Guido X Jansen

CRO.CAFE English

Business EN ↓ 85 episodes

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 10...

Author

Guido X Jansen

Category

Business

Podcast website

www.cro.cafe

Latest episode

May 4, 2026

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Episodes

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 04.07.2021

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 

Using text messages to improve conversions and retention 03.07.2021

Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitz 

Bayesian expected loss: Telling a complete story with data 21.06.2021

Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-ali 

Experience as UX designer in a very data driven company (Booking.com) 16.06.2021

Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munoz 

CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 17.05.2021

Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijan 

Top 10 reasons your A/B tests fail the Quality Assurance phase 10.05.2021

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live. Guest: Abi Hough URL: https://www.cro.cafe/guest/abi-hough

Remote growth hacking from Nigeria 02.05.2021

Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabar 

Browsers, cookies & server-side testing with SiteSpect 26.04.2021

Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerk 

Optimizing the user experience for an art shop/marketplace 20.04.2021

Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenberg 

600+ psychological principles for driving behavior? Not even close... 15.02.2021

Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelman

Why humanizing data is so important, with Eltine van der Veer 28.01.2021

Guest: Eltine van der Veer - URL: https://www.cro.cafe/guest/eltine-van-der-veer

B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy 19.01.2021

Guest: Chad Sanderson URL: https://www.cro.cafe/guest/chad-sanderson 

Unleash Your Primal Brain, with Tim Ash 13.01.2021

Guest: Tim Ash URL: https://www.cro.cafe/guest/tim-ash 

Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho 29.12.2020

Guest: Merritt Aho URL: https://www.cro.cafe/guest/merritt-aho 

The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL 06.12.2020

Guest: Derek Gleason URL: https://www.cro.cafe/guest/derek-gleason 

CRO Salaries: Agency vs Client-side vs Freelance 24.11.2020

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each. Your personali...

Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell 23.11.2020

Guest: Casandra Campbell URL: https://www.cro.cafe/guest/casandra-campbell 

How to run copy experiments & why you should differentiate, with Peep Laja 15.11.2020

Guest: Peep Laja URL: https://www.cro.cafe/guest/peep-laja 

How to embed experimentation into Agile product development, with Jonny Longden 08.11.2020

Jonny Longden URL: https://www.cro.cafe/guest/jonny-longden 

Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana 01.11.2020

Guest: Sumantha Shankaranarayana URL: https://www.cro.cafe/guest/sumantha-shankaranarayana 

Book launch: Online Influence, with Bas Wouters 25.10.2020

Guest: Bas Wouters URL: https://www.cro.cafe/guest/bas-wouters

Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr 18.10.2020

Guest: Emily Oliver URL: https://www.cro.cafe/guest/emily-oliver 

Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) 11.10.2020

Guest: Dave Powell URL: https://www.cro.cafe/guest/dave-powell 

Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) 04.10.2020

Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopez 

How to become a better CRO professional, with Abi Hough & Craig Sullivan 29.09.2020

Guest 1: Abi Hough URL: https://www.cro.cafe/guest/abi-hough | Guest 2: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan 

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