Dear FoundHer...Real Founder Stories for Women Small Business Owners

“Somehow you leap and the net appears. And I don't know how or why, but you just leap,” shares Danielle Robay, TV Host, Podcast Host and Founder. Learn how to harness the power of asking great questions from the Queen of Questions herself, Danielle Robay! Following in the footsteps of her mentor and friend, the one and only Larry King, Danielle has asking the right questions down to a science, gam...

On the one-year anniversary of the mass shooting at the Highland Park, IL Fourth of July Parade, host, Lindsay Pinchuk reflects on the last year before re-sharing her conversation with Kitty Brandtner, Founder of March Fourth, from nearly a year ago. Let this episode be a reminder that: We do not have to live like this. There are small steps that anyone can take to help change gun control laws---a...

“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet,” shares Aliza Licht, founder of Leave Your Mark, best-selling author, and sought after keynote speaker.  Get ready to catapult your career to new heights as we delve into the exciting world of Aliza Licht, a true social medi...

"The best businesses are born when it's something you personally need, and you discover others crave it too," says the remarkable Chriselle Lim, a seasoned serial entrepreneur. Get ready to be inspired as we delve into the captivating world of Chriselle Lim, a true digital sensation. With a staggering 4 million followers on Instagram and TikTok, and over 700,000 subscribers on YouTube, she's a for...

“Your word, your business, your knowledge can be the very thing someone needed to keep going,” shares Darleen Santore, best known as “Coach Dar”. Darleen is an author, occupational therapist, motivational speaker, and the former Mental Skills Coach for the Phoenix Suns. She works with professional athletes and CEO’s helping them to shift their mindset, fully embrace their gifts, and overcome setba...

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 17 pieces of advice for you if you’re contemplating starting your own business.  A week ago, Lindsay's friend and fellow female founder, Charlie Saffro, made a post on LinkedIn sharing some of her best advice for female founders. Lindsay added more in Charlie's comments, to which Charlie add...

“The only way we were going to be able to do this was by using a lot of automations. We were thinking about scalability before we even needed to scale because we were working with contractors. So we were thinking about scaling from day one,” explains Mallory Ulaszek, co-founder of Week of the Website. In 2014, co-founders Mallory Ulaszek and Kelsey Gilbert-Kreiling took a $2,500 investment each an...

Today, Dear FoundHer... host, Lindsay Pinchuk, is sharing with you 10 ideas for what to post this month on social media. It’s a new month and there's no better time to get the creative juices flowing with your social content. You loved this when Lindsay did this earlier in the year, and now she's back with more. You'll hear Lindsay share: Important dates to note and tie into your content. How...

“Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground,” shares Heidi Zimmer, founder of Wild Rice Retreat. When Heidi had the first seed of an idea for her wellness retreat, many people discouraged her and told her that it would never work in the Midwest. Instead of letting naysayers deter her, she went on...

When I first introduced you to Sally Mueller in the Spring of 2022, her company, Womaness was just ramping up. But, in addition to changing the conversation around menopause, according to a recent article in Women’s Wear Daily, Womaness Founders Sally Mueller and Michelle Jacobs set out to start their brand’s third fundraise a bit differently. They’re working with three LA based investors—Carol Ch...

When I first introduced you to Rachel Apfel Glass, Founder of GLOSSLAB in early 2022, there were only two GLOSSLAB locations in NYC. Today, there are over 20 spanning the New York Tri-State area, Texas, Florida and more. GLOSSLAB has become a must-go destination for top names including: The Chainsmokers, Demi Moore, Lil Yachty, Lucy Liu, Jennifer Garner, Kate Bock, Mi...

“I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter,” shares Jenn Sherman, Peloton’s OG fitness instructor. When Jenn was last on Dear FoundHer , Lindsay issued several Instagram challenges to help her accomplish one of her biggest goals: growing an audience on social media and boosting engagement. After applying Lindsay’s simple mar...

“You’re a badass, and your hair is a manifestation of that,” says Amy Errett, founder of Madison Reed hair care brand. Amy is a serial entrepreneur, venture capitalist and social-mission visionary. Believing that women deserve more, not just in their hair color but in their lives, she founded the company in 2013, naming it after her daughter.  Today’s top takeaways: Know that what you’re doin...

Today host of Dear FoundHer.., Lindsay Pinchuk, is peeling back the the curtain on TEN SIMPLE things you can do right now to get more clients. Over the last few weeks she's had MULTIPLE clients of mine reach out share with her how busy they are thanks to the strategies she shared with them to set their business up for success. It doesn't happen overnight.  It takes laying the foundation, doin...

“However you decide to feed your baby, we’ve got your back,” says Andrea Ippolito, founder of SimpliFed, a virtual baby feeding support platform for new moms which works alongside the Affordable Care Act. Andrea has previously worked as a faculty member at Cornell University, a Presidential Innovation Fellow at the White House and was the co-founder of Smart Scheduling, an intelligent software use...

Part of why Dear FoundHer... exists is to support female founders and to let you know that you're not alone. As many of you know, owning your own business is one of the most rewarding experiences...but it can be SO HARD. (And it's not talked about nearly enough.) When you own your own business you wear so many hats. You burn the midnight oil. You feel pulled in a million different directions. Ofte...

“That first paycheck changed my life,” says Ellen Yin, founder of Cubicle to CEO. A course creator with over 10,000 students, Ellen quit her corporate marketing job five years ago, and from bootstrapping her first $300 client, she has amassed $1.5 million in revenue at just age 27, in large part by knowing when to pivot. Come on in and meet Ellen! Today’s top takeaways: Sometimes you have to scale...

Today's bonus episode is a conversation between host, Lindsay Pinchuk and her former student and now friend, Donna Korren, Founder of Empty Quester. Today Donna shares the role Instagram played in turning her community into an actual revenue driving business. Please note, this was recorded on Instagram Live and the sound is not the best—but the content of the conversation was too good not to share...

One of the things entrepreneurs, specifically solopreneurs and small business owners ask me is, ⁠ ⁠ "How do I find time for social media?"⁠ ⁠ This is a great question and it's a great time of year to take a closer look at Instagram for your business AND your overall process. Forget what you've heard about posting cadence and checking all of the boxes, if there's ONE THING I would tell you to do, i...

“I’m really passionate about creating beautiful spaces,” says Ariel Kaye, founder of home and lifestyle brand Parachute, which she founded in 2014 after realizing that she and her peers were having trouble finding cozy, quality sheets to furnish their post-college apartments. Since then, Parachute has become an industry disruptor in the home and textile space, evolving into a lifestyle brand which...

“In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market,” explains Tracey Warner Halama, CEO of Vital Proteins, an ingestible collagen brand that is proud to have Jennifer Aniston as their Chief Creative Officer. Tracey is a big proponent of getting out of your lane and being able to pivot directions when things are not worki...

“I wanted to elevate and modernize the classic puzzle,” says Kaylin Marcotte, who is indeed disrupting the category with her company Jiggy, which she founded in November of 2019. Even before the pandemic, she wanted to bring her number one stress reliever to people in a new way. Each puzzle features original frameable works by emerging female artists with whom the company shares its profits. A med...

Today’s topic is one that is incredibly important—especially with the rise of people’s Instagram accounts being hacked. Something you may not know, host, Lindsay Pinchuk had her own account hacked last year.  So on today's edition of FoundHer Files we're going to cover: Typical hacking scams to watch out for. How to get your account back if you do get hacked (Lindsay will walk you through the...

“I got really obsessed with how important it is, particularly for women, to be able to earn an income and own their own business,” says Elizabeth Gore, co-founder and president of Hello, Alice, a platform that provides over 1 million SMB with the funding, networks, and resources needed to achieve equitable capital. She currently serves as the Emeritus Chair of the United Nations Global Entrepreneu...

 If you’re a small business owner you likely are managing your Instagram account (in addition to the 100 other tasks that you have to accomplish daily, right? Instagram feels daunting, gives you a headache and is just overwhelming. You have what host, Lindsay Pinchuk calls "Instagram Paralysis"—you don’t know where to start, what to post—so you simply do nothing.  Last week Lindsay...