Dear FoundHer...Real Founder Stories for Women Small Business Owners

For simple actionable tips to grow your business, subscribe to The FoundHer Files  Lindsay Pinchuk shares the most important asset you are not leveraging in your business. She shares how leveraging your existing network can be a game-changer for business growth, emphasizing relationships over followers and paid ads. She discusses practical strategies for reconnecting with your network, catego...

For simple actionable tips to grow your business, subscribe to The FoundHer Files  Lindsay Pinchuk shares the importance of proactive network outreach for business growth, emphasizing a specific email strategy to reconnect with contacts and generate new opportunities. Learn how to craft personal reintroduction emails that activate your network and boost your pipeline. This episode includes: T...

For simple actionable tips to grow your business, subscribe to The FoundHer Files  Most women entrepreneurs build a business to solve a problem they found in the market. Sadie Lincoln built one to solve a problem she had been hiding for a decade. Sadie is the co-founder of Barre3, a mindful fitness company with more than 200 studios and an online platform reaching clients in over 100 countrie...

Odessa Jenkins built a professional women's tackle football league before anyone believed the market existed. On this episode of Dear FoundHer, host Lindsay Pinchuk talks with Odessa Jenkins, known as OJ, founder and CEO of the Women's National Football Conference. Her story carries a lesson female founders everywhere need to hear. You don't wait for permission to build something new. You describe...

Writing a book is one of the most overlooked thought leadership moves a female founder can make, and most people go into it completely unprepared. On this episode of Dear FoundHer, Lindsay Pinchuk talks with Ruthie Ackerman, author of The Mother Code and founder of Ignite Writers Collective, about what it actually takes to write and publish a book. Ruthie spent years as a journalist and deputy edi...

SUBSCRIBE to The FoundHer Files, our twice weekly Substack filled with actionable tips you can use starting today to build and grow your business. No fluff. No gatekeeping. Just what works. Host, Lindsay Pinchuk provides a tactical walkthrough on crafting a compelling three-paragraph founder story that effectively communicates your business, builds trust, and attracts the right audience. This epis...

SUBSCRIBE to The FoundHer Files, our twice weekly Substack filled with actionable tips you can use starting today to build and grow your business. No fluff. No gatekeeping. Just what works. Lindsay Pinchuk shares the importance of storytelling for small business success, outlining five essential stories every female founder should master. She emphasizes how authentic storytelling attracts the righ...

In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE , no code necessary to save. A group of executives walked into a room, and Leah knew exactly who mattered. Dear FoundHer host Lindsay Pinchuk sits down with Leah S...

In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE , no code necessary to save. Thirty years ago, Jeni Britton started an ice cream company with no money, no backing, and no roadmap. Becoming a founder later in lif...

In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE , no code necessary to save.  Neka Pasquale turned a side project into a $48 million business, and she'll be the first to tell you she had no idea what she wa...

In honor of Mother's Day, get $200 off a new Dear FoundHer... Forum membership through the month of May. Join the community built for women business owners over 40 who are building real businesses on their own terms. JOIN US INSIDE HERE , no code necessary to save. If you're a small business owner who's been told to run ads to grow your business, and you're spending money on Meta or Google ads tha...

Pausing a business you built from zero is one of the most honest tests of whether you actually believe in what you made. Host Lindsay Pinchuk sits down with Angie Tebbe, founder of Rae Wellness, for one of those real founder stories that doesn't gloss over the hard parts. Angie built Rae Wellness into a brand with 4.5 million customers in three years. Then came the scaling challenges that most fou...

A jar of homemade deodorant at a Portland farmers market became a multimillion-dollar acquisition by Unilever seven years later, and the woman behind it never had a master plan. On this episode of Dear FoundHer, host Lindsay Pinchuk sits down with Jaime Schmidt, founder of Schmidt's Naturals, for one of those rare, unfiltered conversations about bootstrapping a consumer brand from a kitchen table...

Are you looking to level up your business? Apply for Lindsay's year-long mastermind and mentorship, Marketing Made Simple for Small Business Scaling a business means protecting your brand, your standards, and your sanity as growth picks up speed. On Dear FoundHer, host Lindsay Pinchuk sits down with Gara Post, co-founder and chief creative officer of The NOW, for an honest look at scaling a busine...

Join us for our free SWEEP workshop on April 9th to learn how to apply simple marketing strategies to your business. Register here Apparis grew because Lauren knew how to spot demand before the business looked ready for it. On Dear FoundHer, Lindsay Pinchuk talks with Lauren Nouchi, co-founder and creative director of Apparis, about the kind of growth story women founders rarely hear told plainly....

Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE . What does it actually take to grow an audience, get press, and scale a business, without a massive team or a marketing budget? In this episode, Lindsay Pinchuk pulls back the curtain on the exact system she u...

Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE . What happens when a burned-out startup employee discovers jigsaw puzzles as her stress relief, and then decides to completely reinvent the category? You get Jiggy, one of the most creative and scrappy real fo...

Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE . If you've ever wondered what it really takes to go from a kitchen table idea to a brand with a cult following, this episode is your blueprint. Lauren Dudley-Stevens and Khaki Dudley-McGrath, co-founders of Du...

Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. Register Here to JOIN US! You Know You Need to Show Up — So Why Aren't You? With Peloton's Jenn Sherman If you've ever felt invisible online despite having something real to say, this episode is for you. Peloton's original i...

Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. REGISTER HERE What do you do when every bank says no, the SBA tells you baking is "just a hobby," and you still believe in your idea with every fiber of your being? If you're Susie Sarich, you print out your business plan, h...

In this episode, host and Founder of Dear FoundHer..., Lindsay Pinchuk, gets real with you about a bump in the road, one of the more relatable real founder stories she's lived through: losing a key team member right when you need them most. Lindsay spent three months onboarding and investing in her new VA, only to receive an email saying she was done with no notice, no transition. As someone who i...

Niching down is often the move founders resist most, especially when they are already building an audience and seeing traction. In this Dear FoundHer conversation, Lindsay Pinchuk talks with Dr. Amy Robbins, host of the Life, Death & the Space Between podcast, about how niching down became the turning point in her business. What started as a passion project evolved into a focused, revenue-gene...

For simple actionable tips to grow your business, subscribe to The FoundHer Files  Attention from the media can change the trajectory of a brand, but it is rarely the full story. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Elyce Arons to talk about what getting press really did for her business and how it influenced long term growth. If you are focused on founder visibili...

Most Female Founders who are starting a business for the first time only think about legal support when something goes wrong. Leslee Cohen, founder of AllRise Legal Counsel, shares how the right legal guidance can make starting a business safer and less stressful. Drawing on decades of experience advising female founders through fundraising, growth, and exit, Leslee explains why so many first time...

Female founders, scaling challenges can test your confidence, especially when you are starting a business for the first time without investors or a clear roadmap. In this episode of Dear FoundHer , Lindsay Pinchuk sits down with Tamara Coleman of Bark Bistro to talk about what it takes to keep growing a business when the pressure builds and the answers are not obvious. If you are working through s...