Guido X Jansen
CRO.CAFE English
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 10...
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Episodes
Are we creating AI solutions or just chasing problems? 04.05.2026 22:35
Are we creating AI solutions or just chasing problems? 🤔 It feels like everyone is jumping on the AI bandwagon. Heck, that is what this weeks Space Academy event is all about! But let's also acknowledge that many of us are sometimes simply looking for problems to fit the solutions we’ve created, rather than solving real issues... 😳 Research suggests that this year, 60% of companies investing in...
From CRO to AXO: Adapting to AI in Digital Marketing 28.04.2026 17:48
Discover how AI is transforming online experiences. Learn about the implications for industries and what it means for digital marketing strategies. ## About Sani Sani is a well-recognized name in the field of web optimization, boasting over 15 years of experience. He is the host of the NoHacks podcast, where he delves into various topics surrounding web technologies and digital marketing. With a k...
AI's Impact on Customer Relationships 23.04.2026 16:40
Summary In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shift of analysts from report generators to certifiers of systems, and the need for new skills in a rapidly changing environment. The discussion also touc...
n8n and small AI models 20.04.2026 0:45
CRO.CAFE Podcast revival? 🤯 In a mini-series preparing for the Experimentation Elite Space Academy event (May 6/7 in London, see https://experimentationelite.com/). I'm interviewing some of the speakers at the event, starting with Iqbal Ali . Besides creating cartoons (https://iqbalacomics.com/tech-bro-tales/), Iqbal is consulting on and building with AI a lot, specifically with the AI text anal...
Growth Minded Superheroes 11.06.2024 19:42
Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/ju...
How do you maintain a no-BS style 31.12.2022 46:01
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath
Educating your CRO clients & hiring for your CRO agency 31.12.2022 35:11
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook
How to craft copy on the PDP to convert more first-time buyers 30.12.2022 43:04
Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat
Understand your products first before optimizing 30.12.2022 46:29
Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson
What separates the good from the great? 29.12.2022 45:41
Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa
Friction and Momentum in Brazil vs EU vs USA 26.04.2022 57:58
Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira
Understanding the "Why" 21.04.2022 25:23
Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjee
How you can practically optimize your forms 15.04.2022 1:16:31
Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucas
Optimizing for Customer Lifetime Value 23.12.2021 26:59
Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis
CRO Automation & building your (de)centralized CRO team 23.12.2021 31:56
Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassen
User research: Qual versus Quant 23.12.2021 33:01
Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijt
Chatbots & retention campaigns 23.12.2021 24:03
Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leenders
CRO and SEO are dead 23.12.2021 27:35
Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulder
Localizing translations for international audiences 21.12.2021 28:47
Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-nogueras
Selling your CRO agency 20.12.2021 23:56
Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez
Visitor and customer survey insights for high-impact CRO 22.11.2021 42:19
Guest: Rich Page URL: https://www.cro.cafe/guest/rich-page
Experimentation values & culture at scale: Linkedin 27.09.2021 57:04
Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniuk
Supercharging the customer journey with analytics data 19.09.2021 41:52
Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussen
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 14.09.2021 34:31
Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidani
Where to start when the company needs CRO, but doesn't know they do. 08.07.2021 28:16
Guest: Andrea Romano Velandia URL: https://www.cro.cafe/guest/andrea-romano-velandia
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