 - 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻...

In this episode, we welcome Nash Bober , Head of Analytics, AI, & Data Advisory at BJSS , for an insightful discussion on the practical realities of AI and data culture. In this episode we discussed the importance of maintaining a healthy skepticism and understanding the implications of using AI technology, particularly when it comes to data privacy and security. The conversation covers topics...

On this episode of Deconstructing Data, we welcome Chris Sell , Co-Founder of ⁠GrowthLoop⁠ and an expert on bringing marketing and data teams together to drive business growth. Chris discusses the challenges of siloed data and the importance of building trust between marketing and data teams. He highlights the impact of fragmented data on marketing strategies and emphasizes the need for a unified...

Join us for an insightful conversation with Amanda Sherry , Director of Marketing at Western Computer . Amanda discusses the importance of data-driven marketing, particularly in the Microsoft ecosystem. She highlights the challenges of attribution and the need for a holistic approach to marketing measurement. Amanda also shares insights on how her team at Western Computer leverages tools like Powe...

Join us for an insightful conversation with Kamal🚀 Maheshwari , Co-Founder of Decube . Kamal explains that data trust encompasses not just data quality, but also data discovery, governance, and observability, and he emphasizes the need for a unified platform that can address these various aspects of data trust. The conversation also touches on the challenges of data management, the rise of data m...

This week we welcome Jeremy Ryan Slate , CEO of Command Your Brand on Deconstructing Data. If you want more listeners, less production headaches, and new revenue streams, you won't want to miss this episode!! Jeremy covers strategies to fuel podcast growth on YouTube, the use of AI tools to streamline podcast production, and various monetization strategies for podcasts. The key points include:...

This week we're thrilled to welcome Collin Graves , CEO of North Labs , to Deconstructing Data! In this insightful discussion, we covered topics such as: - The importance of having quality, trusted data as a foundation before trying to implement AI/ML tools - Taking an incremental, value-driven approach to building a data program, starting with the biggest constraints/problems in the business...

In this week's episode of Deconstructing Data, we welcome Bob Audet , Partner at Guidehouse, to discuss the rapidly evolving landscape of generative artificial intelligence in 2024. We covered the importance of education to stay ahead of the AI curve, how AI can drive major productivity and efficiency gains, implementation challenges like ethical considerations and fast pace of change, as well...

On this episode of Deconstructing Data, we welcome Aaron Dix , Founder and CEO of BettrData.io . Aaron shares his extensive experience working with marketing data and the challenges of ingesting, cleaning, and validating data from disparate sources. He explains how his company, BettrData, builds software to help streamline these processes so companies can organize and make sense of data. We discus...

Join us for an insightful discussion on data integrations with our special guest Taylor 🌹 Gobar , User Privacy Advocate and Mobile Marketing Growth Leader. Taylor shared her deep expertise in mobile marketing, gained from 14 years in the industry. She provided thoughtful perspectives on dealing with reduced targeting capabilities and loss of control due to changes in mobile tracking policies. We...

We're thrilled to welcome Paul Boynton , Co-Founder of Company Search Incorporated , to Deconstructing Data. Paul discusses how his company provides in-depth global business intelligence from thousands of data sources. We covered topics like data enrichment, supply chain analysis, and the importance of local partnerships for gaining insights that static data lacks. Topics: 1. Sourcing Data: Ob...

This week we welcome Pat LaCroix , Executive Vice President at Seekr Technologies . We discussed Seeker's approach to developing reliable and transparent AI models by training them on verified data that aligns with principles like journalistic standards. We talked about the problem of misinformation spreading due to models being trained on inaccurate data from popular yet unreliable sources, a...

This week we welcome multi-passionate entrepreneur DJ Kim , Founder of Cherry Assistant . In this episode, DJ shared his experiences founding and selling several successful companies, offering tips on validation, automation, and adopting B2C strategies. DJ provides aspiring founders with advice on getting started and avoiding common mistakes based on his own entrepreneurial journey over the past d...

In this episode of the Deconstructing Data podcast, we hosted Rocco Baldassarre , CEO of Zebra Advertisement and Human Data Intelligence . As a Forbes 30 Under 30 honoree, Rocco brought a wealth of digital marketing expertise to the conversation around leveraging first party data, AI, and consumer behavior tactics. Some key takeaways: - Companies must better utilize their own customer data for per...

This week we are featuring Nick Stoltz Chief Strategy Officer at Measured . Nick brings a wealth of experience as a growth hacker, creating success for companies, teams, and technology products through strategic vision, marketing, operations, product commercialization, and business development. He has been instrumental in driving revenue and implementing systems and processes that enhance customer...

This week we welcomed guest Jamie Thomas , CEO and co-founder of Cognito Forms . Jamie explained how he started out studying aerospace engineering but found his passion was in software development and web consulting. He and his co-founder noticed a common need among their clients for customizable software solutions and that inspired them to create Cognito Forms. Their goal is to empower non-techni...

Get ready for a creative conversation about data-driven strategies for brands and advertising!! We're thrilled to welcome advertising expert Kylie Kullack , Head of Client Engagement at Struck to the show. With nearly 30 years of experience helping companies refine their brands, Struck takes a thoughtful, research-based approach to driving business results. Kylie shared fascinating insights fr...

Get ready to dive deep into the data-driven strategies behind marketing success with Narine Galstian , CMO of SADA, An Insight company . We'll discuss how organizations can leverage data analytics to shape their core values and transform their marketing. Discussion topics include: Data-Driven Core Values: Marketing Organization AI: Impacts on Creative Process Performance Indicators: Tracking S...

Join us for an insightful discussion with our guest, Chris Daly , Founder of I Want That! Chris is a wealth of knowledge when it comes to retail merchandizing, pricing and marketing. We'll explore the world of consumer behavior and what motivates people to buy at different price levels and the importance of discounting the right way to maintain your profit margin. Tune in for tactical tips you...

We are thrilled to have Rod Boothby , CEO and Co-Founder of IDPartner Systems with us this week on the Deconstructing Data podcast for what promises to be an insightful and empowering conversation. "The internet was not designed with an identity layer." This has led to on overwhelming amount of internet fraud. Rod's solution to this ever growing problem is to leverage the strength of...

This week we welcome Elizabeth Harr from Hinge Marketing back to the Deconstructing Data podcast. Liz is here again to fill us in on their 2024 High Growth Study. In its ninth edition, this study is built to identify emerging trends in the professional services marketplace and determine what the fastest growing, most profitable firms do differently. We will be covering the following topics: 1. Hig...

This week we had the pleasure of talking to Dr. Kyle Allison , The Doctor of Digital Strategy. Dr. Allison is a professor of digital marketing strategies, which is where he gets his nickname. He also has years of experience running marketing strategies for companies such as Best Buy, TigerDirect, Dick's Sporting Goods and more. Get ready to explore the tech stack driving the advancements in di...

This week we welcome Amit Deshpande to the podcast. Amit brings a wealth of expertise to our discussion as we delve into the intricacies of data science and its terminology to make it more accessible to all. This week's Conversation TOPICS include: Post-Cookie Era: AI Integration Strategies With all the developments with AI, what are the top implications or possibilities for marketers? How are...

Today on Deconstructing Data, we're thrilled to welcome Jacqueline Woods , Chief Marketing Officer of Teradata . Jacqueline has had senior roles in Fortune 500 companies and her achievements are widely recognized, from being named among the 10 Most Successful Business Women Making a Difference in 2022 by cioviews.com to being listed in the TOP 100 Executive Women in Tech to Watch in 2023. Conv...

Don't miss this insightful episode with Jeff Marcoux , Teacher of B2B Marketing at Oregon State University and former CMO at Bombora. Jeff joins us to explore critical strategies for leveraging intent data to boost your go-to-market strategy. Tune in now for practical tips you can instantly apply to enhance your GTM strategy using intent data. Conversation TOPICS include: Intent Data: GTM Stra...