Dear FoundHer...Real Founder Stories for Women Small Business Owners

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE What does it take to turn a small idea into a brand that ends up on the racks at Bergdorf Goodman? For Ramy Brook Sharp, it started with a few silk tops, a gap in her own wardrobe, and a belief that women deserved fashion that felt bot...

Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane.  What happens when passion collides with persistence? For Peta, it meant turning years of fru...

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE   Katie Rosen Kitchens didn’t set out to build a subscription box, she set out to build a community. What began as an online magazine with product recommendations grew into FabFitFun, a membership that millions of women see as a q...

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE In this episode, Lindsay Pinchuk shares actionable Q4 marketing strategies for small business owners. She emphasizes the importance of gratitude marketing, creating holiday gift guides, running flash sales, repurposing content, and lev...

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE In this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessi...

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE From Starbucks tables to Taylor Swift’s spotlight to Nordstrom shelves, Melinda Maria Spigel has built a jewelry empire on vision, grit, and fearless self-advocacy. Joining Lindsay Pinchuk in this epis...

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Ara Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk...

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Most women startup founders know they should be using AI. Knowing where to actually start is a completely different problem. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Dr. Nici Sw...

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE. In this episode, host Lindsay Pinchuk emphasizes the critical role of community in business, sharing personal experiences and insights on how a strong community can provide support, resilience, and co...

Subscribe to The FoundHer Files : No fluff. No gatekeeping. Just what works… because we’re better together. Heidi Zak took a bra that didn’t fit and turned that frustration into ThirdLove, a DTC brand that challenged an industry dominated by one player and proved that listening to women could transform everything about how a product is made, marketed, and sold. For her 300th episode, Lindsay Pinch...

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE. In this episode, Lindsay Pinchuk reflects on the journey of her podcast, Dear FoundHer..., as it approaches its 300th episode. She shares the evolution of the podcast into a supportive community for w...

Subscribe to The FoundHer Files for weekly no-fluff business tips for women 40+ building on their own terms.   Erica Groussman went from zero sales and deep debt to getting TRUBAR into Whole Foods, Target, and thousands of stores across North America, all by staying committed to a vision she wasn’t willing to give up on. In this episode, Lindsay Pinchuk talks with Erica about how a simple des...

Lindsay Pinchuk is re-launching her newsletter, The FoundHer Files on Substack! No fluff. No gatekeeping. Just what works… because we’re better together. Make sure you subscribe for simple business and marketing tips designed for actual growth. SUBSCRIBE HERE .   Two former Lululemon insiders took a conversation in a Vancouver hot tub and turned it into a multi-million dollar DTC swimwear bra...

Lindsay Pinchuk is re-launching her newsletter, The FoundHer Files on Substack! No fluff. No gatekeeping. Just what works...because we're better together. Make sure you subscribe for simple business and marketing tips designed for actual growth. SUBSCRIBE HERE. We're rerunning this episode as Katie Sturino's debut novel, "Sunny Side Up". hits bookshelves adn the best-sellers list nationwide. Host,...

Do you want more simple marketing strategies? Lindsay Pinchuk is re-launching her newsletter, FoundHer Files, this week on Substack! No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE. Episode Summary: In this episode, Lindsay Pinchuk pulls back the curtain on how she built her first company, Bump Club and Beyond , from a $500 personal investment into a 7-fig...

If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Ashley Thompson transformed cold oatmeal into a powerhouse brand sold in over 12,000 retail locations, scaling MUSH from a farmers market stall to a national favorite with the help of a pivotal...

Do you want more simple marketing strategies? Lindsay Pinchuk is re-launching her newsletter, FoundHer Files, this week on Substack! No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE. The year 2025 is officially HALF OVER. BUT, there is still a lot of runway left in front of us. In this episode, Lindsay Pinchuk shares 20 practical strategies for entrepreneur...

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Press coverage can change the trajectory of a brand, but it almost never arrives the way founders plan for it. In this episode of Dear FoundHer, Lindsay Pinchuk sits down with Jennifer Meyer, th...

Do you want more simple, no-fluff marketing strategies? Lindsay Pinchuk created a new FREE download:  CLICK HERE to grab The FoundHer’s Blueprint for Building a Business Without Burnout . In this episode, Lindsay Pinchuk discusses the common challenges faced when launching offers, particularly the importance of building anticipation and community before a launch. She emphasizes the need for e...

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.  Julie Wainwright knows what it’s like to be underestimated, and to prove people wrong. She built The RealReal into a billion-dollar luxury consignment business, then watched from the sidel...

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. No amount of business success is worth sacrificing your integrity, and Rebecca Minkoff has the receipts to prove it. Lindsay Pinchuk sits down with the iconic fashion designer to talk about what...

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code GIFT at checkout for $200 off your Annual Membership. In this episode, Lindsay Pinchuk shares ten simple yet effective strategies for business owners feeling stuck or overwhelm...

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.  Knowing your customer is not a nice-to-have. It is the whole strategy. In this episode of Dear FoundHer, Lindsa...

If you're a women business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.  In this episode, Dear FoundHer... Host, Lindsay Pinchuk discusses the importance of networking and buildin...

If you’re a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.  Menopause may be having its moment now, but Alessandra Henderson saw the need and the silence years before anyo...