Guido X Jansen
CRO.CAFE English
Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 10...
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Episodes
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 04.07.2021 44:23
Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat
Using text messages to improve conversions and retention 03.07.2021 42:37
Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitz
Bayesian expected loss: Telling a complete story with data 21.06.2021 46:39
Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-ali
Experience as UX designer in a very data driven company (Booking.com) 16.06.2021 36:55
Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munoz
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 17.05.2021 44:29
Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijan
Top 10 reasons your A/B tests fail the Quality Assurance phase 10.05.2021 1:09:43
Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live. Guest: Abi Hough URL: https://www.cro.cafe/guest/abi-hough
Remote growth hacking from Nigeria 02.05.2021 43:08
Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabar
Browsers, cookies & server-side testing with SiteSpect 26.04.2021 40:42
Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerk
Optimizing the user experience for an art shop/marketplace 20.04.2021 32:13
Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenberg
600+ psychological principles for driving behavior? Not even close... 15.02.2021 1:14:15
Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelman
Why humanizing data is so important, with Eltine van der Veer 28.01.2021 46:25
Guest: Eltine van der Veer - URL: https://www.cro.cafe/guest/eltine-van-der-veer
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy 19.01.2021 48:13
Guest: Chad Sanderson URL: https://www.cro.cafe/guest/chad-sanderson
Unleash Your Primal Brain, with Tim Ash 13.01.2021 55:03
Guest: Tim Ash URL: https://www.cro.cafe/guest/tim-ash
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho 29.12.2020 50:20
Guest: Merritt Aho URL: https://www.cro.cafe/guest/merritt-aho
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL 06.12.2020 46:09
Guest: Derek Gleason URL: https://www.cro.cafe/guest/derek-gleason
CRO Salaries: Agency vs Client-side vs Freelance 24.11.2020 14:27
Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each. Your personali...
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell 23.11.2020 40:33
Guest: Casandra Campbell URL: https://www.cro.cafe/guest/casandra-campbell
How to run copy experiments & why you should differentiate, with Peep Laja 15.11.2020 46:29
Guest: Peep Laja URL: https://www.cro.cafe/guest/peep-laja
How to embed experimentation into Agile product development, with Jonny Longden 08.11.2020 59:23
Jonny Longden URL: https://www.cro.cafe/guest/jonny-longden
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana 01.11.2020 58:02
Guest: Sumantha Shankaranarayana URL: https://www.cro.cafe/guest/sumantha-shankaranarayana
Book launch: Online Influence, with Bas Wouters 25.10.2020 45:02
Guest: Bas Wouters URL: https://www.cro.cafe/guest/bas-wouters
Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr 18.10.2020 58:02
Guest: Emily Oliver URL: https://www.cro.cafe/guest/emily-oliver
Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) 11.10.2020 33:56
Guest: Dave Powell URL: https://www.cro.cafe/guest/dave-powell
Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) 04.10.2020 53:35
Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez
How to become a better CRO professional, with Abi Hough & Craig Sullivan 29.09.2020 31:28
Guest 1: Abi Hough URL: https://www.cro.cafe/guest/abi-hough | Guest 2: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan
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