CULTURE goodr

Professionalism, ownership, communication, gratitude—it’s all teachable if you truly want to learn. That’s why at goodr, we don’t just hire talent, we build it through these pillars, so we can continue to celebrate the work over the results. And most importantly, have fun while doing it.

Here at goodr, our mission statement is: We exist to give you permission to be unabashedly yourself…unless you’re an asshole. We are intentional with how we do things at goodr, from our work to our volunteer efforts ensuring we stay true to why we exist!

What happens when an investigator, enthusiast, and peacemaker walk into a bar? Tune into this rewind episode to discover how the Enneagram reveals nine personality types that help us connect, collaborate, and understand different working styles and team dynamics.

When internal emails create more than just clutter, it’s time to make a change. In this rewind episode, learn how we achieved ultimate transparency by making internal emails a thing of the past with Slack, project decks, and other shared file systems!

We’re clearing things up in this rewind episode! Listen as Stephen and Shaun break down the Clearing Exercise, share strategies for approaching tough conversations, and explain how it’s helped us maintain a gossip-free zone.

It’s another rewind episode! Our two core values at goodr are FUN & AUTHENTICITY and we do more than just profess them, we live them. Join us as we rewind the conversation, taking values from bullshit to behaviors.

Revisit goodr lore with our REWIND series, starting at our origin. In five years goodr has grown to over 60 employees, is sold in over 1,500 stores in 30 countries, and has won multiple awards. It has been a fairytale... haha… kind of...

Everyone needs a break from time to time, and The CULTURE goodr Podcast team (and you!) are no exception! In quick-and-dirty Episode #103, Stephen gives an update on the podcast and where we're headed. See everyone in January!

"What's it like to work at goodr?" We've asked this question on the podcast before, and in episode #102 of CULTURE goodr, Stephen and Shaun interview 3 Flamingos (employees) hired in 3 different eras at goodr to get their answers to this question and more!

Every year, goodr chooses a brand focus to guide our decisions and serve as our company's North Star. In episode #101 of The CULTURE goodr Podcast, Stephen and Shaun unpack this year's brand focus—customer connection—and how it's changed our approach to our work.

CULTURE goodr celebrates 100 episodes with our top 10 episodes (based on listenership) and our TOP TEN FAVORITE MOMENTS on the show! Highlights from Seth Godin and Daniel Pink plus favorite moments and insights from 100 episodes of The CULTURE goodr Podcast.

As your business inevitably changes as it grows, how do you evolve your company culture along with it? In episode 99 of CULTURE goodr, Shaun and Stephen talk about how to change your culture: things to consider, what NOT to do, and what we've done at goodr.

How do you cultivate confidence at work? Imposter syndrome is something many of us deal with, and in episode 98 of The CULTURE goodr Podcast, Stephen and Shaun get into how to develop confidence in the workplace, step into your role, and own your space in your professional life.

Being a leader" looks different in different settings, and goodr's version of leadership is on another level. Episode #97 of The CULTURE goodr Podcast breaks down what it looks like to be a successful leader at goodr and the specific actions, mindsets, and beliefs to get there.

Can a Board of Directors meeting be fun?! At goodr, we take our monthly BOD meetings seriously, but they're also a celebration. In episode #96 of The CULTURE goodr Podcast, Stephen and Shaun explain how we do BOD and why we think it's fun.

Does everyone at your company know your brand story? Can they all tell it the same way? In episode #95 of The CULTURE goodr Podcast, Stephen and Shaun explain why media training is so important—and what can happen if you don't do it.

What are the 4 main types of work your team does? In episode #94 of CULTURE goodr, Shaun and Stephen break down the 4 types of work at goodr, the value of understanding each one, and how it influences decision-making.

In Episode #93 of CULTURE goodr, Stephen and Shaun dive into Tuesdays With Carl, our standing all-hands meeting where we connect, download important information, and celebrate all the cool sh*t we do at goodr.

Understanding what it is you do, message repeating it, and funneling every decision through your "why" is key to building a healthy, focused business. In Episode #92 of The CULTURE goodr Podcast, Stephen and Shaun discuss goodr's 2024 Brand Focus and how it informs everything we do.

Who are we and what does 'success' look like? This has evolved throughout the years at goodr. Hear all about it in The CULTURE goodr Podcast Episode #91: A History of Our Brand Focus.

It's what we make, what pays our bills, and how we create accessibility, style, functionality, and fun for anyone. Hear all about it in Episode #90: The Product...Sunglasses!

In Episode #89 of CULTURE goodr, Stephen and Shaun dissect the history and current state of goodr's brand anchors: Product, Marketing, Operations, and People. You need all four working together to thrive...so what does this look like? Listen in and find out!

goodr defines "game plan" as the fun, education, rituals, and behaviors we use to help our team grow. In Episode #88 of The CULTURE goodr Podcast, Shaun and Stephen get into the components of a game plan, the game plans in the goodr Playbook, and how it all came to be.

In episode #87 of The CULTURE goodr Podcast, Stephen and Shaun dive into how the goodr ethos was created. "Ethos" refers to the first article in the goodr Brand Directive and is aspirational (or why goodr exists) and the philosophy behind the company.

In Episode #86 of The CULTURE goodr Podcast, Stephen and Shaun get into the Brand Directive—a map for goodr's culture to achieve its mission and vision—and why it's so important for goodr's success.