Dear FoundHer...Real Founder Stories for Women Small Business Owners

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of...

“I just kind of do things my way,” says makeup guru, Bobbi Brown, whose appearance on today’s show proves that we are all the masters of our own destiny. Real Founder Stories often start with a simple move: say what you want out loud, then ask for it. That’s exactly how this conversation happened. Lindsay mentioned Bobbi Brown as a bucket-list guest on Instagram, and Bobbi replied, “DM me.” A remi...

"You have to ask yourself, what's the worst that can happen?  And then, can you live with that? If the answer is 'yes' it's time to move on," said Dear FoundHer... Host, Lindsay Pinchuk of her exit from her first company.    It's been 15 months since she made the decision to leave the company she founded and sold.  And since then, a LOT has happened.  She started consultin...

If you haven't listned to this episode with Peloton's Jenn Sherman, it is a MUST LISTEN.  And today's re-run includes an updated introduction with some behind the scenes on how Lindsay Pinchuk landed Jenn as a guest AND what happened when she went to ride in the Peloton studio in NYC with Jenn.  Until January 10th, we're is on hiatus, but that doesn't mean that you have to stop listening...

This episode was originally dropped on March 8, 2022. Over the next three weeks we're is on hiatus, but that doesn't mean that you have to stop listening!  Of course you can go back and listen to any of the 103 episodes we dropped this year!⁠⁠. And then stay tuned...we will round out the year on December 29th, with our final brand new, solo episode: ⁠ Ten Lessons I Learned During the First Ye...

This episode originally ran on January 6, 2022.  Over the next three weeks we're is on hiatus, but that doesn't mean that you have to stop listening!  Of course you can go back and listen to any of the 103 episodes we dropped this year!⁠⁠. And then stay tuned...we will round out the year on December 29th, with our final brand new, solo episode: ⁠ Ten Lessons I Learned During the First Ye...

“I thought, ‘Wow, life is short. I’m going to commit to this,’” says Alix Greenberg, Founder of ArtSugar, a curated platform offering chic art and decor founded in 2017. Really, ArtSugar is about community and bringing people together. Based in New York’s West Village, ArtSugar was born of Alix’s love of drawing and art history as well as her devotion to giving back. This solopreneur is a member o...

“You don’t have to know everything, but you have to care,” says Jersey Banks, Co-Founder of Urban Cowboy, a full-service design studio specializing in commercial, residential, and immersive hospitality environments. Within six months of founding Urban Cowboy, with partner and designer Lyon Porter, in May of 2014, it exploded internationally and soon became a staple of Brooklyn culture. There are n...

“We want to make things that people keep, that hold sentiment and personal memory in this journey of life,” says Nina Garduno, Founder and Creative Director of FREECITY which she describes as a way of life more than a brand. Nina grew up in Laurel Canyon and began working in fashion in 1981. She worked for Ron Herman at Fred Segal, working her way from sales to Vice President of Men’s until 2006....

“We remember where we came from. That’s everything,” says Susan Sarich, Founder of SusieCakes, one of California’s top destinations for all things sweet. After graduating from Cornell University’s School of Hotel Administration, she spent 25 years holding a variety of positions within a number of renowned hospitality groups. Realizing that women tended to leave the industry around the time they de...

“There is no book for how you need to live your life,” says Rana Campbell, Founder and “chief dream driver” of Dreams in Drive , a podcast that helps millennial creatives take their dreams from park to drive. In just six years, the podcast has grown to 300 hundred episodes, has had a million downloads and streams in over 80 countries.  With a full-time job, Dreams in Drive is Rana's side hust...

“If not now, when? What’s the worst that could happen?” says Kelley Lentini of co-founding House of Nomad, a full service interior design firm and homewares brand, with partner Berkeley Minkhorst. The two met while Kelley was working at Restoration Hardware. They bonded over a love of travel and design, believing that travel fosters creativity. They started  their business as a side-hustle, t...

With just a little over a month left in the year, award-winning entrepreneur and host of Dear FoundHer... Lindsay Pinchuk, shares seven actionable steps that you can take right now to set your business up for success in 2023.  These are the same exercises that Lindsay is taking for her own business as we wrap up 2022 and move into the new year.   You'll hear her give advice and exercises...

“I wish a lot of young people knew that it’s OK to be different,” says Alexa Curtis, 25-year-old Gen Z entrepreneur and co-founder of GrasshoppHer. In 2011, at just 12 years old, Alexa started a blog called "Life in the Fashion Lane" as a way to escape the relentless bullying she endured at school. She used this platform to discuss everything from body image, mental health, to teen life. Eventuall...

“Serving your people isn’t even the foundation,” says Beatrice Dixon, Founder of the Honeypot Company, “It’s what the foundation is poured on.” Honeypot is the first completely herb-based feminine care system. After suffering from a months-long bacterial vaginosis infection, Beatrice had a dream in which her grandmother–whom she never knew– gave her a list of ingredients that would cure her. From...

“My mission is not to sell clothes,” says Lyndie Benson, founder of Bleusalt, a line of ‘elevated basics’ for men and women of all sizes, made in the USA, 100% sustainably from the natural fibers of beechwood trees. “It's really to make people feel and look their best so that they go through their life easier.” At midlife, Lyndie’s two sons had flown the nest, her marriage of nearly 30 years had c...

“I wanted to spend more time with my baby than with my blender,” explains Cassandra Curtis about what inspired her to Co-Founding Once Upon a Farm, the first HPP, organic, non-GMO baby food to be available in the United States. As an Integrative Nutrition Coach with an extensive background in the health and wellness spaces, she was committed to giving her three children nutrient-dense foods from t...

Today is November 8, 2022, Election Day and a very important one at that. Given that today is such an important day in the history of our country, we made a last minute decision not to release a new episode today, but instead to re-release an episode relevant to today.  Dear FoundHer... host, Lindsay Pinchuk, continuously says that she is honored that Sarah Stewart Holland and Beth Silvers, F...

Host, Lindsay Pinchuk, has been giving a longer version of this conversation as a keynote to corporations across the country, prompting her to want to share this important information and actionable steps with the Dear FoundHer...community. And you're going to want to stick around until the end as Lindsay is giving one lucky winner a hour-long social media consult.  When Lindsay started her f...

Jacq Tatelman is the first to admit she didn’t know what the heck she was doing when she founded STATE Bags (let’s be honest, how many of us actually do?). STATE Bags is a mission-driven family bag company offering high-quality backpacks, bags and more for the whole family. Co-founded with her husband Scott in 2013, STATE was born out of the duo’s work with disenfranchised youth and the need to pr...

Dr. Becky Kennedy, the Female Founder of Good Inside, is a clinical psychologist and mom of three, who specializes in thinking deeply about what’s happening for kids and translating these ideas into simple, actionable strategies for parents to use in their homes. Dr. Becky's goal is to empower parents to feel sturdier and more equipped to manage the challenges of parenting. When Lindsay Pinchuk me...

“Why weren’t you around when I was getting married?” is what most women say to Grace Lee, Founder of Birdy Grey, a direct-to-consumer bridal retail shop where all gowns sell for under $99. Grace got her start writing, reporting and managing social media content in the fashion and beauty industries when she saw a whitespace for women who wanted to save time and money while shopping for wedding appa...

“You are perfectly equipped, hardwired, and created to serve your people,” says Natalie Blenkush, Brand Strategist, Marketing Coach and Host of the Wildly Aligned Marketing Podcast. Natalie helps women consistently find and attract the right clients online without compromising their values. The key is to show up as your authentic self. After dealing with her own imposter syndrome, Natalie realized...

“I felt like there must be other women like me, who were looking for contemporary fashion in a very curated setting,” says Megan Tamte, Founder and Co-CEO of EVEREVE. After a particularly negative experience in the dressing room of a clothing store, Megan began imagining a store where busy moms and their kids would be warmly welcomed and cared for while shopping for modern and versatile fashion. S...

“We wanted a one stop shop where girls can buy everything they need to make themselves feel good,” says Jean Baik, Co-founder of Miss A. Jean grew up following fashion and beauty and in 2012, when the beauty industry was hitting a peak, she knew she wanted to make her own unique mark in it. So, in 2013, she and her husband founded Miss A, a line of beauty and lifestyle products which are all sold...