Guido X Jansen

CRO.CAFE English

Business EN ↓ 85 episodes

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 10...

Author

Guido X Jansen

Episodes

CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT) 28.09.2020 47:06

Guest 1: Lisanne Maatman URL: https://www.cro.cafe/guest/lisanne-maatman | Guest 2: Dumky de Wilde URL: https://www.cro.cafe/guest/dumky-de-wilde

The 6 soft skills that CROs need to master, with Elise Maile 20.09.2020 50:32

Guest: Elise Maile URL: https://www.cro.cafe/guest/elise-maile

Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com) 13.09.2020 42:03

Guest: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich

Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue) 06.09.2020 50:10

Guest 1: Tom van den Berg URL: https://www.cro.cafe/guest/tom-van-den-berg | Guest 2: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer

Copywriting for Conversions, with Joel Klettke 30.08.2020 49:47

Guest: Joel Klettke URL: https://www.cro.cafe/guest/joel-klettke

Make creativity a priority in your CRO process, with AJ Davis 16.08.2020 36:56

Guest: AJ Davis URL: https://www.cro.cafe/guest/aj-davis

Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal 02.08.2020 44:31

Guest: Amrdeep Athwal URL: https://www.cro.cafe/guest/amrdeep-athwal

Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev 26.07.2020 43:52

Guest: Georgi Georgiev URL: https://www.cro.cafe/guest/georgi-zdravkov-georgiev

Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com) 24.07.2020 30:20

Guest 1: Emily Robinson URL: https://www.cro.cafe/guest/emily-robinson | Guest 2: Lukas Vermeer URL: https://www.cro.cafe/guest/lukas-vermeer

Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden 21.07.2020 30:15

Guest 1: Charles Meaden URL: https://www.cro.cafe/guest/charles-meaden | Guest 2: Arnout Hellemans URL: https://www.cro.cafe/guest/arnout-hellemans

Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos 21.07.2020 16:58

Guest 1: Fabian Kersten URL: https://www.cro.cafe/guest/fabian-kersten | Guest 2: Lucas Vos URL: https://www.cro.cafe/guest/lucas-vos | Guest 3: Bas van Dijk URL: https://www.cro.cafe/guest/bas-van-dijk

Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus 20.07.2020 22:23

Guest 1: Stephen Pavlovich URL: https://www.cro.cafe/guest/stephen-pavlovich | Guest 2: Daniël Markus URL: https://www.cro.cafe/guest/daniel-markus

How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue) 19.07.2020 40:11

Guest: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer

The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp) 05.07.2020 45:32

Guest: Khalid Saleh URL: https://www.cro.cafe/guest/khalid-saleh

Find CRO gold using an SEO crawler, with Luke Carthy 21.06.2020 29:49

Guest: Luke Carthy URL: https://www.cro.cafe/guest/luke-carthy

Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com) 02.06.2020 1:07:47

Guest: Morgan Legge URL: https://www.cro.cafe/guest/morgan-legge

Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media) 25.05.2020 29:26

Guest: Andrea Corvi URL: https://www.cro.cafe/guest/andrea-corvi

6 steps to get your experimentational culture running, Marianne Stjernvall (TUI) 10.05.2020 52:43

Guest: Marianne Stjernvall URL: https://www.cro.cafe/guest/marianne-stjernvall

Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy 03.05.2020 28:49

Guest: Raoul Doraiswamy URL: https://www.cro.cafe/guest/raoul-doraiswamy

Automation of tedious CRO work, with Matt Beischel 26.04.2020 57:57

Guest: Matt Beischel URL: https://www.cro.cafe/guest/matt-beischel

Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX) 19.04.2020 37:24

Guest: Sean Sheppard URL: https://www.cro.cafe/guest/sean-sheppard

A better alternative to classic personality tests and how to apply them to commerce 11.04.2020 44:33

Guest 1: Jon Puleston URL: https://www.cro.cafe/guest/jon-puleston | Guest 2: Bart van der Meer URL: https://www.cro.cafe/guest/bart-van-der-meer

Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora) 03.03.2020 48:25

Guest: Marta Florentyna Saratowicz URL: https://www.cro.cafe/guest/marta-florentyna-saratowicz

State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen 19.02.2020 35:23

Guest 1: Simo Ahava URL: https://www.cro.cafe/guest/simo-ahava | Guest 2: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen | Guest 3: Ton Wesseling URL: https://www.cro.cafe/guest/ton-wesseling

The vitality of the data revolution, with Joaqim Bretcha (ESOMAR) 18.02.2020 23:10

We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20. Guest: Joaquim Bretcha URL: https://www.cro.cafe/guest/joaquim-bretcha