CULTURE goodr

Stephen interviews Dan Weinsoft, the Flockstar (Chief Customer Officer) of goodr's Customer Herd (customer service team, B2B team, digital team, and channel sales strategy team). They discuss: how Dan randomly got into marketing in high school and entered marketing competitions his herd's primary focuses for 2023 (including the "omni-channel") his day-to-day life at goodr (the fun parts and the ha...

Stephen interviews Kelley Puckett, the Flockstar of goodr's Energy Herd, aka Chief Marketing Officer of the marketing team (paid media, PR, social strategy/communities, and The goodr Cabana, our retail storefront). They discuss: Kelley's primary focuses for the year and day-to-day life How her previous work experience at Paramount Pictures benefits her as a CMO How she strives for excellence in pr...

Nicole is goodr's Chief of Flamingos, the Flockstar (leader) of the People Herd, which include the Help Desk, goodr University, and the Guardians of the Galaxy. In this episode, Stephen interviews Nicole about wtf that means. Basically, she creates and activates teams, so that we live our cultural values and hire the fewest amount of people coached to the highest level. Nicole also crushes it as a...

Should you write a Slack, record a Loom, or talk to them IRL? In this episode, Stephen and Shaun share digital communication hacks. At goodr, we banned internal email in favor of Slack, use Google Slides decks to paint projects done, and block off "no-meeting space" for remote work. (You only have to be in the office on Tuesdays & Thursdays, you're welcome.) But sometimes it's best to talk in...

Flock the sunk cost fallacy!!! At goodr, the only constant is change. In this episode, Stephen and Shaun talk about maintaining agility. What worked for us in 2017 doesn't necessarily work in 2023. We shifted from the quarter system to the trimesters, analyze the metrics after every launch, and constantly re-invent TWC (Tuesdays with Carl, our weekly all-staff meeting), using O.W.L.S. (That's meet...

How did goodr's structure change while growing from a handful of employees to 140? What does it take to be a Flock Leader? How do we define growth? In this episode, Stephen and Shaun talk about the evolution of goodr's ecosystem. Right now we have 16 flocks of flamingos bundled into six herds. If you listen to the pod, that'll make sense. (And if you don't listen, Carl the Flamingo curses you to b...

How do you balance self-accountability vs. being mean to yourself? In this episode, Stephen and Shaun talk about practicing self-awareness at goodr. The Enneagram Personality Test reveals how different people react to stress. (Do you know what types Stephen & Shaun are?!) During quarterly reviews, there are self-awareness bonus points. (WOO-HOO!!!) And we encourage everyone to seek clear, acti...

Ever say you don't care where you have dinner, but you totally do? Do you want people to tell you if you have spinach in your teeth? Do you tell them? In Episode #54 of the CULTURE goodr Podcast (Building a Bridge Between Yourself and Others), Stephen and Shaun discuss authentic communication: setting boundaries, being direct, and managing expectations. "Painting it done" is the path to happiness,...

At goodr, you don't get in trouble for screwing up...as long as you take ownership and fix it. In this episode, Stephen and Shaun discuss their biggest f*ck-ups (cough, buying 82,000 Super Flys, cough), the benefits of owning your mistakes (trust, power, self-awareness), and the unique ways goodr makes it safe to own failures (Carl's Flock-Ups, the Flock-Up of the Year Award, which is a wrestling...

At goodr, we define connection as engaging with others in a meaningful way. In this episode, Stephen and Shaun discuss how connections are created in thousands of small moments: making people laugh, admitting mistakes, giving and receiving feedback, taking the Enneagram personality test, and more. Relationships between brands, employees, and consumers are not just transactional. They're also about...

How do we come up with crazy sunglasses names? Who is Carl the Flamingo? Wtf are the Flamingo Awards?! In this episode, Stephen and Shaun discuss goodr's strive to be remarkable with amazing packaging, a quarterly pitch festival, a hilarious billboard campaign in Carl, GA, and The goodr Cabana, a "tropical surrealist" experiential store in Venice, CA. (Yes, there are 14-foot pink sunglasses on the...

Starting a company. Training for a marathon. Writing an album. The hardest thing about achieving big goals isn't the idea. It's creating a plan for the vision with systems and processes to keep you motivated and on track. In the 50th episode of CULTURE goodr, SDL and Shaun talk about executing visions with clarity, structure, flexibility, accountability checkpoints, and space for problem-solving....

At goodr, we teach ownership and demand professionalism. The more prepared you are, the more fun you can have. In this episode, SDL and Shaun talk about celebrating the work over the results, the importance of fundamentals, the need for scalability, why we call sloppy work "salty feet," and the powerful experience of leading a Storytelling Workshop. (Eight employees spent four months practicing 15...

What's it like to work at goodr? Fun, and challenging. You must draw a picture of an octopus fighting a pirate (not a joke), have a growth mindset, learn the Doing To Done productivity system, celebrate the work over the results, and embrace the constantly changing culture while the company rapidly grows. In this episode, SDL and Shaun spill all the piña colada-flavored tea!!!

What's recently changed at goodr? A lot. The only constant at goodr is change. We transformed from a launch brand to a brand brand, embraced an agency mindset, shifted structure from flocks to herds, created plans with 321 Vision, adopted the NASA mindset, started quarterly PDA, and...ahhhhh it's too much to explain here, just listen to SDL and Shaun explain it in this episode!

Here at goodr, our Mission Statement is: We exist to give you permission to be unabashedly yourself…unless you're an asshole. We want to give you permission to come as you are and be YOU!!! Even if that means you're a middle-aged, pansexual, klepto flamingo named Carl. (Who also just happens to be our CEO.) Be sure to check out this episode to get the nitty-gritty on why we exist.

Closing out this season with an episode chock full of answers to your burning questions. You asked, we answered. We aim to please. And hope we do with answers like the biggest fuck-ups occur when clarity isn’t made a priority. Always paint what you want done. And if you’re hoping to get hired by goodr, listen to the podcast. TAKE THE HINT. And Stephen wouldn’t mind working out with the Rock. In a...

The waters are murky and stormy moving through this newly innovative space in the goodr ecosystem. Our newest vertical, Game goodr, is all about cultivating community in the gaming space and showing there’s more to gamers than just staring at a screen day in and day out. Real people, real goals, real interests, just like everyone else. Get ready for your noodle to be blown as we learn that changin...

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2018, we launched our beast vertical, the second vertical after run. Beast athletes consist of CrossFitters, weightlifters, and OCR peeps, all which are community-driven and love to have fun. As we began navigating this vertical, we didn’t anticipate the lack...

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr and today we focus on GOLF. Golf, for a reason that is wildly unknown, is swarming with birds: birdie, albatross, ostrich, eagle...but something is clearly missing that we have to change. There are no FLAMINGOS! And thus, the golf campaign was born “it's not...

 Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2019, we launched our bike vertical, the third vertical after run. It took us a while because we were making an ASS out of YOU and ME, ever heard that? Alright, we will dumb it down, we made assumptions based on interactions with cyclists previously in the ru...

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. Yes, we began at the conception of time as a run brand, but since then have not been letting the grass grow beneath us, meaning, we’ve been pretty damn busy. goodr has evolved into bike, beast, golf, and game and *spoiler alert* more to come *gasp*. But the uniqu...

Remember when we chatted with our content team a few episodes back revealing a marketing secret that content is king? Well, that is true in the marketing world. But in the business world, CASHFLOW IS KING. That seems pretty obvious, but what may not be obvious is the accounting, planning, and risk management that goes into running a business like goodr. Let’s chat with the cash queen herself, Laur...

As we keep swimming through the goodr ecosystem, we pause to tread water and dive deep (literally) into the “algae” that is goodr, The Brand & Design Team. Wait what, MORE ALGAE? Yeah, yeah, we know the Department of Dreams is the algae too, AND THAT’S OKAY BECAUSE IT'S SO DAMN IMPORTANT. This flock, better known in goodr world as The Illuminati, creates dope as hell designs, builds relat...

If you’re new to the marketing world, then we will let you in on a well-known secret. Ya ready? Content is KING. Say it with us now, CONTENT IS KING. And why’s that? Without content, there would be nothing to talk about. At goodr, we like to call our content team aka the Department of Dreams, the algae within the goodr ecosystem. They attract and feed the shrimp (our Digital and Sales flocks) so t...