Dear FoundHer...Real Founder Stories for Women Small Business Owners

"Take care of yourself so that you show up in your best life," said today's guest, Whitney Eckis, Founder of Eckis Marketing. This sound advice is what makes Whitney successful as a serial entrepreneur, and one with her hand in FIVE businesses! From her primary business, Eckis Marketing to GetSupr! an hemp-infused instant coffee that Yahoo! Finance named a top startup to watch in 2021, Whitney kee...

Social media for business is VERY different than social media for your own personal entertainment. You want to create content that connects with your community, that has a purpose and calls your community to action. And most important, you want to make sure you have a process for social media content creation. Your process is 70% when it comes to your social media….and what you actually post is th...

“I could never find my ‘why,’” says Rachel Katzman, about life before she founded P.volve, a functional fitness franchise which launched in 2017. After looking for a way to heal her body from high impact workouts and a scoliosis diagnosis, she finally found a trainer whose functional workouts gave her the results she wanted as well renewed confidence, centeredness and strength. With that, everythi...

You voted on Instagram and asked for Lindsay Pinchuk to share Instagram Tips for Your Business in today's episode. You'll hear her talk about: Protecting yourself from hackers. How to optimize your bio. Why you need a business profile. Turning off your activity status. ...and so much more! Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk Connect with Dear FoundHer...: http://w...

“I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory im...

Yesterday Peloton’s Jenn Sherman was BACK with Lindsay Pinchuk talking all things social media—most notably how she has some major imposter syndrome and insecurity issues when it comes to using it for her own personal brand. So today you'll hear Lindsay and Jenn talk about insights—and how to know if what you’re doing is working.  But before you hear Lindsay walk Jenn through her insights, sh...

Growing an audience can feel personal when your reputation is solid and your feed still feels awkward. Peloton’s OG instructor, Jenn Sherman, is back on Dear FoundHer for an Instagram check-in with Lindsay Pinchuk that speaks to founder visibility, not perfection. They talk about building a personal brand that sounds like you, even when imposter syndrome shows up and you feel exposed online. This...

“When I opened my top drawer, I felt deflated,” says Kerry O’Brien, founder, CEO and Lead Designer of trailblazing undergarment line Commando, of what first inspired her to start her business. Commando is the first undergarment line to be free from both elastic and trim, and she holds two patents for her innovative hosiery and slips. Her fashion designs have  been featured on countless runway...

YOU voted on the topic of today's episode on @lindsaypinchuk and @dearfoundher ! Many of you have told Lindsay Pinchuk that you’re struggling with social media for your business, so today she's aiming to get the creative juices flowing for you.  Make sure to tune in next Thursday as we talk more about social media imposter syndrome with a VERY special guest. AND, Lindsay will have a chal...

“I had this firm belief that the world would be a better place if more women had more money in their pockets,” says Sallie Holder, Founder of The Brimm. To kick off Women’s History month, she joins Lindsay to discuss her passion for female entrepreneurship. At The Brimm, Sallie offers one-on-one coaching to female entrepreneurs helping them reach their true potential—as well as seven figures—and d...

“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've re...

“We needed to make sure we had product market fit from day one,” says Melissa Mash, Co-Founder with Jessy Dover and Deepa Gandhi of Dagne Dover, the third fastest growing handbag company at Nordstrom. They saw a need in the market for a durable, all-purpose handbag that could adapt to all areas of life. From the beginning, research–through focus groups, surveys and observing the world around them—...

In today's episode, host, Lindsay Pinchuk, shares 15 actions she's taken on Instagram since she started using the platform in 2013. After many of you asked about Reels this week on Lindsay's Instagram page, she realized that there were probably a lot of little things that she does every day that she can share to make your life on the 'Gram easier as well. You'll hear her talk about: Time saving in...

 “I’m always just working from my gut,” says Joy Wilson, self-taught home cook and baker who has been sharing comforting and approachable recipes on her popular and award-winning blog Joy the Baker since 2008. Since then she has become editor-in-chief of Joy the Baker biannual magazine, written three cookbooks, created her own baking and breakfast mix product line with William Sonoma, and eve...

In today's episode, host, Lindsay Pinchuk, expands on the importance of building a strong foundation for your business using the three C's: Community, Content and Connection. She'll walk you through the steps you need to take in order to build that content strategy that will drive connection to your community and ultimately transaction. Grab Lindsay's "Meet Your Ideal Customer" Checklis t that she...

“I just kept asking why,” says Kayleigh Christina co-founder of CLEARSTEM Skincare of the root cause of her acne and the ineffective and drastic solutions offered by dermatologists. Kayleigh, a holistic nutritionist and Danielle Gronich, who studied molecular biology and genetics before becoming a clinical esthetician and acne specialist co-founded CLEARSTEM, a first-of-its-kind non toxic stem-cel...

In today's episode, host, Lindsay Pinchuk, expands on the 15 tips she shared last week about selling her business. This isn an episode EVERY business owner can benefit from, as the information doesn't only apply if you want to sell her business. It is applicable to every business out there. If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you f...

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of...

“I focus on creating things that are meaningful,” says Maya Smith, founder of The Doux, the acclaimed Georgia-based salon and accompanying haircare line which is nationally distributed by key mass retailers. Maya is a professional stylist, beauty editor, and licensed cosmetologist with 27 years in the game who styles more curls on her worst day than the average influencer touches in a year. Award-...

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of...

“It’s not going the extra mile, it’s doing the job,” says Kathryn Janicek, 3-time Emmy-winning media and public speaking trainer. With more than 20 years of experience as a former TV executive, producer and spokesperson, Kathryn helps clients better connect with their audiences more effectively online, on-air, on stage, and in videos. In 2015, she founded Kathryn Janicek Productions, where as a tr...

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of...

“We’re not outside of our environment, we’re a part of it,” says Mari Zaroff, internationally-recognized ECOlifetyle expert, educator, innovator and author. A true pioneer of the ECOlifestyle and sustainable fashion, she coined the term ECOfashion in 1995. In addition to her many other accomplishments, she also founded YesAnd, an (e)co-creation retail platform. She is joined by Nigel Barker, celeb...

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of...

“We were just experimenting,” says Chloe Epstein, Co-Founder of Chloe’s, about the origin of her fast-growing line of natural frozen treats. After having her first child, Chloe wanted a treat that both satisfied her sweet tooth and contained natural ingredients that she could feel good about feeding her family, so she decided to create one herself. Leaving her position as a Manhattan Assistant Dis...