Dear FoundHer...Real Founder Stories for Women Small Business Owners

If you care about where retail is headed and how a brick-and-mortar business is getting press that converts, this episode of Dear FoundHer is worth your time. Host Lindsay Pinchuk sits down with Ariana Carps, a woman business owner and second-generation retailer behind Rear Ends, a nearly 50-year-old brick-and-mortar boutique that continues to thrive without chasing scale or trends. Ariana shares...

Getting press can feel like a lucky break until you hear how Annabel Love and her co-founder built a repeatable strategy behind it. In this episode of Dear FoundHer, Annabel shares how a dorm room hair-straightener hack became Nori, an eight-figure, profitable brand now sold nationwide at Target. This is a must-listen for women founders who want a clearer playbook for building visibility, earning...

After more than two decades in business, Kim Oser realized that working harder was not the answer. The missing piece was structure. In this episode of Dear FoundHer from the Forum, Kim, founder of Game Plan Organizing, shares the shift that changed everything. After years of strong results, she realized the real barrier was not the quality of her work but how clearly she could articulate it. Once...

Building a breakout brand in the baby space usually looks slower and messier than people expect. It means facing real scaling challenges, making patient decisions, and staying committed to the product even when it would be easier to rush. In this episode of Dear FoundHer, host Lindsay Pinchuk talks with female founder, Andrea Faulkner Williams, of Tubby Todd, about what it really took to buil...

What it really takes to leave corporate with confidence and build a people-first business that actually works. Leaving a stable corporate role is rarely about courage alone. It’s about timing, clarity, and building the right support before you leap. On Dear FoundHer from the Forum, host Lindsay Pinchuk sits down with Jillian Bernstein, founder of The Wellness Extension, to unpack what the corporat...

If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. If you’re a woman business owner over 40 who feels like growth should be louder or more complicated than it needs to be, this episode is for you. In this solo episode, Lindsay Pinchuk shares why...

Many successful female founders and entrepreneurs are exhausted by planners, productivity advice, and the pressure to always do more, yet they still feel behind when it comes to time management. This episode of Dear FoundHer from the Forum slows that conversation down and asks why time feels so hard, even for capable, motivated women. Jill Beck, founder of Just Go Long and an accountability coach...

Join us for the FREE Dear FoundHer… Forum Open House + Networking (virtual) Event on January 28th. RSVP HERE we won’t host another Open House until later this spring. This female founded business began as a side hustle in an apartment and grew into a 45-location, company-owned beauty brand by staying grounded in reality. Courtney Claghorn, president and founder of Sugared + Bronzed, a natural suga...

Most real founder stories are not tidy highlight reels. They unfold in real time, with experiments, pivots, and steady progress. In this episode, Nina Badzin shares one of those real founder stories, tracing her path from writing advice columns to building Dear Nina into a podcast and newsletter that operate as the business itself. If you are growing an audience and wondering how women founders ca...

When growing an audience feels impossible because your business did not start with a neat plan, this episode is proof you do not need one. Lindsay Pinchuk sits down with Zibby Owens, founder of Zibby Media, for a conversation that is part strategy and part reality check for women building in midlife. Zibby shares how a personal reset led to a podcast, then events, then a bookstore, then publishing...

Two simple, proven ways to get new clients in 2026, without ads, funnels, or burnout. Lindsay Pinchuk shares the email every entrepreneur forgets to send and the LinkedIn strategy that activates your network and drives real revenue. Perfect for women business owners over 40 building their next chapter. If you're a woman business owner over 40 and you’re wondering how to get more clients in 2026, w...

If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN US . Momentum grows faster when you’re not building alone. Community is the difference. In the final episode of 20...

If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN US Community isn’t a trend. It’s the business—and it always has been. As the year comes to a close, Host, Lindsay Pinch...

If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Building a real business became possible for Dr. Lisa Klein when she stopped trying to do everything alone and chose to grow inside a community of women who understood the work. Lindsay Pinchuk...

Holiday Special: Join the Dear FoundHer… Forum at 30% off our annual rate and lock in pricing forever. After December 19th, we will never offer this rate again. JOIN US HERE You don’t need permission or perfect credentials to build a trusted brand in women’s health. Lindsay Pinchuk sits down with Kat Schneider, founder and CEO of Ritual, for a conversation about building a category-defining compan...

You have just a couple more weeks to join THE networking community for women business owners over forty: The Dear FoundHer... Forum . Save 30% off your annual membership and lock in your rate before it goes in next year! A longtime HR leader sees how unprepared many young adults feel after college and turns that insight into a small business built to guide them through the realities of adulthood....

Holiday Special: Join THE networking community for women business owners over forty, The Dear FoundHer... Forum . From now until the end of the year, save 30% on your annual membership and lock in the rate forever.  Jackie Kim shares how a personal obsession with sensitive skin turned into Maelove, a science led skincare brand whose viral vitamin C serum built loyalty before it made headlines...

Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.  Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since gro...

Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.   Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail...

Holiday Special: Join the Dear FoundHer… Forum and lock in special member pricing + exclusive bonuses for 2026 available for a limited time. If you’re ready for connection, clarity, and support in your business, now is the time to get inside. JOIN US HERE   Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business t...

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th! Natalie Holloway reveals how a simple idea sparked during a frustrating yoga class grew into a fitness brand that reshaped an entire category. Joining Lindsay Pinchuk, Natalie traces Bala’s beginnings from a gut-level insight to a Kickstarter la...

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th   Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intentio...

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th. Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, inclu...

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Fear of being seen keeps many entrepreneurs from stepping into their potential, and imposter syndrome often has less to do with confidence than with how the nervous system reacts to visibility. In this episode, Lindsay Pinchuk talks wi...

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE This week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide . Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collab...