CULTURE goodr

What do the karaoke jams Mambo Number 5, Closing Time and Stacey’s Mom have in common? Other than them being super catchy, sing at the top of your lungs one hit wonders, not a ton else. When we released our first product ever created, the OG’s, we were hellbent on continuing to innovate our products to be better each time, and sidestep the common “one hit wonder” trap. So, how do we do it ya say?...

Sure, your standard decapod crustaceans aka shrimp get a rep for being tiny, overlooked and inconsequential. Well, we are here to blow your mind people, our sales team, or the storysellers in goodr speak, are anything but that. Actively supporting our ecosystem from the ground up, making sure we have the raddest in-person presence and creating partner connections are just a few of the key function...

Ok, maybe that title needs a bit of an explanation. Guano is the excrement of birds and bats that is used as fertilizer to create the ideal microbial environment for growth. The Activations are that guano at goodr. They create the connection and build the hype that stuffs our customers and fans with all the goodr-ness. [Insert poop joke]. 

The Mother of Dragons is here to BURN EVERYTHING TO THE GROUND. But only if you’re late on your tasks. Hanssie is our Project Manager (read as: Puppet Master) flock leader and she lets us in on the secrets of how her team pulls the strings to make all the things happen at goodr.  PROJECT MANAGERS - STAYING SAFE WITH THE "CONTROLLED BURN"IN GOODR'S ECOSYSTEM

It’s the episode you’ve all been waiting for… Everyone’s favorite corporate enforcers and squashers of all fun and laughter. Basically the employee’s version of the principal’s office. HUMAN RESOURCES [insert evil laugh]. But at goodr, we get our chuckles from turning the status quo on its silly little head. Meet Nicole, the flock leader of our “HR” or the Ministry of Culture, who’s team is tasked...

Get ready to exercise your brain muscles because we’re visited by Aileen, the Profit Prophet at goodr who leads the Operations team AKA the Crystal Ballers. While this episode is jam packed with the emotional rollercoaster that is data analysis, logistics, and inventory at goodr, Aileen keeps us grounded with her motto of sharing complex data in a simple way. Because if you can’t explain something...

Episode Description: In this episode of the CULTURE goodr Podcast, Stephen and Shaun bring in goodr customer #32 to discuss the e-commerce and marketing strategy we've developed over the years. That guest also just so happens to be our very own PROFESSOR REX (a.k.a. Dan), the flock leader of the D.I.N.O. team! Don't know what that acronym stands for? Listen in! But we'll give you a...

In season 3, episode 3 of CULTURE goodr, Shaun and Stephen do a deep dive on Squawk & Awe, aka the goodr Customer Service team. Crafty, the flock leader, explains that in CS you can either choose to be right or happy, but not both. At goodr, they choose to be happy. If they choose to be right, it’s wrong, even if they’re not wrong, because the customer is always right, even if they’re wrong. R...

In season 3, episode 2 of CULTURE goodr, Stephen and Shaun do a deep dive on the Distribution Center (aka the DC) at goodr. In the ecosystem, they are the nest to safely deliver the offspring. Flamingos lay eggs filled with sunglasses, didn't you know that? They're also known as the Rack Pack. Sarah is the Flock Leader (lame title: Warehouse Manager) and joins Stephen and Shaun to talk a...

In this REMIX episode, Stephen Lease is a guest on the SMOGcast Podcast hosted by Bryan Mineo. While goodr is a main subject, the two focus more on being authentically yourself and finding the community that supports you.

Ready for PART TWO of this epic, monster of an episode from the Story of a Brand podcast?  Host Ramon Vela is back with Stephen Lease to continue the conversation on how goodr began and what SDL recommends for those hoping to start a new company. They also go over unique aspects of the goodr culture like the hiring process and goodrstock and how we stay authentically ourselves as we grow out of ou...

Run a marathon? I can do that. Start a company? I can do that. Wear a different crazy patterned shirt to work every day? I can do that. Stephen Lease is the king of "I can do that" and in this part 1 episode of the Story of a Brand podcast, he talks with host Ramon Vela about how everyone should be taught some fundamental lessons if they're just starting out and interested in launch...

Episode description: Stephen joins Olympian Carrie Tolle on her podcast C Tolle Run to tell the goodr story, how once upon a time he looked in the mirror and saw only an @$$hole with expensive running gear and performance sunglasses staring back. He'd lost his fun and fashion. Since anyone who can run a mile is a runner, anyone should be able to afford functional, fun, and fashionable sunglas...

goodr's Law Dog, Ben Abell joins SDL as they guest on the Conquer the Noise podcast to discuss how partnerships can play out and what important features of goodr's culture keep us happy and healthy and constantly growing in our personal and professional lives.

SDL joins Alex Moehn and Apostoli Evreniadis of the Cream City Pacers podcast to discuss the origin of goodr (where TF is the “e”?!?!), using your fear as a strength (slurp up that power like pre-race pasta), and the meditative state runners find themselves in whether it’s three or 30 miles (or 300, but please, train for that one first).

So you f*@#%ed up. How do you move forward? It’s way too easy to point fingers or give a performative apology that means nothing to anyone. goodr’s own Chief Executive Octopus, Stephen Lease, went on Tina Muir’s Running4Real podcast to talk about how we owned our biggest mistake a few years ago and have used it as an opportunity to learn, evolve, and ultimately become a stronger brand. After all,...

Are your teeth starting to hurt because finding time to go to the dentist is too challenging? At goodr we strive for “work-life integration” because “work-life balance” is fool’s gold. Our goal is to create a culture where you can show up as yourself everywhere and do what you need to do (like go to the dentist…) while excelling in your career.

Black Friday and Cyborg Monday will look different this year. That’s probably a good thing. Listen to what goodr has in store as a brand that is constantly challenging the status quo.

Season one of this podcast was f’d from the hot garbage pandemic that rattled the world. We created this bonus episode to bring you up to speed on where we are now.

At goodr we believe that voting is a right. It doesn’t matter who or what you vote for. Because of these beliefs, Election Day is an official paid holiday at goodr.

How did you come up with the idea of using funny names for your glasses? How did the birth of Carl the Flamingo come about? Is it hard to get a job at goodr? ...We know you want to know. Got a Q? Ask it at goodr.com/culture !

“I’m not your boss, you’re your boss.” This a phrase used quite often at goodr. We all say we don’t want a boss… but it’s harder than you think. We built our own performance and review system based on Drive by Daniel Pink with the goal of no bosses.

Imagine a company where the goal is to be “chill” over “busy.” At goodr we have an initiative called “Chill is the New Busy,” designed to keep people from working more than 40 hours per week-- because you don’t need to hustle for your self-worth at goodr.

Corporate America has brainwashed us all. We’ve realized that our culture is so different that we need to de-program all new hires. That’s why we created a detailed three month onboarding.

Hear how we use the Enneagram to harness our superpowers. It allows us to understand and work with different personality styles and team dynamics, creating deeper connections.